콘텐츠 바로가기
본문 바로가기

YES24 카테고리 리스트

YES24 유틸메뉴

Global YES24안내보기

Global YES24는?

K-POP/K-Drama 관련상품(음반,도서,DVD)을
영문/중문 으로 이용하실 수 있습니다.

Korean wave shopping mall, sell the
K-POP/K-Drama (CD,DVD,Blu-ray,Book) We aceept PayPal/UnionPay/Alipay
and support English/Chinese Language service

English

作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

中文

Exclusive ticket sales for domestic and international pop artists

Global yesticket
검색

어깨배너

2월 혜택 모음
슈퍼특가
1/6

빠른분야찾기

YES24 분야별코너

외국도서 카테고리리스트

광고 주간베스트이동

광고

주간베스트 | 새로 나온 책 | 회원리뷰
기본순 판매량순 신상품순 등록일순 최저가순 최고가순 상품명순
처음 251 252 253 끝
전체선택 카트에 넣기 바로구매 리스트에 넣기

  • Critical Studies in Media Commercialism

    수입
    Critical Studies in Media Commercialism [ Paperback, POD 주문제작도서 ]
    Andersen, Robin / Strate, Lance | OUP Oxford | 2000년 01월
    122,900원 (5% 할인) 포인트적립 3,690원
    This book brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on ...
    카트에 넣기 바로구매 리스트에 넣기

  • The Making of a Name: The Inside Story of the Brands We Buy

    수입
    The Making of a Name: The Inside Story of the Brands We Buy The Inside Story of the Brands We Buy [ Hardcover ]
    Rivkin, Steve / Sutherland, Fraser | Oxford University Press, USA | 2004년 08월
    68,290원 (10% 할인) 포인트적립 3,420원
    In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.
    카트에 넣기 바로구매 리스트에 넣기

  • The Discourse of Classified Advertising

    수입 Oxford Studies in Sociolinguistics
    The Discourse of Classified Advertising Exploring the Nature of Linguistic Simplicity [ Hardcover, POD 주문제작도서 ]
    Bruthiaux, Paul (Professor of English, Professor of English, American Language Institute, USC) | Oxford University Press Inc | 1996년 01월
    261,580원 (18% 할인) 포인트적립 13,080원
    Linguists who have studied simplified varieties of a given language, such as pidgins or the language of caregivers, have tended to explain similarities in their structure by arguing that they use the same mechanisms of simplification. Bruthiaux te...
    카트에 넣기 바로구매 리스트에 넣기

  • Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition

    수입
    Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition A History and Criticism of Presidential Campaign Advertising [ Paperback ]
    Jamieson, Kathleen Hall | Oxford University Press, USA | 1996년 01월
    41,890원 (10% 할인) 포인트적립 2,100원
    In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropri...
    카트에 넣기 바로구매 리스트에 넣기

  • Consuming Angels

    수입
    Consuming Angels Advertising and Victorian Women [ Hardcover, POD 주문제작도서 ]
    Loeb, Lori Anne (Assistant Professor, Department of History, Assistant Professor, Department of History, University of S | Oxford University Press Inc | 1994년 01월
    261,580원 (18% 할인) 포인트적립 13,080원
    Timid and retiring, the Victorian housewife was an "angel in the house", or so says the stereotype. But when this angel picked up a popular magazine she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adve...
    카트에 넣기 바로구매 리스트에 넣기

  • Dirty Politics: Deception, Distraction, and Democracy

    수입
    Dirty Politics: Deception, Distraction, and Democracy Deception, Distraction, and Democracy [ Paperback ]
    Jamieson, Kathleen Hall | Oxford University Press, USA | 1993년 10월
    51,210원 (10% 할인) 포인트적립 2,570원
    In recent years, Americans have become thoroughly disenchanted with political campaigns, especially with ads and speeches that bombard them with sensational images while avoiding significant issues. Now campaign analyst Kathleen Hall Jamieson prov...
    카트에 넣기 바로구매 리스트에 넣기

  • More Words That Sell

    수입
    More Words That Sell A Thesaurus to Help You Promote Your Products, Services, and Ideas [ Paperback ]
    Bayan, Richard | McGraw-Hill Companies | 2003년 07월
    35,350원 (18% 할인) 포인트적립 1,770원
    More than 3,500 words, phrases, and slogans guaranteed to hit your target with power and precision--every time!In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message--far too...
    카트에 넣기 바로구매 리스트에 넣기

  • And Now a Few Words from Me

    수입
    And Now a Few Words from Me Advertising's Leading Critic Lays Down the Law, Once and for All [ Paperback ]
    Garfield, Bob | McGraw-Hill Companies | 2003년 02월
    48,090원 (18% 할인) 포인트적립 2,410원
    Advertising's most influential critic discusses what is wrong with today's ads--and how to make it rightFor almost two decades, Bob Garfield's "Ad Review" column in "Advertising Age has been a weekly must-read in the marketing world. Garfield's...
    카트에 넣기 바로구매 리스트에 넣기

  • The One-Day Marketing Plan: Organizing and Completing a Plan That Works

    수입
    The One-Day Marketing Plan: Organizing and Completing a Plan That Works Organizing and Completing a Plan That Works [ Paperback ]
    Hiebing, Roman G., Jr. / Cooper, Scott W. | McGraw-Hill Companies | 2004년 05월
    41,010원 (18% 할인) 포인트적립 2,060원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    "The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective market...

    품절

    리스트에 넣기

  • Net Words: Creating High-Impact Online Copy

    수입
    Net Words: Creating High-Impact Online Copy [ Paperback ]
    Nick Usborne | McGraw-Hill Companies | 2001년 11월
    26,870원 (18% 할인) 포인트적립 1,350원
    Bells and whistles may grab a customer's attention, but words make the sale"The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'--an underhanded trick that business has often been guilty of. But rhetoric is ...
    카트에 넣기 바로구매 리스트에 넣기

  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

    수입
    The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Building Extraordinary Brands Through the Power of Archetypes [ Hardcover ]
    Mark, Margaret / Pearson, Carol | McGraw-Hill Education | 2001년 01월
    55,160원 (18% 할인) 포인트적립 2,760원
    A System of Meaning Management"The first-ever systematic approach to successful brand meaning"This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes," and shows how they can be em...
    카트에 넣기 바로구매 리스트에 넣기

  • Advocating Archives: An Introduction to Public Relations for Archivists

    수입
    Advocating Archives: An Introduction to Public Relations for Archivists An Introduction to Public Relations for Archivists [ Paperback, POD 주문제작도서 ]
    Finch, Elsie Freeman | Scarecrow Press | 2003년 03월
    127,820원 (5% 할인) 포인트적립 3,840원
    Readers will benefit from practical advice on how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and av...
    카트에 넣기 바로구매 리스트에 넣기

  • The Big Book of Design Ideas

    수입
    The Big Book of Design Ideas [ Paperback ]
    Carter, David E. (EDT) | Harper Design | 2003년 05월
    49,500원 (18% 할인) 포인트적립 2,480원
    This is a book that many have described as a must have for every designer's bookshelf. Finally available in paperback, this invaluable compendium offers more than 900 examples of graphic design projects of all kinds -- promotional materials, lett...
    카트에 넣기 바로구매 리스트에 넣기

  • The Fall of Advertising and the Rise of PR

    수입
    The Fall of Advertising and the Rise of PR [ Paperback, POD 주문제작도서 ]
    알 리스 저 | Harper Business | 2004년 05월
    24,550원 (5% 할인) 포인트적립 740원
    오늘날의 성공한 주요 브랜드를 보면, 브랜드가 광고(advertising)가 아니라 선전(publicity)에 의해 탄생되었다는 것을 알 수 있다. 스타벅스나 월마트 같은 브랜드도 사실 광고 없이 만들어진 것이다. 제목에서처럼 이 책은 광고의 하락과 PR의 중요성에 대해 얘기하고 있으며, 성공한 PR campaigns과 실패한 advertising...
    카트에 넣기 바로구매 리스트에 넣기

  • Handbook of Demographics for Marketing and Advertising

    수입
    Handbook of Demographics for Marketing and Advertising [ Hardcover, POD 주문제작도서 ]
    William Lazer | Lexington Books | 1994년 01월
    158,950원 (5% 할인) 포인트적립 4,770원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.

    품절

    리스트에 넣기

  • Managing Brand Equity: Capitalizing on the Value of a Brand Name

    수입
    Managing Brand Equity: Capitalizing on the Value of a Brand Name [ Hardcover ]
    Aaker, David A. | Free Press | 1991년 09월
    49,500원 (18% 할인) 포인트적립 2,480원
    이 책은 세계 최초로 브랜드 자산의 개념을 정립하고, 그것이 측정 가능하며 전략적 경영에 의해 발전할 수 있다는 사실을 처음으로 밝힌 데이비드 아커(David A. Aaker) 교수의 대작이다. 21세기는 이미지 전쟁 시대다. 한국 기업은 브랜드로 승부해야 한다. 이를 위해서는 마케팅의 보조 수단이 아닌 기업 경영의 핵심 부...
    카트에 넣기 바로구매 리스트에 넣기

  • Hey, Whipple, Squeeze This

    수입 Adweek Magazine Series
    Hey, Whipple, Squeeze This A Guide to Creating Great Ads [ Paperback, 2nd Edition ]
    Luke Sullivan | John Wiley & Sons | 2003년 04월
    25,380원 (18% 할인) 포인트적립 1,270원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Veteran copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part exposé , Hey Whipple, Squeeze This is both an insider’ s guide to writing grea...

    절판

    개정판 보기 리스트에 넣기

  • Sun Tzu Strategies for Selling: How to Use the Art of War to Build Lifelong Customer Relationships: How to Use the Art of War to Build Lifelong Custom

    Sun Tzu Strategies for Selling: How to Use the Art of War to Build Lifelong Customer Relationships: How to Use the Art of War to Build Lifelong Custom How to Use the Art of War to Build Lifelong Customer Relationships [ Paperback ]
    Michaelson, Gerald / Michaelson, Steven | McGraw-Hill Companies | 2003년 11월
    33,940원 (18% 할인) 포인트적립 1,700원
    Winning sales strategies from the greatest strategist of all timeIn "Sun Tzu Strategies for Selling, the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's c...
    카트에 넣기 바로구매 리스트에 넣기

  • Advertising Media A-To-Z

    Advertising Media A-To-Z [ Paperback ]
    Surmanek, Jim | McGraw-Hill Education | 2003년 10월
    28,000원 포인트적립 560원
    The advertising practitioner's one-stop resource to essential media terms, concepts, strategies, and more!"Advertising Media A-to-Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the res...
    카트에 넣기 바로구매 리스트에 넣기

  • All-American Ads 50s

    Icons
    All-American Ads 50s [ Paperback 영어, 독어, 불어, 스페인어, 일본어 text ]
    Jim Heimann | Taschen | 2002년 12월
    13,500원 (10% 할인) 포인트적립 410원
    TRAVEL BACK TO THE GOLDEN AGE OF MID-CENTURY ADVERTISING IN AMERICA Discover America through this incredible collection of ads from the 1940s and 50s. Packaged foods, cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, toothpaste; products and services the American consumer ...

    품절

    리스트에 넣기
SeachAPI:Y
기본순 판매량순 신상품순 등록일순 최저가순 최고가순 상품명순
처음 251 252 253 끝
전체선택 카트에 넣기 바로구매 리스트에 넣기



맨위로
가족회사 소개
예스이십사(주)
대표 : 김석환, 최세라 주소 : 서울시 영등포구 은행로 11, 5층~6층(여의도동,일신빌딩) 사업자등록번호 : 229-81-37000   통신판매업신고 : 제 2005-02682호 사업자 정보확인 이메일 : yes24help@yes24.com   호스팅 서비스사업자 : 예스이십사(주)

Copyright ⓒ YES24 Corp. All Rights Reserved.

YES24 수상내역 정보보호 관리체계 ISMS인증획득 개인정보보호 우수사이트
소비자피해보상보험 서울보증보험
고객님은 안전거래를 위해 현금 등으로 결제 시 저희 쇼핑몰에서 가입한 구매안전서비스를 이용하실 수 있습니다. 서비스가입사실 확인
EQUUS13