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  • Airline e-Commerce

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    Airline e-Commerce Log on. Take off. [ Hardcover ]
    Hanke, Michael | Taylor & Francis Ltd | 2016³â 05¿ù
    294,970¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,750¿ø
    Online travel is big business and has become one of the most popular items purchased by consumers on the internet. Considering the above, airline companies all over the world have integrated electronic commerce or e-commerce into their business operations in various shapes and forms. This book explo...
  • Electronic Commerce 2008, 5/E (IE)

    Electronic Commerce 2008, 5/E (IE) A Managerial Perspective [ Paperback, 5th International Edition ]
    Efraim Turban, Jae Kyu Lee, Dave King, Judy McKay, Peter Marshall | Prentice Hall | 2008³â 01¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    For undergraduate and graduate courses in Electronic Commerce. Electronic Commerce 2008, the #1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce. This new edition emphasizes the impact that social computing is having on the business world a...
  • E-Commerce : Business, Technology, Society, 4/E

    Kenneth Laudon, Carol Traver | Prentice Hall | 2008³â 02¿ù
    25,000¿ø Æ÷ÀÎÆ®Àû¸³ 500¿ø
    For the undergraduate and graduate e-commerce course in any business discipline.This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and soc...
  • E-Learning and Business Plans: National and International Case Studies

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    E-Learning and Business Plans: National and International Case Studies National and International Case Studies [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Norlin, Elaina / Travis, Tiffini | Scarecrow Press | 2008³â 06¿ù
    162,230¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,870¿ø
    With the invention of desktop computers, electronic learning or e-learning has become a convenient learning tool of choice for individuals with busy schedules. For the past several years, there has been a continuous stream of much needed innovation in the use of e-learning and these have now become ...
  • Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing

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    Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing The Definitive Guide from the Father of Guerrilla Marketing [ Paperback ]
    Scarborough, Mary Eule | Entrepreneur Press | 2008³â 08¿ù
    31,040¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,560¿ø
    Offers you a step-by-step system on how to apply the 'Guerrilla' strategies to the ultimate marketing weapon, the Internet. This book focuses on how to achieve visibility and profits through energy, time and imagination rather than big marketing dollars. It shows how to level the playing field by ga...
  • Handbook of Research on Digital Information Technologies: Innovations, Methods, and Ethical Issues

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    Handbook of Research on Digital Information Technologies: Innovations, Methods, and Ethical Issues Innovations, Methods, and Ethical Issues [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Hansson, Thomas | Information Science Reference | 2008³â 06¿ù
    434,260¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,030¿ø
    Many people struggle with problematic ICT interfaces in their attempts to adapt to the ever-changing digital information environment. This work includes a longitudinal perspective of past mistakes, and is also suitable for beginners in the field exploring the full potential of human interactions as...
  • Search Engine Marketing

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    Search Engine Marketing [ Paperback ]
    Ramos, Andreas / Cota, Stephanie | McGraw-Hill Companies | 2008³â 09¿ù
    46,670¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,340¿ø
    Revolutionize Your Internet MarketingLeverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimiza...
  • Internet Riches: The Simple Money-Making Secrets of Online Millionaires

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    Internet Riches: The Simple Money-Making Secrets of Online Millionaires The Simple Money-Making Secrets of Online Millionaires [ Paperback ]
    Fox, Scott C. | AMACOM/American Management Association | 2008³â 03¿ù
    25,380¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,270¿ø
  • Engineering Service Oriented Systems: A Model Driven Approach

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    Engineering Service Oriented Systems: A Model Driven Approach A Model Driven Approach [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Karakostas, Bill / Zorgios, Yannis | IGI Global | 2008³â 04¿ù
    163,780¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,920¿ø
    Despite pressures of economic slowdown, moving towards e-services is a necessity for organizations. This work combines concepts from systems theory, model driven software engineering, and ontologies for software engineering into a systematic method for engineering service oriented systems while inte...
  • The Online Copywriter's Handbook

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    The Online Copywriter's Handbook Everything You Need to Know to Write Online Copy That Sells [ Hardcover ]
    Robert W. Bly | McGraw-Hill Companies | 2002³â 01¿ù
    42,360¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,120¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Focused strategies for writing hard-hitting,results-based Web copy The Web is a fascinating and boundaryless marketing medium­­and,like any new sales frontier,it has its own set of rules and attitudes for writing successful advertising,marketing,and sales copy. The Online Copywriter's Handbook is a ...

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  • Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

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    Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results [ Hardcover ]
    Wright, Jeremy | McGraw-Hill Companies | 2005³â 12¿ù
    50,920¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,550¿ø
    With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communicationsAll companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is es...
  • FutureShop

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    FutureShop How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want [ Hardcover ]
    Daniel Nissanoff | Penguin Press | 2006³â 01¿ù
    35,280¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,770¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    A bold forecast of how the coming auction culture revolution will radically transform what, how, and why we buy Visionary entrepreneur Daniel Nissanoff breaks the news that the eBay auction phenomenon is about to explode in a big new way, revolutionizing how all consumers-not just eBay mavens-do the...

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  • Artificial Crime Analysis Systems: Using Computer Simulations and Geographic Information Systems

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    Artificial Crime Analysis Systems: Using Computer Simulations and Geographic Information Systems Using Computer Simulations and Geographic Information Systems [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Liu, Lin / Eck, John | Information Science Reference | 2008³â 01¿ù
    294,970¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,850¿ø
    "This book discusses leading research on the use of computer simulation of crime patterns to reveal hidden processes of urban crimes, taking an interdisciplinary approach by combining criminology, computer simulation, and geographic information systems into one comprehensive resource"--Provided by p...
  • F'd Companies: Spectacular Dot-Com Flameouts

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    F'd Companies: Spectacular Dot-Com Flameouts Spectacular Dot-com Flameouts [ Paperback ]
    Kaplan, Philip J. | Simon & Schuster | 2007³â 09¿ù
    22,550¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,130¿ø
  • Techno-Ready Marketing: How and Why Your Customers Adopt Technology

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    Techno-Ready Marketing: How and Why Your Customers Adopt Technology How and Why Your Customers Adopt Technology [ Paperback ]
    Parasuraman, A. / Colby, Charles L. | Free Press | 2007³â 09¿ù
    25,380¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,270¿ø
  • Airline e-Commerce

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    Airline e-Commerce Log on. Take off. [ Paperback ]
    Hanke, Michael | Taylor & Francis Ltd | 2016³â 05¿ù
    97,720¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,890¿ø
    Online travel is big business and has become one of the most popular items purchased by consumers on the internet. Considering the above, airline companies all over the world have integrated electronic commerce or e-commerce into their business operations in various shapes and forms. This book explo...
  • Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

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    Wine Brands: Success Strategies for New Markets, New Consumers and New Trends Success Strategies for New Markets, New Consumers and New Trends [ Hardcover ]
    Resnick, E. | Palgrave MacMillan | 2008³â 07¿ù
    116,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,830¿ø
  • Strategies for E-business

    Strategies for E-business Concepts and Cases [ Hardcover, 2 ]
    Tawfik, Jelassi / Enders, Albrecht | FT Press | 2008³â 09¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of h...

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  • The Long Tail

    The Long Tail How Endless Choice is Creating Unlimited Demand [ ¿µ±¹ÆÇ, Paperback ]
    Chris Anderson | Random House Business Books | 2006³â 05¿ù
    12,240¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 620¿ø
    "The Mass Market is turning into a Mass of Niches."'The Long Tail'Àº ¹Ì±¹ À¯¸í IT ÀâÁöÀÎ [Wired]ÀÇ ÆíÁýÀå Å©¸®½º ¾Ø´õ½¼ÀÌ ±¸±Û, ¾ÖÇÃ, ¾Æ¸¶Á¸, À̺£ÀÌ µî ¼º°øÀ» °ÅµÐ IT ±â¾÷µéÀ» ºÐ¼®Çϸ鼭 ¸¸µé¾î³½ ´Ü¾î´Ù. ¿Â¶óÀÎ ¸ÅÀåÀº ¹«ÇÑ´ë·Î »óÇ°À» Áø¿­ÇÒ ¼ö ÀÖ°í ±×¸¸Å­ ´Ù¾çÇÑ °í°´ÀÇ ¿å±¸¸¦ Æ÷°ýÇÒ ¼ö ÀÖ´Ù. ÀúÀÚ´Â ...

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  • The Long Tail

    The Long Tail Why the Future of Business is Selling Less of More [ Paperback, International Edition ]
    Chris Anderson | Hyperion Books | 2006³â 07¿ù
    15,470¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 780¿ø
    "The Mass Market is turning into a Mass of Niches."'The Long Tail'Àº ¹Ì±¹ À¯¸í IT ÀâÁöÀÎ [Wired]ÀÇ ÆíÁýÀå Å©¸®½º ¾Ø´õ½¼ÀÌ ±¸±Û, ¾ÖÇÃ, ¾Æ¸¶Á¸, À̺£ÀÌ µî ¼º°øÀ» °ÅµÐ IT ±â¾÷µéÀ» ºÐ¼®Çϸ鼭 ¸¸µé¾î³½ ´Ü¾î´Ù. ¿Â¶óÀÎ ¸ÅÀåÀº ¹«ÇÑ´ë·Î »óÇ°À» Áø¿­ÇÒ ¼ö ÀÖ°í ±×¸¸Å­ ´Ù¾çÇÑ °í°´ÀÇ ¿å±¸¸¦ Æ÷°ýÇÒ ¼ö ÀÖ´Ù. ÀúÀÚ´Â ...

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