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  • 100 Ideas That Changed Advertising

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    »çÀÌ¸Õ º¤½º³Ê Àú | Laurence King | 2015³â 01¿ù
    42,360¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,120¿ø
    ±¤°íÀÇ ¿ª»ç, È帧, ¹Ì·¡¸¦ ²ç¶Õ´Â ÅëÂû°ú Çý¾ÈÀ» ¸¸³ª´Ù!¡¶±¤°í¸¦ µÚ¹Ù²Û ¾ÆÀ̵ð¾î 100¡·Àº ¿µ±¹ÀÇ ¿¹¼ú Àü¹® ÃâÆÇ»ç ·Î·±½º Å·(Laurence King)ÀÇ ÀÏ°ö ¹ø° ½Ã¸®Áî µµ¼­·Î ÆмÇ, °ÇÃà, ±×·¡ÇȵðÀÚÀÎ, ¿¹¼ú, »çÁø, ¿µÈ­¿¡ ÀÌ¾î ±¤°íÀÇ ÇÙ½É °³³äÀ» ´ã¾Ò´Ù. ¡®¼¼»óÀ» ¹Ù²Û »õ·Î¿î »ý°¢¡¯À̶ó´Â ÁÖÁ¦·Î ÆîÃÄÁö´Â ¡º¾ÆÀ̵ð¾î ...
  • 100 Ideas That Changed Advertising

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    »çÀÌ¸Õ º¤½º³Ê Àú | Laurence King | 2015³â 01¿ù
    43,140¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and th...
  • New Signage Design

    New Signage Design [ hardcover ]
    SANDU | 2015³â 01¿ù
    68,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,360¿ø
    °ø°øÀå¼ÒÀÇ È®»êÀ¸·Î »ç¶÷°ú °ø°£ÀÇ ¼ÒÅëÀÌ ¸¹¾ÆÁö¸é¼­ ±× ¼ÒÅëÀÇ °áÁ¤Àû ¿ä¼ÒÀÎ »çÀÎ µðÀÚÀÎÀÇ Á߿伺 ¶ÇÇÑ Ä¿Á³½À´Ï´Ù.ÀÌ ¼­ÀûÀº Àü ¼¼°è °¢ÁöÀÇ Çб³, È£ÅÚ, ¼îÇμ¾ÅÍ, µµ¼­°ü µî °ø°øÀå¼Ò¿Í »çÀÎ µðÀÚÀÎÀÇ ´Ù¾çÇÑ »ç·Ê¸¦ ÀÚ¼¼ÇÏ°Ô ´Ù·ç±â ¶§¹®¿¡ ´ç½ÅÀÇ °¨°¢À» Ç¥ÇöÇÒ ¶§ Å« µµ¿òÀ» ÁÙ °ÍÀÔ´Ï´Ù.

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  • Pioneer of the Modern Logo: Wilhelm Deffke 1887-1950

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    Pioneer of the Modern Logo: Wilhelm Deffke 1887-1950 Pioneer of the Modern Logo [ Hardcover ]
    Brohan Design Foundation(EDT) | Scheidegger und Spiess AG, Verlag | 2014³â 11¿ù
    131,950¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,600¿ø
    A comprehensive monograph on the work of the German graphic design pioneer Wilhelm Deffke.
  • de Chirico

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    de Chirico 100 Years of Apparel Ads [ Hardcover ]
    Heimann, Jim (EDT) / Nieder, Alison a | Taschen America Llc | 2014³â 10¿ù
    34,600¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ

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  • 100 Years of Swiss Graphic Design

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    Christian Brandle,Karin Gimmi,Barbara Junod | Lars Muller Publishers | 2014³â 10¿ù
    79,790¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,990¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book, design...

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  • Remember Those Great Volkswagen Ads?

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    Marcantonio, Alfredo / Abbott, David / O'Driscoll, John | Merrell | 2014³â 10¿ù
    140,560¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    The only comprehensive review of the revolutionary Volkswagen advertising campaign of the 1960s and 70s, which is universally acknowledged to be the greatest and most influential ever created. This much enlarged and updated edition is illustrated with over 450 reproductions of advertisements, plus a...
  • 100 Ways to Create a Great Ad

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    Collins, Tim | Laurence King | 2014³â 08¿ù
    75,680¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.The process of creating an ad can be ...
  • Magma Sketchbook: Idea Generation

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    Laurence King Publishing Ltd (COR) | Laurence King | 2014³â 08¿ù
    26,570¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,330¿ø
    This Idea Generation sketchbook includes 136 blank pages with idea prompts for creative thinking, plus 16 pages of exercises and useful information on how to get from a problem to a solution, the four stages of the creative process, mind mapping and free association, reframing your proposition and u...
  • Car Posters

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    Car Posters [ Hardcover ]
    Lopez, Emmanuel | ACC Distribution | 2014³â 04¿ù
    44,800¿ø (20% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    The artworks in this book show the history of the car from its creation up until the start of the 1970s. The posters have been chosen for their importance, rarity, beauty and innovation, as well as for what they represent in terms of significant historical, technical and artistic stages of the motor...

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  • Vintage Advertising Art & Design

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    Dover, Dover | Dover Publications Inc. | 2014³â 04¿ù
    28,210¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,420¿ø
  • The Graphic Designer's Guide to Clients

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    Shapiro, Ellen M. | Allworth | 2014³â 04¿ù
    28,210¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,420¿ø
  • Creative Advertising: An Introduction

    Creative Advertising: An Introduction An Introduction [ Paperback ]
    Sorrentino, Miriam | Laurence King | 2014³â 03¿ù
    49,500¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,480¿ø
    Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice.The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and ...
  • International Yearbook Communication Design 2013/2014

    International Yearbook Communication Design 2013/2014 With DVD [ Paperback, µ¶ÀÏÆÇ ]
    Peter Zec (EDT) | Red Dot Edition | 2014³â 03¿ù
    160,000¿ø Æ÷ÀÎÆ®Àû¸³ 3,200¿ø
    It is a unique contemporary document of creative work in the entire communication design industry: The best and latest of the world¡¯s ever-increasing array of innovations in communication design are presented in this two-volume design book. Volume 1 features works from the field of corporate design...
  • The One Show, Volume 35

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    The One Show, Volume 35 [ Hardcover ]
    The One Club | Rockport Publishers | 2014³â 01¿ù
    79,470¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,980¿ø
    Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a person's life. The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising ann...

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  • Strategic Thinking for Advertising Creatives

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    Kavounas Taylor, Alice | Laurence King | 2013³â 10¿ù
    49,500¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,480¿ø
    Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.Structured according to the 11 essential elements of a classic advertising brief, it offe...
  • 1st Copy Book for Advertising Copywriters and "Creative Writers"

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    Sarpong Bfa, Kwasi Appiah / Nkrumah Bfa, Maxwell Ofori | Createspace Independent Publishing Platform | 2013³â 10¿ù
    12,720¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 640¿ø
  • Dynamic Identities: How to Create a Living Brand

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    Dynamic Identities: How to Create a Living Brand How to create a living brand [ Paperback ]
    Irene Nes | BIS Publishers | 2013³â 10¿ù
    63,640¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,190¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by the designer. These open identities generate new versions of...

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  • Promotion Design

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    Promotion Design [ Hardcover ]
    SendPoints | Sendpoints | 2013³â 09¿ù
    56,580¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,830¿ø
  • Holiday Design - The Festive & the Joyful

    Shijian Lin / SendPoints (EDT) | Sendpoints Books | 2013³â 08¿ù
    47,600¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,380¿ø
    With a focus on graphic design, Holiday Design¡ªThe Festive & The Joyful stands out among all others in its gorgeous radiance. ¡°Each celebration brings with it a period of change. It marks the end of a stage and the beginning of a new one in every person¡¯s life.¡± The editor aims to display brilli...

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