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  • Advances in Tourism Destination Marketing: Managing Networks

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    Advances in Tourism Destination Marketing: Managing Networks Managing Networks [ Paperback, POD 주문제작도서 ]
    Kozak, Metin / Gnoth, Juergen | Routledge | 2015년 08월
    103,900원 (5% 할인) 포인트적립 3,120원
    This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing.
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  • Persuasive Imagery: A Consumer Response Perspective

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    Persuasive Imagery: A Consumer Response Perspective A Consumer Response Perspective [ Paperback, POD 주문제작도서 ]
    Scott, Linda M. / Batra, Rajeev | Routledge | 2015년 06월
    103,900원 (5% 할인) 포인트적립 3,120원
    Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. For those interested in consumer psych, advertising, mktg, visual comm.
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  • India Briefing: Takeoff at Last?

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    India Briefing: Takeoff at Last? Takeoff at Last? [ Paperback, POD 주문제작도서 ]
    Nocontributor | Routledge | 2005년 03월
    87,400원 (5% 할인) 포인트적립 2,630원
    This volume of India Briefing examines India's changing fortunes through economy, politics, labor, the cultural roots of Hindu nationalism, foreign relations, and Bollywood.
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  • Gender and American Politics: Women, Men and the Political Process

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    Gender and American Politics: Women, Men and the Political Process Women, Men and the Political Process [ Hardcover, POD 주문제작도서 ]
    Tolleson-Rinehart, Sue / Josephson, Jyl J. | Routledge | 2005년 04월
    280,600원 (5% 할인) 포인트적립 8,420원
    Studies of gender and American political life most often focus only on women. This book fills the gap by examining and comparing the roles and behavior of both men and women in political decision-making, public policy, and political institutions.
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  • Partnerships for Smart Growth: University-Community Collaboration for Better Public Places

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    Partnerships for Smart Growth: University-Community Collaboration for Better Public Places University-Community Collaboration for Better Public Places [ Hardcover, POD 주문제작도서 ]
    Knaap, Gerrit / Wiewel, Wim | Routledge | 2005년 03월
    280,600원 (5% 할인) 포인트적립 8,420원
    Linking the worlds of community development, higher education administration, and urban design, this guidebook offers information on how universities and communities can best develop partnership projects. Partnerships for Smart Growth includes case studies, geographically diverse locations and urban...
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  • The George W. Bush Foreign Policy Reader: Presidential Speeches with Commentary

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    The George W. Bush Foreign Policy Reader: Presidential Speeches with Commentary Presidential Speeches with Commentary [ Paperback, POD 주문제작도서 ]
    Dietrich, John W. | Routledge | 2005년 03월
    103,900원 (5% 할인) 포인트적립 3,120원
    Covering the economy, the twists and turns of domestic politics, labor in the informal sector, the cultural roots of Hindu nationalism, the foreign relations roller coaster, the business of Bollywood, and a chapter covering the range of resources about India available on the web, this book highlight...
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  • Public Administration and Law

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    Public Administration and Law [ Paperback, POD 주문제작도서 ]
    Beckett, Julia / Koenig, Heidi O. | Routledge | 2005년 05월
    107,200원 (5% 할인) 포인트적립 3,220원
    The selections, all from "Public Administration Review", have been chosen to enlighten and enliven the contents of any standard administrative law textbook. Each of the book's main sections begins with introductory text and discussion questions by the volume editors, followed by relevant readings fr...
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  • Public Administration and Law

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    Public Administration and Law [ Hardcover, POD 주문제작도서 ]
    Beckett, Julia / Koenig, Heidi O. | Routledge | 2005년 05월
    280,600원 (5% 할인) 포인트적립 8,420원
    The selections, all from "Public Administration Review", have been chosen to enlighten and enliven the contents of any standard administrative law textbook. Each of the book's main sections begins with introductory text and discussion questions by the volume editors, followed by relevant readings fr...
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  • The University as Urban Developer: Case Studies and Analysis: Case Studies and Analysis

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    The University as Urban Developer: Case Studies and Analysis: Case Studies and Analysis Case Studies and Analysis [ Hardcover, POD 주문제작도서 ]
    Perry, David C. / Wiewel, Wim | Routledge | 2005년 05월
    280,600원 (5% 할인) 포인트적립 8,420원
    Integrating topics in urban development, real estate, higher education administration, urban design, and campus landscape architecture, this book explores the role of the university as developer. It offers case studies and analyses that clarify the important roles that universities play in the growt...
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  • To Kill the King: Post-Traditional Governance and Bureaucracy

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    To Kill the King: Post-Traditional Governance and Bureaucracy Post-Traditional Governance and Bureaucracy [ Paperback, POD 주문제작도서 ]
    Farmer, David John | Routledge | 2005년 01월
    107,200원 (5% 할인) 포인트적립 3,220원
    This work examines reform movements within the study of governance and bureaucracy. It provides constitutive features of a new consciousness for democratic governance that aims to revolutionize public administration." To Kill the King" sketches post-traditional consciousness in terms of: thinking a...
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  • To Kill the King: Post-Traditional Governance and Bureaucracy

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    To Kill the King: Post-Traditional Governance and Bureaucracy Post-Traditional Governance and Bureaucracy [ Hardcover, POD 주문제작도서 ]
    Farmer, David John | Routledge | 2005년 01월
    280,600원 (5% 할인) 포인트적립 8,420원
    "To Kill the King" sketches post-traditional consciousness in terms of three concepts - thinking as play, justice as seeking, and practice as art. In a series of critical essays on each of these concepts, the book describes a post-traditional consciousness of governance that can yield improvement in...
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  • International Dictionary of Public Management and Governance

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    International Dictionary of Public Management and Governance [ Hardcover, POD 주문제작도서 ]
    Bhatta, Gambhir | Routledge | 2005년 09월
    189,810원 (5% 할인) 포인트적립 5,700원
    Public management addresses strategy, policy processes, and governance as well as the bureaucratic concerns of public administration. Reflecting this diversity, the Dictionary incorporates concepts from various other fields including economics, political science, management, sociology, and psycholog...
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  • American Foreign Policy Since the Vietnam War: The Search for Consensus from Nixon to Clinton

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    American Foreign Policy Since the Vietnam War: The Search for Consensus from Nixon to Clinton The Search for Consensus from Nixon to Clinton [ Paperback, 4TH, POD 주문제작도서 ]
    Melanson, Richard a. | Routledge | 2005년 01월
    113,810원 (5% 할인) 포인트적립 3,420원
    This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and the Iraqi War. Focusing on the relationship between presidents' foreign policy agendas and domestic politics, it offers compelling portraits of presid...
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  • Women of the Kakawin World: Marriage and Sexuality in the Indic Courts of Java and Bali

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    Women of the Kakawin World: Marriage and Sexuality in the Indic Courts of Java and Bali Marriage and Sexuality in the Indic Courts of Java and Bali [ Hardcover, POD 주문제작도서 ]
    Creese, Helen | Routledge | 2004년 11월
    280,600원 (5% 할인) 포인트적립 8,420원
    The lives and mores of women in one of the least understood but most densely populated areas of the world are unveiled through the eyes of generations of court poets. The work examines the idealized images of women and sexuality in Javanese and Balinese culture and provides insights into cultural pr...
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  • Multinational Enterprises and Transparent Tax Reporting

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    Multinational Enterprises and Transparent Tax Reporting [ Paperback, POD 주문제작도서 ]
    Middleton, Alexandra / Muttonen, Jenni | Routledge | 2021년 09월
    87,400원 (5% 할인) 포인트적립 2,630원
    This book addresses the phenomenon of tax transparency by multinational enterprises, setting it apart from tax avoidance and tax evasion. In this book, tax transparency is placed in a historical background and is contextualized by investigating the possible drivers and hindering factors to tax trans...
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  • The Crisis Manager: Facing Disasters, Conflicts, and Failures

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    The Crisis Manager: Facing Disasters, Conflicts, and Failures Facing Disasters, Conflicts, and Failures [ Paperback, 2nd Edition, POD 주문제작도서 ]
    Lerbinger, Otto | Routledge | 2011년 11월
    164,970원 (5% 할인) 포인트적립 4,950원
    The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Author Otto Lerbinger helps readers understand the ways of thinking required for successful crisis management in today's world.
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  • Be Our Guest-Revised and Updated Edition: Perfecting the Art of Customer Service

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    Be Our Guest-Revised and Updated Edition: Perfecting the Art of Customer Service Perfecting the Art of Customer Service [ Hardcover ]
    The Disney Institute | Disney Editions | 2011년 11월
    35,600원 (18% 할인) 포인트적립 1,780원
    Tells what to do when your company disappoints investors, gets slammed by financial analysts, or finds itself mired in lawsuits all of which have a negative effect not just on stock prices but on employee recruitment (who wants to work for a losing company?), and, consumer behavior (who wants to buy...
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  • Marketing the Sports Organisation: Building Networks and Relationships

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    Marketing the Sports Organisation: Building Networks and Relationships Building Networks and Relationships [ Paperback, POD 주문제작도서 ]
    Ferrand, Alain / McCarthy, Scott | Routledge | 2008년 08월
    107,200원 (5% 할인) 포인트적립 3,220원
    Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. This book introduces marketing methods and tools for sports organisations.
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  • Foundations of Social Entrepreneurship: Theory, Practical Tools and Skills

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    Foundations of Social Entrepreneurship: Theory, Practical Tools and Skills Theory, Practical Tools and Skills [ Paperback, POD 주문제작도서 ]
    Collavo, Tanja | Routledge | 2022년 09월
    87,400원 (5% 할인) 포인트적립 2,630원
    Foundations of Social Entrepreneurship presents definitions of social entrepreneurship, explains the benefits and challenges of social entrepreneurs and enterprises, describes the components of an ecosystem of support and presents practical tools to approach social entrepreneurial projects.
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  • Essentials of Marketing: Theory and Practice for a Marketing Career

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    Essentials of Marketing: Theory and Practice for a Marketing Career [ Paperback, POD 주문제작도서 ]
    Brown, David / Thompson, Alex | Routledge | 2022년 09월
    103,900원 (5% 할인) 포인트적립 3,120원
    This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of ne...
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