¼¿ï´ëÇб³ ¼ÒºñÆ®·»µåºÐ¼®¼¾ÅÍ ¿¬±¸À§¿ø. ¼¿ï´ë ¼ÒºñÀÚÇÐ ¼®»ç¡¤¹Ú»ç. ¼ÒºñÀÚÀÇ ½ÅÁ¦Ç° ¼ö¿ë, ¼¼´ëº° ¶óÀÌÇÁ½ºÅ¸ÀÏ ºÐ¼®, Á¦Ç°°ú »ç¿ëÀÚ °£ÀÇ °ü°è ¹× óºÐÇൿ µîÀÇ ÁÖÁ¦¸¦ ¿¬±¸Çϸç, ¼¿ï´ë¿¡¼ ¼ÒºñÆ®·»µåºÐ¼® °ú¸ñÀ» °ÀÇÇÏ°í ÀÖ´Ù. ¿ö½ÌÅÏÁÖ¸³´ëÇб³(Washington State University)¿¡¼ °øµ¿¿¬±¸ÀÚ ÀÚ°ÝÀ¸·Î ¿¬¼öÇßÀ¸¸ç, ¡º´ëÇѹα¹ ¿Ü½Ä¾÷ Æ®·»µå Vol.1¡», ¡º´õÇö´ë ¼¿ï ÀλçÀÌÆ®¡»¸¦ °øÀúÇß´Ù. »ï¼º¡¤LG¡¤¾Æ¸ð·¹¡¤SK¡¤ÄÚ¿þÀÌ¡¤CJ µî ´Ù¼öÀÇ ±â¾÷°ú ¼ÒºñÀÚ Æ®·»µå ¹ß±¼ ¹× ½ÅÁ¦Ç° °³¹ß ÇÁ·ÎÁ§Æ®¸¦ ¼öÇàÇß´Ù. SBS ÀÏ¿äƯ¼± ¡´Æ®·»µå º¸°í: ¹®È¸¦ »ç°íÆË´Ï´Ù, MZ¡µ, SBS ½ºÆä¼È ¡´³ªµµ µ· ¹ú°í ½Í´Ù¡µ µî¿¡ Ã⿬Çß´Ù. µ¿¾Æ ºñÁî´Ï½º ¸®ºä(DBR) °´¿ø ÆíÁýÀ§¿ø, Çǵ¥½º°³¹ß ¡®°ø°£Æ®·»µå ¼ö¸³À» À§ÇÑ Àü¹®°¡ ¼¼¼Ç¡¯ ÀÚ¹®À§¿ø µîÀ» ¿ªÀÓÇß´Ù. ÇöÀç ÀÎõ½Ã »ó¡¹° À§¿øȸ ÀÚ¹®À§¿øÀ» ¸Ã°í ÀÖÀ¸¸ç, Çѱ¹°æÁ¦¿¡ ¡®ÃÖÁöÇýÀÇ Æ®·»µå ÀλçÀÌÆ®¡¯, ¾Æ½Ã¾Æ°æÁ¦¿¡ ¡®ÃÖÁöÇýÀÇ Æ®·»µå¿ÍÄ¡¡¯¸¦ ¿¬ÀçÇÏ°í ÀÖ´Ù.
Jihye Choi, Ph.D. in Consumer Science from DCS, SNU, works as a research fellow at CTC. She has participated in many consulting projects with Korea¡¯s leading companies such as Samsung and LG, and gives public lectures on consumer trends. She currently teaches consumer behavior and qualitative research methodology at SNU. She contributes many articles and columns to major Korean newspapers and media.
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