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  • Illustrated Handbook of Customer Relationship Management

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    3G E-Learning LLC | 2018³â 01¿ù
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    216,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    The book is a comprehensive and fully developed textbook on customer relationship management.Explores a wide-ranging treatment of the strategic and tactical aspects of customer relationship management as we know it today.It will help organizations understand how to build customer loyalty through uni...

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  • Illustrated Handbook of Managerial Communication

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    3G E-Learning LLC | 2018³â 01¿ù
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    216,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    This book provides a comprehensive and holistic approach to business and managerial communication.Raise awareness relative to oral, written, and interpersonal communication skills so that individuals can become better managerial leaders.Illustrates the extremely close connection between communicatio...

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  • Illustrated Handbook of Business Principles and Management

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    3G E-Learning LLC | 2018³â 01¿ù
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    216,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Provides a comprehensive introduction to the fundamentals of business management.illustrates good business practices and management to help the reader run a successful business. It covers safe working and fair employment practices.This is an essential guide to the business management students and pr...

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  • International Business, 16/E

    International Business, 16/E [ Paperback, 16th Edition, Global Edition ]
    John Daniels,Lee Radebaugh,Daniel Sullivan | Pearson Higher Education | 2017³â 11¿ù
    48,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    International business through theory and practiceBalancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors¡¯ descriptions and ideas of international business are enhanced with contempor...

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  • Introducing Information Systems 7/E

    Introducing Information Systems 7/E [ Paperback, 7th Edition ]
    R. Kelly Rainer | Wiley | 2017³â 10¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    - Data Analytics: A new section on the growing and dynamic area of Data Analytics has been added to the course.- A Broader Focus: This course has been updated to include a beefed-up section on security to address the latest trends and concerns in the field.- New and Updated Cases: Additional ¡°IT¡¯s...
  • Introduction to Hospitality Management

    Barrows, Clayton W. (School of Hotel, Restaurant & Tourism Administration, University of New Orleans) | John Wiley & Sons Inc | 2017³â 09¿ù
    66,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,320¿ø
    The hospitality industry's rapid evolution provides career-seekers with tremendous opportunity-and unique challenges. Changes in the global economy, rising interest in ecotourism, the influence of internet commerce, and myriad other trends contribute to the dynamic nature of this exciting field. Int...
  • Financial Institutions Management, 9/E

    Financial Institutions Management, 9/E A Risk Management Approach [ Paperback, 9th Edition ]
    Saunders | McGraw-Hill Education | 2017³â 08¿ù
    44,000¿ø Æ÷ÀÎÆ®Àû¸³ 880¿ø
    Saunders and Cornett's Financial Institutions Management: A Risk Management Approach provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets thr...
  • International Financial Management, 8/E

    International Financial Management, 8/E [ Paperback, 8th Edition ]
    Eun | McGraw-Hill Education | 2017³â 08¿ù
    44,000¿ø Æ÷ÀÎÆ®Àû¸³ 880¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    International Financial Management provides students with a foundation for analysis that will serve them well in their careers ahead. The decision-making process is presented through the text with the goal of teaching students how to make informed managerial decisions in an evolving global financial...

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  • Contemporary Management, 10/E

    Contemporary Management, 10/E [ Paperback, 10th Edition ]
    Jones | McGraw-Hill Education | 2017³â 08¿ù
    43,000¿ø Æ÷ÀÎÆ®Àû¸³ 860¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    The 10th edition of Contemporary Management by Jones/George continues to provide students the most current and up-to-date account of the changes taking place in the world of business management.In this revision, the focus is on making Principles of Management relevant and interesting to today's stud...

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  • CTE Strategic Management, 12/E : Concept & Cases

    Michael A.hitt | 2017³â 08¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 980¿ø
  • Introduction to Business Law, 4/E

    Introduction to Business Law, 4/E [ Paperback, 4th Edition ]
    Lucy Jones | Oxford University Press, USA | 2017³â 06¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 980¿ø
    The bestselling textbook in this subject area, Introduction to Business Law introduces students to the core legal areas relevant to the world of business and work. Known for its visual approach and engaging writing style, the book features over 90 full colour diagrams to illustrate complex issues, w...
  • Marketing, 2/E

    Marketing, 2/E because everyone is a marketer [ Paperback, 2nd Edition, International Student Edition ]
    Shane Hunt,John E. Mello,George Deitz | McGraw-Hill Education | 2017³â 06¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø
    Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know ¡°Why does this course matter to me?¡± but also because everyone is a marketer.Student engagement and relevance are emphasized throughout the second edition of Hu...
  • Managerial Economics & Business Strategy, 9/E

    BAYE | McGraw-Hill Education | 2017³â 04¿ù
    43,000¿ø Æ÷ÀÎÆ®Àû¸³ 860¿ø
    This ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis...
  • Entrepreneurship, 4/E

    Entrepreneurship, 4/E Tools to Start Your Own Business [ Paperback ]
    32,000¿ø Æ÷ÀÎÆ®Àû¸³ 640¿ø
    Entrepreneurship, 4th Edition delves into the trials and tribulations of entrepreneurship so students will have the necessary tools to start their own businesses. It provides coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. Up-to-date examples and ref...
  • Corporate Finance Core Principles and Applications, 5/E

    Ross | McGraw-Hill | 2017³â 04¿ù
    42,000¿ø Æ÷ÀÎÆ®Àû¸³ 840¿ø
    Ross/Westerfield/Jaffe/Jordan's Corporate Finance: Core Principles and Applications was written to convey the most important corporate finance concepts and applications at a level that is approachable to the widest possible audience. The concise format, managerial context and design, and student-fri...

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  • Service Marketing, 7/E

    Service Marketing, 7/E Integrating Customer Focus Across the Firm [ Paperback, 7th Edition, International Student Edition ]
    Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremier | McGraw-Hill Education | 2017³â 04¿ù
    10,000¿ø Æ÷ÀÎÆ®Àû¸³ 200¿ø
    Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
  • Organizational Behavior and Management,11/E (ISE)

    Organizational Behavior and Management,11/E (ISE) [ Paperback, 11th Edition, International Student Edition ]
    Robert Konopaske, John Ivancevich, Michael Matteson | McGraw-Hill Education | 2017³â 03¿ù
    48,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    Reading this new edition of Organizational Behavior and Management, students become involved participants in learning about behavior and management within work settings. The 11th edition combines text, self-learning exercises, group participation exercises, and cases. These elements are directed at ...
  • Auditing and Assurance Service, 7/E

    Auditing and Assurance Service, 7/E [ Paperback, 7th edition ]
    Louwers | 2017³â 03¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 980¿ø
    As auditors, we are trained to investigate beyond appearances to determine the underlying facts¡ªin other words, to look beneath the surface.
  • Disciplined Entrepreneurship Workbook

    Aulet, Bill / Ursache, Marius / Snyder, Chris | Wiley | 2017³â 03¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship.
  • Business Ethics Now, 5/E

    Business Ethics Now, 5/E [ Paperback, 5th Edition ]
    Andrew Ghillyer | ¸Æ±×·Î¿ìÈú(Mc Graw Hill) | 2017³â 03¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 600¿ø

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