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  • Beyond the Random Walk: A Guide to Stock Market Anomalies and Low-Risk Investing

    Vijay Singal | Oxford University Press | 2003³â 12¿ù
    28,000¿ø Æ÷ÀÎÆ®Àû¸³ 560¿ø
    In an efficient market, all stocks should be valued at a price that is consistent with available information. But as financial expert Singal points out, there are circumstances under which certain stocks sell at a price higher or lower than the ri...
  • Big Brands, Big Trouble: Lessons Learned the Hard Way

    Jack Trout | John Wiley & Sons | 2002³â 11¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    coauthor of Fish!: A Remarkable Way to Boost Morale and Improve Results " It’ s ‘ True Trout’ – clear, concise, and actionable. It’ s the best book I’ ve read on stewarding big brands in today’ s competit...
  • Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance

    Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance [ Paperback ]
    Marr, Bernard | Wiley | 2015³â 02¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    Convert the promise of big data into real world resultsThere is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from th...
  • Big Data And Analytics For Marketing & Sales (Book with DVD)

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    3G E-Learning | 2017³â 01¿ù
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    96,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    - Presents the chapters to turn data into above-market growth. - Shows you how to understand and implement a sound marketing analytics process. - Discover how big data analytics is being used by marketing departments to predict what customers will buy or need in the future.

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  • Big Think Strategy

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    Big Think Strategy How to Leverage Bold Ideas and Leave Small Thinking Behind [ Hardcover ]
    Schmitt, Bernd H. | Harvard Business School Press | 2007³â 12¿ù
    73,310¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Æ®·ÎÀÌ ¸ñ¸¶ Çϳª·Î ¿À·£ ÀüÀïÀ» ´Ü¼û¿¡ ³¡³½ ¿Àµð¼¼¿ì½ºÃ³·³ ½ÃÀå(ã¼íÞ)À» ´Ü¼û¿¡ µÚÁý´Â âÁ¶ÀûÀÌ°í ´ë´ãÇÑ ¾ÆÀ̵ð¾î, "ºò ¾ÅÅ©"¸¦ ¼Ò°³Çϴ å. ¡°Ã¼Ç踶ÄÉÆá±À̶õ ¿ë¾î¸¦ ¸¸µé¾î³½ ÁÖ¸ñ¹Þ´Â ¼¼°èÀû °æ¿µÇÐÀÚÀÎ ÀúÀÚ ¹øÆ® ½´¹ÌÆ® ±³¼ö´Â, ¼¼»óÀ» ¹Ù²Ù°í ½ÃÀåÀ» ³î¶ó°Ô ÇÏ°í ½Í´Ù¸é Ʋ¿¡ ¹ÚÈù ÀÛÀº »ý°¢À» ¾²·¹±âÅë¿¡ ó...
  • Big Winners and Big Losers : The 4 Secrets of Long-Term Business Success and Failure

    Alfred A.Marcus | Wharton School Publishing | 2005³â 10¿ù
    27,000¿ø Æ÷ÀÎÆ®Àû¸³ 810¿ø
    Preface. About the Author. I. INTRODUCTION. 1. Persistent Winning and Losing. 2. Companies That Hit and Missed the Mark. II. WINNERS. 3. Companies That Keep Winning. 4. Sweet Spots. 5. Agility. 6. Discipline. 7. Focus. III. LOSERS. 8. Companies That Keep Losing. 9. Sour Spots. 10. Rigidity. 11. Inep...

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  • BizPlanBuilder Express : A Guide to Creating a Business Plan

    JIAN Tools for Sale | Thomson | 2006³â 05¿ù
    25,000¿ø Æ÷ÀÎÆ®Àû¸³ 500¿ø
    Make your business plan shine! BIZPLANBUILDER® EXPRESS: A GUIDE TO CREATING A BUSINESS PLAN and its accompanying BizPlanBuilder CD-ROMshows you step-by-step how to prepare each section of your plan, including ready-to-customize samples, prompts and advice, detailed marketing analysis, straight-forwa...
  • Black Belt Negotiating

    Black Belt Negotiating Become a Master Negotiator Using Powerful Lessons from the Martial Arts [ Paperback ]
    Tabuchi, Sensei | HarperCollins Focus | 2007³â 09¿ù
    21,000¿ø Æ÷ÀÎÆ®Àû¸³ 420¿ø
    Black Belt Negotiating uses the principles of martial arts to guide readers step-by-step, from basic techniques through advanced strategies, all the way to achieving their 'black belt' in negotiating.
  • Blog Rules : A Business Guide to Managing Policy, Public Relations, And Legal Issues

    Nancy Flynn | Amacom Books | 2006³â 07¿ù
    28,000¿ø Æ÷ÀÎÆ®Àû¸³ 560¿ø
    Ch. 1 Why blog rules? 3 Ch. 2 Blogs pose unprecedented risks to business 13 Ch. 3 Start with a clear objective : why blog? 20 Ch. 4 Proceed with caution : self-assessment for would-be business bloggers 26 Ch. 5 Treat blog posts as business records 39 Ch. 6 Blogs create million-dollar (sometimes bill...
  • Bond Credit Analysis: Framework and Case Studies

    Fabozzi, Frank J. | Wiley | 2001³â 01¿ù
    70,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,400¿ø
    Credit analysis is an important factor in judging investment value. Fundamentally sound credit analysis can offer more insight into the value of an investment and lead to greater profits. This study presents a professional framework for understanding and managing a successful corporate or municipal ...

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  • Bond Markets, Analysis and Strategies, 8/E (IE)

    Bond Markets, Analysis and Strategies, 8/E (IE) [ Paperback, 8th Global Edition ]
    Frank Fabozzi | Pearson Higher Education | 2012³â 03¿ù
    46,000¿ø Æ÷ÀÎÆ®Àû¸³ 920¿ø
    For students enrolled in Fixed Income Securities Courses or Bond Markets Courses.An applied approach to understanding bond markets.Through its applied approach, Fabozzi's Bond Markets prepares students to analyze the bond market and manage bond portfolios without getting bogged down in the theory.Th...
  • Bond Portfolio Management

    Bond Portfolio Management [ Hardcover/2ed. ]
    Fabozzi, Frank J. / Fabozzi | John Wiley & Sons | 2001³â 07¿ù
    70,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,400¿ø
    In Bond Portfolio Management, Frank Fabozzi, the leading expert in fixed income securities, explains the latest strategies for maximizing bond portfolio returns. Through in-depth discussions on different types of bonds, valuation principles, and a...

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  • Bookkeeping : Advanced (Book with DVD)  (Workbook Included)

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    3G E-Learning | 2017³â 01¿ù
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    120,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    - Consists of basic to core competencies enhance the knowledge, skills and attitude of bookkeepers in accordance with industry standards. - Collect the knowledge, skills and attitudes to lead in the dissemination and discussion of ideas, information and issues in the workplace. - Enhance skills to e...

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  • Bottom-Line Organization Development

    Anderson, Merrill | Taylor & Francis Ltd | 2004³â 01¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 760¿ø
    Organization development practitioners have, for over half a century, engaged with organizations to help them grow and thrive. The artful application of Organization Development (OD) has helped business leaders articulate vision, rethink business processes, create more fluid organization structures ...
  • Brand Management 101

    Brand Management 101 101 Lessons from Real World Marketing [ Paperback ]
    Mainak Dhar | John Wiley & Sons | 2007³â 05¿ù
    25,000¿ø Æ÷ÀÎÆ®Àû¸³ 500¿ø
  • Brand New Justice

    Anholt, Simon | Routledge | 2005³â 01¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.
  • Brandmap : The Competitive Marketing Strategy Game

    Chapman | Prentice Hall | 1997³â 01¿ù
    28,000¿ø Æ÷ÀÎÆ®Àû¸³ 560¿ø
    BRANDMAPS¢â is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. Highlights product design, pricing, communications (advertising...
  • Bread And Pastry Production : Intermediate (Book with DVD)  (Workbook Included)

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    3G E-Learning | 2017³â 01¿ù
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    120,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    - Learn to clean equipment, tools and utensils and prepare, portion and plate pastries, breads and other dessert items to guests in hotels, restaurants, etc. - Comprises health, safety and security practices. - Focuses on the knowledge, skills and attitudes in providing effective customer service.

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  • Building VPNs

    Building VPNs [ Paperback ]
    Nam-Kee Tan, Tan Nam-Kee | McGraw-Hill Professional Publishing | 2003³â 07¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,470¿ø
    EASY-TO-FOLLOW EXAMPLES FOR SECURE, VERSATILE, COST-CUTTING, VALUE-ADDED VPNsWith the security enhancements, flexibility, and market advantages now available with IPSec and MPLS, building mission-critical VPNs using these technologies has becom...

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  • Building the Agile Enterprise: With Soa, BPM and Mbm

    Cummins, Fred A. | Morgan Kaufmann Publishers | 2008³â 09¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 780¿ø
    From the PublisherIn the last ten years IT has brought fundamental changes to the way the world works. Not only has it increased the speed of operations and communications, but it has also undermined basic assumptions of traditional business models and increased the number of variables.
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