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  • Wole Soyinka

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    Wole Soyinka The Invention and the Detainee [ Paperback ]
    Motsa, Zodwa (EDT) | Intl Specialized Book Services | 2005³â 01¿ù
    18,810¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 950¿ø
    The title provides sound insight into conducting marketing research. It is based on a simulated research study, applicable to both consumer and business research and it follows a typical South African and learn-by-example approach.
  • Ethics of the Brand (Ephemera Vol. 14, No. 1)

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    Egan-Wyer, Caris / Muhr, Sara Louise / Pfeiffer, Anna | Mayflybooks/Ephemera | 2014³â 02¿ù
    18,900¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 950¿ø
    La Mere Brazier was the most famous restaurant in France from the moment it opened in 1921. Its namesake, Eugenie Brazier, was the first woman ever to be awarded six Michelin stars. She was the inspiration and mentor for all modern French cooking.
  • The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

    The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do An Ingenious Way to Understand Why People Around the World Live and Buy As They Do [ Paperback ]
    Rapaille, Clotaire | Currency | 2007³â 06¿ù
    18,960¿ø (20% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 950¿ø
    ȸ¿ø¸®ºä(8°Ç) ¸®ºä ÃÑÁ¡8.5 Á¤º¸ ´õ º¸±â/°¨Ãß±â
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    ÄÃó ÄÚµå¶õ ÇѸ¶µð·Î ¡°Æ¯Á¤ ¹®È­¿¡ ¼ÓÇÑ »ç¶÷µéÀÌ ÀÏÁ¤ÇÑ ´ë»ó¿¡ ºÎ¿©ÇÏ´Â ¹«ÀǽÄÀûÀÎ Àǹ̡±¶ó°í ¼³¸íÇÒ ¼ö ÀÖ´Ù. ÀÌ ÄÚµå´Â °¢ÀÚ ÀÚ½ÅÀÌ ¼ÓÇÑ ¼¼°è¿¡¼­ °æÇèÇÑ ¹®È­¸¦ ÅëÇØ È¹µæµÇ¸ç, µû¶ó¼­ ¾î¸° ½ÃÀýÀ» ¾î¶² ¹®È­ ¼Ó¿¡¼­ º¸³»´À³Ä¿¡ µû¶ó Äڵ嵵 ´Þ¶óÁú ¼ö¹Û¿¡ ¾ø´Ù. ÀÌ°ÍÀÌ ¹Ù·Î ¹Ì±¹ ¹®È­¿¡¼­ ÀÚ¶õ »ç¶÷°ú ÇÁ¶û½º ...
  • All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

    All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All [ Paperback ]
    Godin, Seth | Portfolio | 2013³â 09¿ù
    19,040¿ø (20% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 960¿ø
    Seth Godin's three essential questions for every marketer: "What's your story?""Will the people who need to hear this story believe it?""Is it true?"All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe tha...
  • This Is Marketing

    This Is Marketing You Can't Be Seen Until You Learn to See [ Paperback ]
    ¼¼½º °íµò Àú | Penguin Random House US | 2018³â 11¿ù
    19,440¿ø (20% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 980¿ø
    ȸ¿ø¸®ºä(1°Ç) ¸®ºä ÃÑÁ¡10.0 Á¤º¸ ´õ º¸±â/°¨Ãß±â
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    ¡°¼ÓÀÓ¼öÀÇ ½Ã´ë´Â ³¡³µ´Ù.¸¶ÄÉÆÃÀº ¡®Áø½ÇÇÑ »î¡¯ÀÌ ÇâÇÏ´Â ¹æÇâ¿¡ ÀÖ´Ù!¡±Å¸¼º°ú °üÇà¿¡ Á¥Àº ¸¶ÄÉÆÿ¡ »õ·Î¿î ºÒ¾¾¸¦ ÁöÆìÁÙ¸¶ÄÉÆà °ÅÀå ¼¼½º °íµòÀÇ 10³â ¸¸ÀÇ ½Å°£!¡®´õ´Â ¾Æ¹«°Íµµ ÇÒ ¼ö ¾ø´Ù¡¯´Â ¸¶ÄÉÆà ¹«·Â°¨ÀÇ ½Ã´ë, Ÿ¼º°ú °üÇà¿¡ Á¥¾ú´ø ¸¶ÄÉÆÿ¡ »õ·Î¿î ºÒ¾¾¸¦ ÁöÆìÁÙ ¼¼½º °íµòÀÇ »õ·Î¿î Ã¥. ±âȹ, Á¦Á¶¹æ½Ä,...
  • Sales Predictability: Leveraging Analytics to Successfully Predict Business Results

    Beck, Don | iUniverse | 2017³â 08¿ù
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    19,470¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
  • The Alchemy

    The Alchemy The Magic of Original Thinking in a World of Mind-Numbing Conformity [ Paperback ]
    Rory Sutherland | Ebury Press | 2021³â 05¿ù
    19,680¿ø (20% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 990¿ø
    And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.
  • Dream, Plan, Reduce Risk & Take Action

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    Cook, Sarah | Coconut Creatives | 2011³â 11¿ù
    19,680¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 990¿ø
    Inspirational tales of remarkable people, especially selected for their appeal and relevance to children aged seven and up.
  • Why We Buy

    Why We Buy The Science of Shopping [ Paperback ]
    Paco Underhill | Touchstone Books | 2000³â 06¿ù
    19,760¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 990¿ø
    A riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious anecdotes and amazing hard facts about one of Americ...

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  • How to Build a Winning Brand: A Handbook on Developing Brand Positioning That Works and Advertising That Sells and Avoiding the Pitfalls of Line Ext

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    Adad, Antonio H. | Christian Faith | 2018³â 02¿ù
    19,860¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 600¿ø
    Antonio H. Adad, or ¡°Tito¡± to close friends and family, devoted his whole corporate life to only one company: S.C. Johnson & Son (SCJ), a family-owned company based in Racine, Wisconsin. SCJ is renowned as a world leader in the area of industrial and household cleaning and specialty chemicals with...
  • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

    ¾Ë ¸®½º,Àè Æ®¶ó¿ìÆ® Àú | Harper Business | 2013³â 05¿ù
    19,870¿ø (25% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
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    ¸¶ÄÉÆÃÀÇ ¿ª»ç°¡ Áõ¸íÇÏ´Â Àý´ë ºÒº¯ÀÇ ¹ýÄ¢! Áö³­ ¼ö½Ê ³â°£ ¸¶ÄÉÆÃÀº ½Ã´ëÀÇ Æ®·»µå¿¡ ¹ß ºü¸£°Ô ´ëÀÀÇÏ¸ç µµÀü°ú ÀÀÀüÀ» ¹Ýº¹ÇØ¿Ô´Ù. ±×¸®°í ÀÌÁ¦, ½ÅÀηù(ãæìÑ×¾) ÃâÇöÀ¸·Î±îÁö ºñÀ¯µÇ´Â ´Ùä·Î¿î ¼Òºñ±º(ÏØ)ÀÇ µîÀåÀº ¸¶ÄÉÆÃÀÌ º¸´Ù »õ·Î¿î °¨°¢°ú Àü·«À¸·Î ¹«ÀåÇÒ °ÍÀ» ¿ä±¸ÇÏ°í ÀÖ´Ù.
  • Ghar Baithe Saundarya Upchar

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    Ghar Baithe Saundarya Upchar [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Majumdar, Apar0 | V&s Publishers | 2012³â 12¿ù
    19,930¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 600¿ø
    Fashion and Beauty Care in the Modern Environment is tremendous. Women, especially are more sensitive to all this. Most beautiful women even are not satisfied with their natural beauty. In the continuous race of proving oneself as more beautiful than others, women use various kinds of instruments. T...
  • Razoes pelas quais fui descartado: A jihad da economia

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    Razoes pelas quais fui descartado: A jihad da economia [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Sekimonyo, Jo M. / Casimir, Tara / Bussaglia Da Silva, Ellen Cristina | Venus Flytrap Press | 2019³â 09¿ù
    19,930¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 600¿ø
    Estava cansado das palhacadas dos guardioes do capitalismo, irritado com a incapacidade dos que se chamam a reencarnacao de Karl Marx e exausto de esperar por um super-heroi. Escrevi este livro para despertar a consciencia do publico em geral e lancar um pensamento que provoca solucoes para a dureza...
  • Lo que calla un gerente

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    Lo que calla un gerente [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Munoz, Leonardo | Ibukku, LLC | 2019³â 10¿ù
    19,950¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 600¿ø
    Ingeniero Industrial nacido en Cali Colombia, se muda desde nino a la Ciudad de Panama en donde termina sus estudios universitarios y desarrolla su vida profesional. Ha trabajado en importantes empresas multinacionales y regionales como Consultor Comercial. Siendo Consultor de Recursos Humanos ha pa...
  • Franchising Your Business - The Keys to Success

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    Franchising Your Business - The Keys to Success [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Rainford, Len / Flint - Freel, Sian-Elin(EDT) | Franchise Specialist | 2019³â 11¿ù
    19,970¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,000¿ø
  • Marketing Management

    Marketing Management [ Paperback, 2nd Edition ]
    Greg W. Marshall, Mark W. Johnston | McGraw-Hill College | 2014³â 04¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    ȸ¿ø¸®ºä(4°Ç) ¸®ºä ÃÑÁ¡10.0 Á¤º¸ ´õ º¸±â/°¨Ãß±â
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    Markshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Giving the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions...
  • Marketing Research & SPSS 13.0 Student CD package, 5/E (IE)

    Alvin C. Burns | Prentice Hall | 2008³â 01¿ù
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    20,000¿ø (53% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner....

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  • Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences and Consumer Shows

    Siskind, Barry | Wiley | 2005³â 05¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 600¿ø
    ¼º°øÀûÀÎ Àü½Ãȸ, ¹Ú¶÷ȸ °³ÃÖ¸¦ À§ÇÑ ÀͽºÈ÷ºñ¼Ç ¸¶ÄÉÆÃÀÇ °³·Ð¼­. Àü½Ãȸ, ¹Ú¶÷ȸ, °¢Á¾ ¼î, ÇÁ·Î´öÆ® ··Äª, ½ºÆ÷Ã÷À̺¥Æ® µî ´Ù¾çÇÑ ¸ÇÅõ¸Ç ÇÁ·Î¸ð¼ÇÀº Á¡Á¡ ¸¶ÄÉÆà Àüü¿¡¼­ Â÷ÁöÇÏ´Â ºñÁßÀ» ´Ã·Á³ª°¡°í ÀÖ´Ù. Àü¹® Àü½Ãȸ ÄÁ¼³ÅÏÆ®ÀÎ ÀúÀÚ´Â ´Ü°èº° Çعý Á¦½Ã¿Í ÁÖ¿ä ºÎºÐ¿¡¼­ÀÇ ¾îµå¹ÙÀ̽º¸¦ ÅëÇØ ¼º°øÀûÀÎ Àü½Ã À̺¥...

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  • The Marketing Game! with Student CD-ROM, 3/E

    The Marketing Game! with Student CD-ROM, 3/E [ Paperback, 3rd Edition, CD-ROM Æ÷ÇÔ ]
    Charlotte H. Mason, William D. Perreault Jr. | McGraw-Hill | 2001³â 08¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    "The Marketing Game" is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. "The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation....
  • The Best of Branding

    The Best of Branding Best Practices in Corporate Branding [ Hardcover ]
    James R. Gregory | McGraw-Hill Companies Inc. | 2003³â 10¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    For more than a decade, the leading corporate brand strategy and communications firm CoreBrand has been at the forefront of research into the effectiveness of branding communications--most importantly, the impact of branding on a company's bottom ...
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