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  • E-Commerce: Principles, Technology And Business Applications

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    Lisa J. Lloyd | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    This introductory text focuses on managerial issues of operations management for e-commerce business, valuable for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment. E-commerce has a number of ap...

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  • Advertising Management: Theory  And Practice

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    Sharon M. Foulke | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    The book clearly explains the fundamentals of the subject and is designed to give an insight to the students and professionals. Without an effective advertising management process in place, the media campaigns are not that fruitful and the whole marketing process goes for a toss. Hence, companies th...

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  • Hotel Management And Operations

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    Hotel Management And Operations [ Hardcover, POD ]
    Jennifer Raga | 3G E-Learning | 2017³â 01¿ù
    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Hotel operations managers oversee the entire operations of a lodging establishment. Operations include human resources, housekeeping, security, public relations, food service, sales and finances. It is the hotel operations manager¡¯s job to deal effectively with customers, bosses and staff workers w...

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  • Key Concepts In Hospitality Management

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    Jennifer Raga | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Hospitality management includes many different businesses, including hotels, restaurants, casinos, resorts, tour agencies and airlines. Hospitality management means ¡®managing¡¯ an event, or when referring to managing a hotel, it would mean managing all the different departments and members of staff...

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  • Sustainable  Tourism Development

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    Sustainable Tourism Development [ Hardcover, POD ]
    Jennifer Raga | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Sustainable tourism development guidelines and management practices are applicable to all forms of tourism in all types of destinations, including mass tourism and the various niche tourism segments. Sustainability principles refer to the environmental, economic, and socio- cultural aspects of touri...

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  • Contemporary Approaches Of International Tourism

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    Jennifer Raga | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Tourism and Hospitality are diverse, exciting and dynamic industries. Tourism is one of the largest and fastest-growing industries in the world. Mass flows of tourists and rapid expansion means the industry is facing many challenges, notably in how global tourism activity can sustain such growth in ...

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  • Curriculum Leadership

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    Curriculum Leadership Strategies for Development and Implementation [ Hardcover, 3rd Edition ]
    Glatthorn, Allan A. / Boschee, Floyd / Whitehead, Bruce M. / Boschee, Bonni F. | Sage Publications | 2011³â 12¿ù
    171,310¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,570¿ø
    Curriculum Leadership: Strategies for Development and Implementation, Third Edition is a one-of-a-kind resource written for educational leaders, teachers, and administrators. Responding to the need for globally connected classrooms and innovative leadership, this unique text provides a rich and incl...
  • Managerial Lives: Leadership and Identity in an Imperfect World

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    Managerial Lives: Leadership and Identity in an Imperfect World Leadership and Identity in an Imperfect World [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Sveningsson, Stefan / Alvesson, Mats | Cambridge University Press | 2016³â 08¿ù
    170,810¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,130¿ø
    Using in-depth interviews with thirteen different managers, this engaging book takes a fresh look at the experiences and demands placed on managers in the modern working world, exploring both the theoretical background and a new way of thinking about management identity.
  • Performance Analysis of Closed Queueing Networks

    Lagershausen, Svenja | Springer | 2012³â 10¿ù
    169,510¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,480¿ø
    This book deals with the performance analysis of closed queueing networks with general processing times and finite buffer spaces. It offers a detailed introduction to the problem and a comprehensive literature review. Two approaches to the performance of closed queueing networks are presented. One i...
  • Vanishing Boundaries

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    Vanishing Boundaries How Integrating Manufacturing and Services Creates Customer Value, Second Edition [ Hardcover, 2nd Edition ]
    Crandall, William R. (University of North Carolina, Pembroke, USA) | Taylor & Francis Inc | 2013³â 10¿ù
    168,360¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,420¿ø
    Businesses need to become more consumer-centric, efficient, and quality conscious. Yet global competition and supply chain complexity are increasing so rapidly that managers must reach across the manufacturing and service boundary to gather more universally applicable ideas. Vanishing Boundaries: Ho...
  • Information Technology In Hospitality

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    Lee Yaan su | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Information technology (IT) has had profound impacts on both the capabilities of organizations in the hospitality industry and on how consumers select their hospitality services. By applying appropriate IT solutions, service providers are able to go beyond the practices they pursued in prior years, ...

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  • Hotel Administration

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    Hotel Administration [ Hardcover, POD ]
    Larry Wodak | 3G E-Learning | 2017³â 01¿ù
    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    A hotel is an establishment that provides lodging paid on a short-term basis. Facilities provided may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a fridge and other kitchen facilities, upholstered chairs, a flatscreen television a...

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  • Restaurant Planning And Design

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    Restaurant Planning And Design [ Hardcover, POD ]
    Jack Lawson | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    " A restaurant is a living, breathing space with a distinct personality, concept, and cuisine philosophy. There are countless factors involved in successful design--a great architect, interior designer, and space--the most important is an understanding of the restaurant¡¯s vision. The methodologies ...

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  • Hotel Design, Planning And Development

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    H Baker | 3G E-Learning | 2017³â 01¿ù
    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Hotel design involves the planning, drafting, design and development of hotels. The concept of hotel design is rooted in traditions of hospitality to travelers dating back to ancient times, and the development of many diverse types of hotels has occurred in many cultures. Hotel Design, Planning, an...

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  • Entrepreneurship Management In Hospitality Industry

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    Piter Arnold | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    The hospitality industry has undergone unrestrained changes in the last several years. Competitive pressures, shifting consumer preferences and consumption patterns, technological advances, consolidation, price discounting, and new distribution channels are but a few of the changes in the business l...

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  • Hotel Economics & Statistics

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    Hotel Economics & Statistics [ Hardcover, POD ]
    Larry Kerr | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "This book provides an understanding of how to apply the methodology of statistics to real world situations in hotel industry. Economics is the study of the production and consumption of goods and the transfer of wealth to produce and obtain those goods. Economics explains how people interact within...

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  • Financial Management In Hotels

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    Financial Management In Hotels [ Hardcover, POD ]
    M. Scott Millar | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Sound financial management is at the core of any successful business. Of course, having a product or service in high demand, priced attractively for the target market, and delivered in an efficient, customer centric manner doesn't hurt either. But, even with all of the right market demographics, the...

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  • Allied Hospitality Management

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    Allied Hospitality Management [ Hardcover, POD ]
    Henry Ibsan | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Hospitality refers to the relationship between a guest and a host, wherein the host receives the guest with goodwill, including the reception and entertainment of guests, visitors, or strangers. This book develops a critical view of the management theory and the traditional theories, looking at how...

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  • Project Management Information Systems

    Project Management Information Systems [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Musingafi, Maxwell / Dumbu, Emmanuel / Dube, Hlupeko | LAP Lambert Academic Publishing | 2011³â 01¿ù
    165,930¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,980¿ø
    This book presents a series of techniques, practices and processes to help project managers and project staff to manage information in a systematic way that will help improve the project interventions. It is through information management that we can improve decision making process, learn and create...
  • Philanthropic Venture Capital: An Exploratory Comparative Study

    Philanthropic Venture Capital: An Exploratory Comparative Study An Exploratory Comparative Study [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Scarlata, Mariarosa | LAP Lambert Academic Publishing | 2011³â 01¿ù
    165,930¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,980¿ø
    This book is the first study on philanthropic venture capital, a financing form for social entrepreneurs that unites the principles characterizing traditional venture capital with social aims. The provision of capital and non- financial services to social enterprises are of key importance for the ma...
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