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  • International Business : The Challenges of Globalization, 4/E

    International Business : The Challenges of Globalization, 4/E [ Paperback, 4th International Edition ]
    John J. Wild | Prentice Hall | 2008³â 01¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø
    International Business 4/e places culture and globalization front and center to motivate and enable students to grasp difficult conceptual material. This approach has made it the fastest growing international business book available today....

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  • Strategic Brand Management, 3/E (IE)

    Strategic Brand Management, 3/E (IE) Building, Measuring, and Managing Brand Equity [ Paperback, 3rd Edition ]
    Kevin Keller | Pearson Prentice Hall | 2007³â 08¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 780¿ø
    A number of excellent books have been written about brands, but no book has really maximized those dimensions to the greatest possible extent, Strategic Brand Management sets the new standard.

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  • Fundamentals of Futures and Option Markets, 6/E (IE)

    John C. Hull | Prentice Hall | 2007³â 08¿ù
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    10,000¿ø (60% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 500¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    For students of Business, Economics or Math From an author with a large amount of "real-world" experience, this is a reader-friendly book with lots of numerical examples and accounts of real-life situations....

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  • Strategic Management and Competitive Advantage, 2/E : Concepts and Cases

    Jay Barney, William Hesterly | Prentice Hall | 2007³â 07¿ù
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    10,000¿ø (74% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 500¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework ...

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  • Operations Management, 9/E

    Operations Management, 9/E [ Paperback, 9th Edition ]
    Jay Heizer | Prentice Hall | 2007³â 11¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 760¿ø
    KEY BENEFIT: This text allows students to apply what they¡¯ve learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on video.KEY TOPICS: Its coverage includes an extensive amount of service applications and firms to give stu...

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  • Business Communication, 6/E

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    Business Communication, 6/E Process and Product [ Hardcover, 6th Edition ]
    Mary Ellen Guffey | South-Western College | 2007³â 12¿ù
    238,810¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,950¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ell...

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  • Game Theory : An Introduction

    Emmanuel N. Barron | John Wiley & Sons | 2008³â 01¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,950¿ø

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  • The Definitive Drucker: Challenges for Tomorrow's Executives -- Final Advice from the Father of Modern Management

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    Edersheim, Elizabeth Haas / Lafley, A. G. | McGraw-Hill Companies | 2006³â 12¿ù
    49,140¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,460¿ø
    2004³â 4¿ùÀÇ ¾î´À ³¯, ¿¤¸®ÀÚº£½º ¿¡´õ»þÀÓÀº ÇÑ ÅëÀÇ ÀüÈ­¸¦ ¹Þ´Â´Ù. ¼öÈ­±â ³Ê¸Ó¿¡¼­´Â ¿À½ºÆ®¸®¾Æ ½Ä ¾ï¾çÀÌ ¼¯ÀÎ ³¸¼± ¸ñ¼Ò¸®°¡ Èê·¯³ª¿Ô´Ù. ¡°³ª´Â ÇÇÅÍ µå·¯Ä¿ÀÔ´Ï´Ù.¡± ÀÌ ¡®Çö´ë °æ¿µÇÐÀÇ ¾Æ¹öÁö¡¯´Â ¿¡´õ»þÀÓÀÇ ÀüÀÛÀ» Àλó ±í°Ô º¸¾Ò´Ù¸ç, ÀÚ½ÅÀÇ Ã¥À» ÁýÇÊÇØ´Þ¶ó°í ¿äûÇÑ´Ù. Ķ¸®Æ÷´Ï¾Æ Ŭ·¹¾î¸óÆ®¿¡ ÀÖ´Â µå...
  • Value Investing: A Balanced Approach

    Whitman, Martin J. | Wiley | 1999³â 01¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    "An excellent book in investments. But, more importantly, this volume is a primer explaining to Main Street, especially Main Street businesspeople, how Wall Street really operates." - Eugene M. Isenberg, Chairman of the Board, Nabors Industries, I...

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  • Bank Loans: Secondary Market and Portfolio Management

    Fabozzi | Wiley | 1998³â 01¿ù
    80,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,600¿ø
    The bank loan market has increased dramatically in recent years and is now viewed by some as a distinct asset class. This comprehensive book covers the structure of the market, secondary market in trading practices, and how to manage a bank loan p...
  • Handbook of Portfolio Management

    Fabozzi, Frank J. | Wiley | 1998³â 01¿ù
    85,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,700¿ø
    This authoritative, all-in-one resource gathers some of the most highly respected practitioners to discuss ways to manage an investment portfolio in today’ s volatile market environment. From an overview of monetary policy to detailed descrip...
  • Handbook of Equity Style Management, 2/E

    Fabozzi | Irwin(110384) | 1997³â 01¿ù
    60,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,200¿ø
    A fully updated guide to equity style management Pioneered by Nobel laureate William Sharpe, equity style management is derived from a correlation analysis of various equity style categories, such as value, growth, small cap, large cap and foreign stocks.
  • Modeling the Supply Chain (Hardcover)

    Jeremy Shapiro | Duxbury | 2000³â 12¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    With an emphasis on modeling techniques, Jeremy Shapiro's MODELING THE SUPPLY CHAIN is the perfect tool for courses in supply-chain management or for professional managers who seek better analytical tools for managing their supply chains, informat...

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  • Hidden Value: How Great Companies Achieve Extraordinary Results with Ordinary People

    Hidden Value: How Great Companies Achieve Extraordinary Results with Ordinary People How Great Companies Achieve Extraordinary Results with Ordinary People [ Hardcover ]
    O'Reilly, Charles A. / Pfeffer, Jeffrey | Harvard Business Review Press | 2000³â 08¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    ±Ô¸ð°¡ Å« ±â¾÷Àϼö·Ï ´Ù¾çÇÑ »ç¶÷µéÀÌ ÇÔ²² ÀÏÇÏ°Ô µÈ´Ù. "À§´ëÇÑ ±â¾÷ÀÌ Æò¹üÇÑ »ç¶÷µé°ú ÇÔ²² Ưº°ÇÑ °á°ú¸¦ ¼ºÃëÇس»´Â ¹ý" À̶ó´Â ºÎÁ¦¿¡¼­µµ ÁüÀÛÇÒ ¼ö ÀÖµíÀÌ, Á¶Á÷ ±¸¼º¿øµé °³°³ÀÎÀÇ ¼û°ÜÁø °¡Ä¡¸¦ ¹ß°ßÇؼ­ »õ·Î¿î ¼º°ú¸¦ ¾òÀ» ¼ö ÀÖ´Â °ÍÀ» ÁÖ ¸ñÀûÀ¸·Î ÇÏ°í ÀÖ´Ù.

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  • The Art of M&A

    The Art of M&A A Merger Acquisition Buyout Guide [ Hardcover ]
    Stanley Foster Reed, Alexandra Reed Lajoux | McGraw-Hill | 1998³â 12¿ù
    70,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,400¿ø
    The classic book on M&A--covering all aspects of mergers, acquisitions, and buyouts. "The Art of M&A continues to be the one-stop, no-nonsense reference for executives facing the day-to-day challenges of combining two or more companies into one. C...

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  • Business.Today : The New World of Business

    Stephen P. Robbins | Thomson/South-Western College Pub. | 2001³â 08¿ù
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    11,000¿ø (63% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Stephen P. Robbins is a best selling author of management and organizational behavior texts. In his new integrative, innovative introduction to business text, business.today, he uses a reader-friendly conversational writing style. This new text is already receiving praise for its integrated emphasis...

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  • Done Deals

    Done Deals Venture Capitalists Tell Their Stories [ Hardcover ]
    Udayan Gupta | Harvard Business School Press | 2000³â 09¿ù
    42,550¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,130¿ø
    The inside story of the venture capital world is told through the voices of more than 30 of the industry's players as they reveal insights gleaned from their personal experiences in successful deal making.
  • Value at Risk

    Value at Risk The New Benchmark for Managing Financial Risk [ Hardcover ]
    Philippe Jorion | McGraw-Hill | 2000³â 08¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,050¿ø
    ȸ¿ø¸®ºä(1°Ç) ¸®ºä ÃÑÁ¡6.0 Á¤º¸ ´õ º¸±â/°¨Ãß±â
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    BACK COVER] Value at Risk The Benchmark for Managing Financial Risk Second Edition Philippe Jorion [HEADLINE] Extensively Revised and Updated--Philippe Jorion's Comprehensive Reference on Financial Risk Management [SUBHEAD] Praise for Value at Ri...

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  • Harvard Business Review on Mergers and Acquisitions

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    Robert G. Eccles, Robert J. Aiello, Michael D. Watkins | McGraw-Hill | 2001³â 05¿ù
    26,570¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,330¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Timeless classics and new wisdom show readers how to strategically think about mergers and acquisitions and gives advice on how to effectively engineer and execute them.

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  • The Six SIGMA Way Team Fieldbook: An Implementation Guide for Process Improvement Teams

    Pande, Peter / Neuman, Robert / Cavanagh, Roland | McGraw-Hill Companies | 2001³â 01¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    A Hands-On Implementation Guide to the Bestselling "The Six Sigma WaySix Sigma is today's most talked-about, and successful, business improvement initiative. "The Six Sigma Way Team Fieldbook goes beyond theory to explain the tools and procedur...
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