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  • Financial Management: Principles and Practices with Finance Center Disk with Disk

    Financial Management: Principles and Practices with Finance Center Disk with Disk Digital Carrier [ Paperback/2ed. ]
    Timothy James Gallagher, Joseph D. Andrew | Prentice Hall | 1999년 06월
    32,000원 포인트적립 640원
    This book presents the latest in financial theory and retains a strong real world" connection with a practical perspective. The style of the book is lighthearted yet the writing and content is concise, clear and easy to understand. It takes a true...
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  • Microeconomic Theory: An Integrated Approach

    Microeconomic Theory: An Integrated Approach [ Hardcover ]
    Stephen Mathis, Janet Koscianski, Stephen Koscianski | Prentice Hall | 2002년 03월
    15,000원 (67% 할인) 포인트적립 0원
    "MAKING THE CONNECTION with Concepts, Math, and Graphs!" You won't find detached mathematical explanations buried in the footnotes or appendices in this text! "Microeconomic Theory: An Integrated Approach" gets right to the heart of microe...

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  • Management Communication: A Case-Analysis Approach

    Management Communication: A Case-Analysis Approach [ Hardcover ]
    O'Rourke | Prentice Hall | 2000년 08월
    20,000원 포인트적립 400원
    This interesting and fun-to-read paperback focuses on the processes involved in management communication, and concentrates specifically on ways in which readers can become more effective as managers by becoming more knowledgeable and skilled as co...
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  • Fundamentals of Systems Engineering with Economics, Probability, and Statistics

    Fundamentals of Systems Engineering with Economics, Probability, and Statistics [ Hardcover ]
    Khisty C. Jotin, C. Jotin Khisty, Mohammadi Jamshid | Prentice Hall | 2000년 09월
    37,000원 포인트적립 1,110원
    Based on the reality that today's engineers need a broad range of decision-making skills, this unique reference draws together--"into a single comprehensive volume"--all the fundamental principles of systems analysis (both hard and soft systems), ...

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  • Franchising: Pathway to Wealth Creation

    Franchising: Pathway to Wealth Creation [ Hardcover ]
    Jr. Spinelli, Robert Rosenberg, Sue Birley | Financial Times/Prentice Hall | 2003년 08월
    30,000원 포인트적립 600원
    "It's hard to believe that all the key ingredients about franchising can be packedinto one book, but that's what Steve Spinelli, Sue Birley and Bob Rosenberg havedone withFranchising: Pathway to Wealth Creation. From the idea stage to thesophistic...

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  • Business Data Communications

    Business Data Communications [ Hardcover/6ed. ]
    David A. Stamper, Andy Dornan, Thomas L. Case | Prentice Hall | 2002년 10월
    구매혜택
    교재 균일가 도서
    10,000원 (78% 할인) 포인트적립 0원
    "Business Data Communications, 6th edition," meets the need for a clearly written and understandable overview of networking and data communications in today's businesses. With its up-to-date coverage and its blend of technical and managerial conce...
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  • Information Systems Today

    Information Systems Today [ Hardcover, 1st Edition ]
    Leonard M. Jessup, Joseph S. Valacich | Prentice Hall | 2002년 11월
    44,000원 포인트적립 880원
    Contemporary and well written, this book serves as a good desk reference for business professionals who need to know about information systems. Chapter topics include database management, telecommunications, electronic commerce, information system...
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  • [Turban]Introduction to E-Commerce

    [Turban]Introduction to E-Commerce [ Paperback ]
    Efraim Turban | Prentice Hall | 2002년 08월
    38,000원 포인트적립 1,140원
    Offering both real-world "and" theoretical perspectives, this book features exceptionally comprehensive yet "manageable" coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it f...

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  • Measuring and Managing Credit Risk

    수입
    Measuring and Managing Credit Risk [ Hardcover ]
    de Servigny, Arnaud / Renault, Olivier | McGraw-Hill Education | 2004년 04월
    120,220원 (18% 할인) 포인트적립 6,020원
    State-of-the-art tools and techniques for controlling credit risk exposure of all types, in every environmentThe oldest risk in world financial markets--credit risk--has become a leading source of problems and confusion, not just for bankers an...
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  • The Seven Keys to Managing Strategic Accounts

    The Seven Keys to Managing Strategic Accounts [ Hardcover ]
    Sherman, Sallie / Sperry, Joseph / Reese, Samuel | McGraw-Hill Companies | 2003년 04월
    38,000원 포인트적립 1,140원
    Top-to-Bottom Techniques for Keeping Your Best Customers In-House and Happy--and Away from Your CompetitionStrategic accounts are your firm's lifeblood; they play a critical role in its success or failure. "The Seven Keys to Managing Strategic ...

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  • Value Investing Today

    Value Investing Today [ Hardcover/3ed. ]
    Charles H. Brandes | McGraw-Hill Companies | 2003년 09월
    23,000원 포인트적립 460원
    Classic Strategies for Finding Investment Gems, Updated to Address the Realities of Today's MarketsLegendary investment pioneer Benjamin Graham called it his "margin of safety." Warren Buffett used its principles to make millions for patient in...
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  • Streetsmart Guide to Valuing a Stock

    수입 Streetsmart Series
    Streetsmart Guide to Valuing a Stock [ Hardcover ]
    Gary Gray, Patrick J. Cusatis, J. Randall Woolridge | McGraw-Hill Companies | 2003년 09월
    59,400원 (18% 할인) 포인트적립 2,970원
    Read This Book--and Know What a Stock is Worth "Before You InvestWall Street veterans know that the key to beating the stock market is to find, and buy, stocks trading at a discount to their true net worth. Yet, as recent events have proven, us...
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  • Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability

    수입
    Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability The Path to Campaign, Customer, and Corporate Profitability [ Hardcover ]
    Lenskold, James | McGraw-Hill Companies | 2003년 07월
    90,040원 (10% 할인) 포인트적립 4,510원
    "This book is an indispensable, step-by-step guide to calculating what works and what doesn't in the notoriously difficult to measure areas of marketing and public relations. When a CEO wants to know what he or she got for their investment in mark...
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  • The Young Couple's Guide to Growing Rich Together

    수입
    The Young Couple's Guide to Growing Rich Together [ Paperback ]
    Gianola, Jill | McGraw-Hill | 2003년 11월
    31,110원 (18% 할인) 포인트적립 1,560원
    Specific Strategies for Overcoming Common Money Worries and Making Smart Financial Decisions Together Paying off five- and six-figure student loans ... Launching careers in a confusing and uncertain job market ... Young couples today face dozen...
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  • The Personal Finance Calculator: How to Calculate the Most Important Financial Decisions in Your Life

    수입
    The Personal Finance Calculator: How to Calculate the Most Important Financial Decisions in Your Life [ Paperback ]
    Esme Faerber | McGraw-Hill Companies | 2003년 03월
    28,290원 (18% 할인) 포인트적립 1,420원
    The no-nonsense guide to making the best financial decisions, from buying a car to saving for retirementThe first step in building financial security is to get a handle on your personal finances--from credit card balances and car payments to sa...
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  • The Investor's Guide to Technical Analysis

    수입
    The Investor's Guide to Technical Analysis [ Paperback ]
    Renz, Curt | McGraw-Hill Education | 2003년 11월
    39,600원 (18% 할인) 포인트적립 1,980원
    Everything You Need to Know to Increase Your Investing Profits, and Cut Your Losses, Using the Easy-to-Understand Tools of Technical Analysis Praise for "The Investor's Guide to Technical Analysis: "Curt Renz's review of the common patterns ...
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  • All about Retirement Funds

    수입
    All about Retirement Funds [ Paperback ]
    Clinton, Ellie Williams | McGraw-Hill Companies | 2003년 09월
    31,110원 (18% 할인) 포인트적립 1,560원
    Everything You Need to Know About Retirement Funds--from 401(k)s and IRAs to Pension Plans, Social Security, and More!Amidst record-high pension-plan collapses, record-low money market returns, and record-setting stock market tumbles, Americans...
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  • The Fundamentals of Risk Measurement

    수입
    The Fundamentals of Risk Measurement [ Hardcover ]
    Christopher Marrison | McGraw-Hill Companies | 2002년 06월
    77,790원 (18% 할인) 포인트적립 3,890원
    Today's Most Detailed, Step-by-Step Guidebook for Understanding--and Implementing--Integrated Financial Risk Measurement and ManagementBanks take financial risks, with their overall profits based on maximizing the returns from those risks. Loss...
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  • The Four Pillars of Investing

    The Four Pillars of Investing [ Hardcover ]
    William Bernstein, Donald G. M. Coxe | McGraw-Hill Companies | 2002년 04월
    20,000원 포인트적립 400원
    "A TRIUMPH! Bill Bernstein's new book offers sound principles, unvarnished history, and unmatched understanding of the process of successful investing. It is my candidate for the best investment book of 2002."--John C. Bogle, Founder and Former C...

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  • Investing in Separate Accounts

    Investing in Separate Accounts [ Hardcover ]
    Eric Davidson, Kevin Freeman, Erik Davidson | McGraw-Hill Companies | 2002년 03월
    32,000원 포인트적립 960원
    Everything You Need to Know to Establish a Separate Account--and Control Your Own Private Mutual FundMutual funds--because of their lack of investment control, hidden fees, and inequitable tax liabilities--are on their way out. "Investing in Se...

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