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  • Business Ethics Now, 5/E

    Business Ethics Now, 5/E [ Paperback, 5th Edition ]
    Andrew Ghillyer | ¸Æ±×·Î¿ìÈú(Mc Graw Hill) | 2017³â 03¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 600¿ø

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  • Operations Strategy, 5/E

    Operations Strategy, 5/E [ Paperback, 5th Edition ]
    Nigel Slack,Mike Lewis | Pearson Education | 2017³â 03¿ù
    48,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    Now in its fifth edition, this clear, well-structured and interesting text offers insight into the more advanced topic of Operations Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding of Operations Strateg...
  • Analytics and Decision Support in Health Care Operations Management

    Ozcan, Yasar A. (Department of Health Administration, Virginia Commonwealth University, Richmond, Virginia) | John Wiley & Sons Inc | 2017³â 02¿ù
    57,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,140¿ø
    A compendium of health care quantitative techniques based in Excel Analytics and Decision Support in Health Care Operations is a comprehensive introductory guide to quantitative techniques, with practical Excel-based solutions for strategic health care management.
  • Operations Management In The Supply Chain (7/E)

    Operations Management In The Supply Chain (7/E) Decisions & Cases [ Paperback, 7th Edition ]
    Roger Schroeder, Susan Meyer Goldstein | McGraw-Hill | 2017³â 02¿ù
    42,000¿ø Æ÷ÀÎÆ®Àû¸³ 840¿ø
    Operations Management in the Supply Chain: Decisions and Cases is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective that emphasizes strategy and critical thinking, appealing to non-majors and practical for use in an MBA level or underg...
  • Business Fondations A Changing World, 11/E

    46,000¿ø Æ÷ÀÎÆ®Àû¸³ 920¿ø
    Business Foundations: A Changing World carefully blends the right mix of content and applications to give students a firm grounding in business principles. Where other products have you sprinting through the semester to cover everything, Business Foundations: A Changing World allows breathing space ...
  • Project Management : The Managerial Process, 7/E

    Project Management : The Managerial Process, 7/E [ Paperback, 7th International Edition ]
    Erik W. Larson,Clifford F. Gray | McGraw-Hill College | 2017³â 02¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    As the market-leading textbook on the subject, Project Management: The Managerial Process is distinguished by its balanced treatment of both the technical and behavioral issues in project management as well as by its coverage of a broad range of industries to which project management principles can ...
  • Using MIS, Global Edition

    Using MIS, Global Edition How to resolve disputes, defuse difficult situations and reach agreement [ Paperback, 10th International Edition ]
    Boyle, Randall | Pearson Education Limited | 2017³â 01¿ù
    47,000¿ø Æ÷ÀÎÆ®Àû¸³ 940¿ø
    For courses in MIS. Help your students master the most important business course they'll takeTechnology is rapidly changing the way organizations do business-and knowledge of MIS is critical to keeping up. Comprehensive and up-to-date, Using MIS shows students how organizations use information syste...
  • Management Information Systems, 4/E

    Management Information Systems, 4/E Concepts and Applications [ Paperback, 4th Edition ]
    R. Kelly Rainer, Brad Prince, Hugh J. Watson | John Wiley & Sons | 2017³â 01¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    The 4th Edition of Management Information Systems promotes active learning like no other text in the market. Each chapter is comprised of tightly coupled concepts and section-level student activities that transport your students from passively learning about IS to doing IS in a realistic context. Th...

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  • Information Technology In Hospitality

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    Lee Yaan su | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Information technology (IT) has had profound impacts on both the capabilities of organizations in the hospitality industry and on how consumers select their hospitality services. By applying appropriate IT solutions, service providers are able to go beyond the practices they pursued in prior years, ...

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  • Hotel Administration

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    Hotel Administration [ Hardcover, POD ]
    Larry Wodak | 3G E-Learning | 2017³â 01¿ù
    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    A hotel is an establishment that provides lodging paid on a short-term basis. Facilities provided may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a fridge and other kitchen facilities, upholstered chairs, a flatscreen television a...

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  • Restaurant Planning And Design

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    Restaurant Planning And Design [ Hardcover, POD ]
    Jack Lawson | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    " A restaurant is a living, breathing space with a distinct personality, concept, and cuisine philosophy. There are countless factors involved in successful design--a great architect, interior designer, and space--the most important is an understanding of the restaurant¡¯s vision. The methodologies ...

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  • Hotel Design, Planning And Development

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    H Baker | 3G E-Learning | 2017³â 01¿ù
    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Hotel design involves the planning, drafting, design and development of hotels. The concept of hotel design is rooted in traditions of hospitality to travelers dating back to ancient times, and the development of many diverse types of hotels has occurred in many cultures. Hotel Design, Planning, an...

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  • Entrepreneurship Management In Hospitality Industry

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    Piter Arnold | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    The hospitality industry has undergone unrestrained changes in the last several years. Competitive pressures, shifting consumer preferences and consumption patterns, technological advances, consolidation, price discounting, and new distribution channels are but a few of the changes in the business l...

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  • Hotel Economics & Statistics

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    Hotel Economics & Statistics [ Hardcover, POD ]
    Larry Kerr | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "This book provides an understanding of how to apply the methodology of statistics to real world situations in hotel industry. Economics is the study of the production and consumption of goods and the transfer of wealth to produce and obtain those goods. Economics explains how people interact within...

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  • Financial Management In Hotels

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    Financial Management In Hotels [ Hardcover, POD ]
    M. Scott Millar | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Sound financial management is at the core of any successful business. Of course, having a product or service in high demand, priced attractively for the target market, and delivered in an efficient, customer centric manner doesn't hurt either. But, even with all of the right market demographics, the...

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  • Allied Hospitality Management

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    Allied Hospitality Management [ Hardcover, POD ]
    Henry Ibsan | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Hospitality refers to the relationship between a guest and a host, wherein the host receives the guest with goodwill, including the reception and entertainment of guests, visitors, or strangers. This book develops a critical view of the management theory and the traditional theories, looking at how...

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  • Dynamic Customer Strategy

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    Dynamic Customer Strategy [ Hardcover, POD ]
    Mohammed T. Nuseir, Hilda Madanat | 3G E-Learning | 2017³â 01¿ù
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    192,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "A customer strategy is one that always puts the customer rst, when creating procedures, conducting daily operations and training new employees. At its simplest terms, customer strategy involves a plan to acquire and retain customers. A customer strategy is essential if a business wants to gain a co...

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  • Handbook Of Market Intelligence

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    Handbook Of Market Intelligence [ Hardcover, POD ]
    Gernot Hinterleitner,?Ulrike Leopold-Wildburger | 3G E-Learning | 2017³â 01¿ù
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    204,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Market intelligence is the information relevant to a company¡¯s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining strategy in areas such as market opportunity, market penetration strategy, and market development.

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  • Information Technology In Business

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    Carlos Juiz, Carlos Guerrero et al. | 3G E-Learning | 2017³â 01¿ù
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    192,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Computers and information systems are essential parts of every business today. Information technology is a modern phenomenon that has dramatically changed the daily lives of individuals and businesses throughout the world. The text Information Technology in Business introduces the nature and the imp...

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  • Consumer Behavior

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    Consumer Behavior [ Hardcover, POD ]
    AI Wang | 3G E-Learning | 2017³â 01¿ù
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    192,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. The text Consumer Behavior helps...

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