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  • Advertising and Race

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    Advertising and Race Global Phenomenon, Historical Challenges, and Visual Strategies [ Hardcover ]
    Fu, Linda C. L. | Peter Lang Publishing Inc | 2014년 09월
    331,290원 (10% 할인) 포인트적립 16,570원
    Advertising and Race is the first book devoted exclusively to the study of strategic deployments of racial tropes in advertising amid waves of historical challenges.
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  • Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

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    Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing [ Hardcover, POD 주문제작도서 ]
    Kumar, Anil / Dash, Manoj Kumar | Business Science Reference | 2015년 10월
    327,750원 (5% 할인) 포인트적립 9,840원
    Applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment. This research-focused publication features discussions on several key concepts useful for modern business professionals including decision-making models and fuzzy theory applie...
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  • Brand Management in Emerging Markets: Theories and Practices

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    Brand Management in Emerging Markets: Theories and Practices Theories and Practices [ Hardcover, POD 주문제작도서 ]
    Wang, Cheng Lu / He, Jiaxun | Business Science Reference | 2014년 06월
    327,750원 (5% 할인) 포인트적립 9,840원
    Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emergin...
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  • The Principles of Project Finance

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    The Principles of Project Finance [ Hardcover, POD 주문제작도서 ]
    Morrison, Rod | Routledge | 2012년 05월
    326,560원 (18% 할인) 포인트적립 16,330원
    Reviews the technique of project finance. This title explores, step-by-step, the key ingredients of the concept. It looks at how project finance is used in various sectors of the energy and infrastructure market.
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  • Effective Press Relations for the Built Environment

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    Effective Press Relations for the Built Environment A Practical Guide [ Hardcover ]
    Elias, Helen (Atelier Communications, UK) | Taylor & Francis Ltd | 2007년 03월
    326,560원 (18% 할인) 포인트적립 16,330원
    Explains to architects and other consultants on how to establish press plans for firms and for individual projects, and how to develop reputation by getting work published in the architectural, engineering and construction press. This book is useful for new starters, or firms that want to take a mor...
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  • Public Relations Theory II

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    Public Relations Theory II [ Hardcover, POD 주문제작도서 ]
    Botan, Carl H. / Hazleton, Vincent | Routledge | 2006년 01월
    326,560원 (18% 할인) 포인트적립 16,330원
    Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, the authors have developed this volume to open up the public relations field to a variety of theories.
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  • Strategic Planning for Public Relations

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    Strategic Planning for Public Relations [ Hardcover ]
    Smith, Ronald D. | Taylor & Francis Ltd | 2020년 11월
    326,020원 (10% 할인) 포인트적립 16,310원
    This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in pu...
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  • Performance Management in the 21st Century

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    Performance Management in the 21st Century Solutions for Business, Education, and Family [ Hardcover ]
    Jones, Norman | Taylor & Francis Ltd | 2018년 06월
    326,020원 (10% 할인) 포인트적립 16,310원
    Offering a research on leadership, management, motivation, and human development, this book reveals how organizations have suffered from the neglect of those skills. It explores how anyone in a supervisory capacity can help others become more highly motivated, more productive, and more successful in...
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  • Creative Leadership Mining the Gold in Your Work Force

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    Creative Leadership Mining the Gold in Your Work Force [ Hardcover ]
    Damiani, A. S. | CRC Press | 2018년 06월
    326,020원 (10% 할인) 포인트적립 16,310원
    Presents clear-cut directions for those who want to be more, do more, and have more. This title offers information that you can use in your personal, family, and business life.
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  • Intercultural Public Relations: Realities and Reflections in Practical Contexts

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    Intercultural Public Relations: Realities and Reflections in Practical Contexts Realities and Reflections in Practical Contexts [ Hardcover ]
    Ni, Lan / Wang Schlupp, Qi / Sha, Bey-Ling | Routledge | 2020년 12월
    326,020원 (10% 할인) 포인트적립 16,310원
    This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.
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  • AdValue

    수입
    AdValue [ Hardcover ]
    Butterfield, Leslie(EDT) | Taylor & Francis Ltd | 2017년 06월
    326,020원 (10% 할인) 포인트적립 16,310원
    Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approac...
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  • Customer-Centric Project Management

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    Customer-Centric Project Management [ Hardcover ]
    Peplow, Phil | Taylor & Francis Ltd | 2017년 06월
    326,020원 (10% 할인) 포인트적립 16,310원
    Explains what customer-centricity means in terms of how you work and its importance for project performance. This title uses tools and processes to guide customer-centric thinking to help you see the results of engagement and demonstrates how things can improve, even on difficult projects.
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  • Marketing Research with SAS Enterprise Guide

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    Marketing Research with SAS Enterprise Guide [ Hardcover ]
    Coussement, Kristof | Routledge | 2017년 06월
    326,020원 (10% 할인) 포인트적립 16,310원
    Based on a step-by-step approach and real managerial situations, this title guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business ...
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  • If It Wasn't for the People...This Job Would Be Fun: Coaching for Buy-In and Results

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    If It Wasn't for the People...This Job Would Be Fun: Coaching for Buy-In and Results Coaching for Buy-In and Results [ Hardcover ]
    Motsett, C. B. | CRC Press | 2017년 08월
    326,020원 (10% 할인) 포인트적립 16,310원
    Leading means getting the best results by not telling experts how to do jobs they already understand, but by making sure they know what is expected of them and then allowing them to perform. This title helps readers learn that leading doesn't mean doing the other person's job for them or watching ov...
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  • Trainer's Problem-Solving Manual for Kick Down the Door of Complacency

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    Trainer's Problem-Solving Manual for Kick Down the Door of Complacency Sieze the Power of Continuous Improvement [ Hardcover ]
    Harwood, Charles C. | Taylor & Francis Ltd | 2017년 08월
    326,020원 (10% 할인) 포인트적립 16,310원
    This text is a companion manual, presenting techniques to facilitate a continuous improvement effort designed to banish complacency from an organization.
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  • Strategic Communication: An Introduction

    수입
    Strategic Communication: An Introduction An Introduction [ Hardcover ]
    Falkheimer, Jesper / Heide, Mats | Routledge | 2018년 01월
    326,020원 (10% 할인) 포인트적립 16,310원
    Strategic Communication explains the core concepts of strategic communications with a balanced coverage of a variety of theories and methods, providing students with a broad and comprehensive understanding.
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  • The High Cost of Low Morale...and What to Do about It

    수입
    The High Cost of Low Morale...and What to Do about It And What to Do About It [ Hardcover ]
    Hacker, Carol | CRC Press | 2017년 12월
    326,020원 (10% 할인) 포인트적립 16,310원
    While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and important factors such as profits, efficiency, quality, and productivity. This title offers you practical methods for increasing moral...
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  • Skills of Encouragement

    수입
    Skills of Encouragement Bringing Out the Best in Yourself and Others [ Hardcover ]
    Dinkmeyer, Don, Sr. | Taylor & Francis Ltd | 2017년 12월
    326,020원 (10% 할인) 포인트적립 16,310원
    This text discusses encouragement skills to seek the best of an individual in different environments.
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  • Best Team Skills

    수입
    Best Team Skills Fifty Key Skills for Unlimited Team Achievement [ Hardcover ]
    Losoncy, Lewis | Taylor & Francis Ltd | 2017년 12월
    326,020원 (10% 할인) 포인트적립 16,310원
    Best Team Skills gives you the tools you need to achieve the highest performance through the most productive encouragement and motivational methods available. Dr. Losoncy identifies the 50 skills that will most encourage your team members. Using 100 encouragement opportunity exercises, he works as y...
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  • Managing Corporate Reputation and Risk

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    Managing Corporate Reputation and Risk [ Hardcover ]
    Neef, Dale | Taylor & Francis Ltd | 2017년 08월
    326,020원 (10% 할인) 포인트적립 16,310원
    Explains how knowledge management and corporate integrity intersect. This book shows executives how to develop a strategic approach to corporate integrity in the post-Enron age. It explains how a company can re-engineer knowledge management systems to build and maintain an effective corporate integr...
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