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  • Strategic Copywriting

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    Strategic Copywriting How to Create Effective Advertising [ Hardcover ]
    Applegate, Edd | Rowman & Littlefield Pub Inc | 2004³â 10¿ù
    172,320¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,620¿ø
  • The Bare Bones of Advertising Print Design

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    The Bare Bones of Advertising Print Design [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Blakeman, Robyn | Rowman & Littlefield Publishers | 2004³â 10¿ù
    70,460¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,120¿ø
    The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazin...
  • The Bare Bones of Advertising Print Design

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    Blakeman, Robyn | Rowman & Littlefield Pub Inc | 2004³â 10¿ù
    176,980¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,850¿ø
  • Sponsorship's Holy Grail: Six SIGMA Forges the Link Between Sponsorship & Business Goals

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    Sponsorship's Holy Grail: Six SIGMA Forges the Link Between Sponsorship & Business Goals Six Sigma Forges the Link Between Sponsorship & Business Goals [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bednar, Raymond | iUniverse | 2005³â 04¿ù
    22,850¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 690¿ø
    Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like "take it or leave it" deals with little or no guarantee of a return on their investment. Sponsorship's Holy Grail levels ...
  • You Talkin to Me?: Thoughts & Observations on Marketing & Promotions

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    You Talkin to Me?: Thoughts & Observations on Marketing & Promotions Thoughts & Observations On Marketing & Promotions [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Apple, Marc | iUniverse | 2004³â 08¿ù
    24,490¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 740¿ø
    You Talkin To Me? Thoughts & Observations on Marketing & Promotions is author Marc Apple's first book showcasing his true-life experiences as a marketing and promotions executive; from running a magazine, to working in the radio and record industries. Told through a lighthearted approach, Apple reve...
  • Media Relations Measurement

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    Media Relations Measurement Determining the Value of PR to Your Company's Success [ Hardcover ]
    Baikaltseva, Elena | Taylor & Francis Ltd | 2004³â 11¿ù
    201,820¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,100¿ø
    The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.
  • Best Practice in Corporate Governance: Building Reputation and Sustainable Success

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    Best Practice in Corporate Governance: Building Reputation and Sustainable Success Building Reputation and Sustainable Success [ Hardcover ]
    Davies, Adrian | Taylor & Francis Ltd | 2006³â 01¿ù
    279,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,980¿ø
    Explores the operational issues around corporate governance, giving examples of good practice. This book is a 'how to' book, which focuses on processes and practical issues, making the case for corporate governance in terms of measurable business benefits and competitive advantage. It also provides...
  • Pick Me: Breaking Into Advertising and Staying There

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    Pick Me: Breaking Into Advertising and Staying There Breaking Into Advertising And Staying There [ Paperback ]
    Vonk, Nancy / Kestin, Janet | Wiley | 2005³â 08¿ù
    31,040¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,560¿ø
    Advertising is a fantastic industry, but actually getting a job is difficult. This guide shows you how to land a job and how to thrive once you're in and the pressure is on.
  • Black Tie Optional 2e

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    Black Tie Optional 2e The Complete Special Events Resource for Nonprofit Organizations [ Hardcover ]
    Freedman, Harry A. / Feldman, Karen | Wiley | 2007³â 02¿ù
    62,230¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,120¿ø
    Black Tie Optional is a complete guide to planning and managing high--profile special events. This revised and expanded Second Edition shows how to select the best location and date for an event, how to reach and book celebrities, choose menus, create invitations, get publicity, and much more.
  • Celebrity Sells

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    Celebrity Sells [ Paperback ]
    Pringle, Hamish | Wiley | 2004³â 05¿ù
    65,060¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,260¿ø
    Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the ret...
  • Is It All about Image?: How PR Works in Architecture

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    Is It All about Image?: How PR Works in Architecture How Pr Works in Architecture [ Paperback ]
    Iloniemi, Laura | Academy Press | 2004³â 10¿ù
    99,010¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,960¿ø
    Publicity is essential for keeping any architectural practice afloat - whether ita s on a local or global level. Add to this the thornier problems of legal constraints regarding self--promotion and the varying publicity needs of large and small firms - and the problem of generating publicity is comp...
  • An Advertiser's Guide to Better Radio Advertising: Tune in to the Power of the Brand Conversation Medium

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    An Advertiser's Guide to Better Radio Advertising: Tune in to the Power of the Brand Conversation Medium Tune in to the Power of the Brand Conversation Medium [ Hardcover ]
    Ingram, Andrew / Barber, Mark | Wiley | 2005³â 06¿ù
    100,420¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,030¿ø
    There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as ...
  • Social Communication in Advertising

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    Social Communication in Advertising Persons, Products and Images of Well-Being
    Leiss, William (EDT) / Kline, Stephen / Jhally, Sut / Botterill, Jackie | Routledge | 2005³â 07¿ù
    68,520¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,430¿ø
  • A Handbook of Corporate Communication and Public Relations

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    Oliver, Sandra | Routledge | 2004³â 04¿ù
    252,560¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 12,630¿ø
    An in-depth analysis and synthesis of multidisciplinary and interdisciplinary approaches to corporate communication, this title gives clear indications of the pertinent best practice outcomes of theoretically based applications.
  • Bang!

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    Bang! Getting Your Message Heard in a Noisy World [ Paperback ]
    Kaplan, Linda Thaler | Random House Canada | 2005³â 01¿ù
    21,130¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,060¿ø
    The founders of an innovative advertising agency explain how to develop a marketing campaign that will capture customers' attention, introducing a series of "out-of-the-box" strategies for creating a successful message about one's products and services. Reprint. 12,500 first printing.
  • Advertising Campaign Strategy

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    Advertising Campaign Strategy A Guide To Marketing Communication Plans [ Paperback, 4th Edition ]
    Parente, Donald | Thomson South-Western | 2005³â 09¿ù
    429,950¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 21,500¿ø
    How do you orchestrate the next great advertising campaign? This book shows you step-by-step how to take a great idea through the complete advertising process.
  • Campaign Planner for Integrated Brand Communications

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    Sayre, Shay | Thomson Learning | 2004³â 10¿ù
    155,160¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,760¿ø
  • How to Advertise, Third Edition

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    How to Advertise, Third Edition [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Roman, Kenneth / Maas, Jane / Kenneth, Roman | St. Martins Press-3PL | 2005³â 02¿ù
    36,030¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,090¿ø
    Preface: Will There Still Be Advertising? Reflections on David Ogilvy: The Purpose of Advertising Pt. I What to Say - and Where to Say It 1 Advertising Is About Ideas 2 Brands and Strategies 3 Research 4 Campaigns 5 Media Strategies and Tactics 6 Target Marketing 7 Integrated Communications Pt. I...
  • French Management: Elitism in Action

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    French Management: Elitism in Action Elitism in Action [ POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Barsoux, Jean-Louis / Lawrence, Peter | Routledge | 2005³â 05¿ù
    163,780¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,920¿ø
    An account of management in the contemporary French business world. The formal nature of work relations and the rituals of French business life are analyzed and set against the role of senior executives, and the book looks at the corporate culture of four leading - but very different - companies.
  • Selling the Dream: Why Advertising Is Good Business

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    Selling the Dream: Why Advertising Is Good Business Why Advertising Is Good Business [ Hardcover ]
    Hood, John M. | Bloomsbury Publishing Plc | 2005³â 10¿ù
    147,480¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,380¿ø
    Tracing the history of advertising from Ancient Roman times, this book offers a colourful account of advertising in its cultural context. It addresses issues such as the promotion of harmful and "immoral" products, marketing to children, the role of advertising in service industries, and the impact ...
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