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  • Handbook Of Market Intelligence

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    Handbook Of Market Intelligence [ Hardcover, POD ]
    Gernot Hinterleitner,?Ulrike Leopold-Wildburger | 3G E-Learning | 2017³â 01¿ù
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    Market intelligence is the information relevant to a company¡¯s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining strategy in areas such as market opportunity, market penetration strategy, and market development.

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  • Consumer Behavior

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    Consumer Behavior [ Hardcover, POD ]
    AI Wang | 3G E-Learning | 2017³â 01¿ù
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    192,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. The text Consumer Behavior helps...

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  • Strategic Management

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    Strategic Management [ Hardcover, POD ]
    Milly Perry | 3G E-Learning | 2017³â 01¿ù
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    192,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company¡¯s top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes. The text S...

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  • Business Environment

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    Business Environment [ Hardcover, POD ]
    Sergio A. David, Clivaldo Oliveira et al. | 3G E-Learning | 2017³â 01¿ù
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    192,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Business environment is the sum total of all external and internal factors that in uence a business. It introduces and analyses the business environment model, to understand how it can determine business strategy. The text Business Environment presents the concept of business environment, its natur...

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  • Entrepreneurship Education And Training

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    JIE Yang | 3G E-Learning | 2017³â 01¿ù
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    192,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Entrepreneurship refers to an individual¡¯s ability to turn ideas into action. The text Entrepreneurship Education and Training includes creativity, sense of initiative, innovation and risk-taking, as well as the ability to plan and manage projects in order to achieve objectives. The entrepreneurshi...

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  • Consumer Behaviour And Promotion Management

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    Robert Cartland | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Promotion refers to raising cus...

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  • Sales, Channel And Logistics Manager

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    L. Donald | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "A sale is the exchange of a commodity or money as the price of a good or a service. Sales manager is someone who is responsible for leading and guiding a team of sales people in an organization. Logistics is generally the detailed organization and implementation of a complex operation. Logistics an...

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  • Financial Administration And Management

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    Sarah Phillips | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Financial administration refers to that set of activities which are related to making available money to the various branches of an office, or an organization to enable it to carrying out its objectives. It is a vital part of business because it is concerned with an organization¡¯s resources.

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  • Sales And Advertising Management

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    Stephen Healey | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm¡¯s sales operations. Advertising management is a career path in the advertising industry. Advertising and promotions managers may work for an agency, a public rel...

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  • Administrative Organizations

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    Administrative Organizations [ Hardcover, POD ]
    Ajex Cooper | 3G E-Learning | 2017³â 01¿ù
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    180,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "An organization is an entity comprising multiple people, such as an institution or an association that has a collective goal and is linked to an external environment. This book provides effective and proven strategies for today¡¯s change-oriented organizations. It provide both practical and effecti...

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  • Tools & Techniques Of Marketing Research & Advertising

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    Stan Lipovetsky,?Shon Magnan | 3G E-Learning | 2017³â 01¿ù
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    192,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Marketing research is ¡°the process or set of processes that links the consumers, customers, and end users to the marketer through information ? information used to identify and define marketing opportu-nities and problems; generate, refine, and evaluate marketing actions; monitor marketing performa...

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  • Strategic Approach In Organizational Behaviour

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    Patricia Lopes?Costa,?Ana Margarida?Graca | 3G E-Learning | 2017³â 01¿ù
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    "Organizational behavior is the study of both group and individual performance and activity within an organization. The key elements in organizational behavior are people, structure, technology and the external elements in which the organization operates. When people join together in an organization...

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  • The Art  And Science  Of Leadership

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    Lisa J. Lloyd | 3G E-Learning | 2017³â 01¿ù
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    Leadership is the ability to inspire or influence others towards the leader¡¯s goal. Leaders lead free men who decide to follow their leader on free will, to obtain something that is part of the vision that the leader has, but they can stop following the leader at any time.

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  • Organizational  Management

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    Organizational Management [ Hardcover, POD ]
    Lisa J. Lloyd | 3G E-Learning | 2017³â 01¿ù
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    This book equips the readers with an understanding of the interrelated processes between people and the organization a novel forms of organizational management. The organizational management of a business needs to be able to make decisions and resolve issues in order to be both effective and benefic...

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  • Organizational  Behavior

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    Organizational Behavior [ Hardcover, POD ]
    Lisa J. Lloyd | 3G E-Learning | 2017³â 01¿ù
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    This book is intended to provide a comprehensive overview in the concepts of organizational behaviour. Organizational behavior is particularly relevant in the field of management due to the fact that it encompasses many of the issues managers face on a daily basis. Organizational behaviour investiga...

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  • Entrepreneurship And Small  Business  Management

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    Lisa J. Lloyd | 3G E-Learning | 2017³â 01¿ù
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    This text provides a composed introduction to both entrepreneurship and small business management with an emphasis on attaining and maintaining a sustainable competitive advantage as a small organization. Entrepreneurship is the willingness to take risks and develop, organize and manage a business v...

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  • E-Commerce: Principles, Technology And Business Applications

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    Lisa J. Lloyd | 3G E-Learning | 2017³â 01¿ù
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    This introductory text focuses on managerial issues of operations management for e-commerce business, valuable for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment. E-commerce has a number of ap...

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  • Advertising Management: Theory  And Practice

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    Sharon M. Foulke | 3G E-Learning | 2017³â 01¿ù
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    The book clearly explains the fundamentals of the subject and is designed to give an insight to the students and professionals. Without an effective advertising management process in place, the media campaigns are not that fruitful and the whole marketing process goes for a toss. Hence, companies th...

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  • Lean Sustainable Supply Chain Management

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    Jacinta Austin | 3G E-Learning | 2017³â 01¿ù
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    Bryophytes and Pteridophytes are two large groups of spore producing land plants. Bryophytes are a group of small, mostly nonvascular, land plants that share a unique life cycle having a dominant gametophyte. The spore producing body called sporophyte is permanently attached to the sexual body calle...

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  • Sustainability In Supply Chain Management

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    Jacinta Austin | 3G E-Learning | 2017³â 01¿ù
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    180,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Sustainable supply chain management involves integrating environmentally and financially viable practices into the complete supply chain lifecycle, from product design and development, to material selection, manufacturing, packaging, transportation, warehousing, distribution, consumption, return and...

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