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  • Project Management : The Managerial Process, 7/E

    Project Management : The Managerial Process, 7/E [ Paperback, 7th International Edition ]
    Erik W. Larson,Clifford F. Gray | McGraw-Hill College | 2017³â 02¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    As the market-leading textbook on the subject, Project Management: The Managerial Process is distinguished by its balanced treatment of both the technical and behavioral issues in project management as well as by its coverage of a broad range of industries to which project management principles can ...
  • Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition

    Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition Concepts and Cases [ Paperback, 6th Global Edition ]
    Hesterly, William | Pearson Education Limited | 2018³â 07¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    For courses in strategy and strategic management.Core strategic management concepts without the excessStrategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business...

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  • Technology Ventures, 5/E

    Technology Ventures, 5/E From Idea to Enterprise [ 5th Edition, International Edition ]
    Thomas H. Byers,Richard C. Dorf,Andrew J. Nelson | McGraw Hill Book Company Windcrest/McGraw-Hil | 2018³â 10¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø

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  • Case Studies in Finance, 8/E

    Case Studies in Finance, 8/E Managing for Corporate Value Creation [ 8th Edition, International Student Edition ]
    Robert F. Bruner,Kenneth M. Eades,Michael J. Schill | McGraw-Hill Education | 2018³â 08¿ù
    48,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    Case Studies in Finance links managerial decisions to capital markets and the expectations of investors. At the core of almost all of the cases is a valuation task that requires students to look to financial markets for guidance in resolving the case problem. The focus on value helps managers unders...
  • Financial Institutions Management, 9/E

    Financial Institutions Management, 9/E A Risk Management Approach [ Paperback, 9th Edition ]
    Saunders | McGraw-Hill Education | 2017³â 08¿ù
    44,000¿ø Æ÷ÀÎÆ®Àû¸³ 880¿ø
    Saunders and Cornett's Financial Institutions Management: A Risk Management Approach provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets thr...
  • International Financial Management, 8/E

    International Financial Management, 8/E [ Paperback, 8th Edition ]
    Eun | McGraw-Hill Education | 2017³â 08¿ù
    44,000¿ø Æ÷ÀÎÆ®Àû¸³ 880¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    International Financial Management provides students with a foundation for analysis that will serve them well in their careers ahead. The decision-making process is presented through the text with the goal of teaching students how to make informed managerial decisions in an evolving global financial...

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  • Contemporary Management, 10/E

    Contemporary Management, 10/E [ Paperback, 10th Edition ]
    Jones | McGraw-Hill Education | 2017³â 08¿ù
    43,000¿ø Æ÷ÀÎÆ®Àû¸³ 860¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    The 10th edition of Contemporary Management by Jones/George continues to provide students the most current and up-to-date account of the changes taking place in the world of business management.In this revision, the focus is on making Principles of Management relevant and interesting to today's stud...

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  • Retailing Management, 10/E

    Retailing Management, 10/E [ Paperback, 10th Edition ]
    Michael Levy,Barton Weitz,Dhruv Grewal | McGraw-Hill Education | 2018³â 02¿ù
    50,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,000¿ø
    Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandis...
  • Operation Management, 13/E

    Operation Management, 13/E [ Paperback, 13th Edition ]
    Stevensons | McGraw-Hill Education | 2018³â 01¿ù
    44,000¿ø Æ÷ÀÎÆ®Àû¸³ 880¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Preface 1 Introduction to Operations Management 2 Competitiveness, Strategy, and Productivity 3 Forecasting 4 Product and Service Design ¡¡SUPPLEMEMT TO CHAPTER 4: Reliability 5 Strategic Capacity Planning for Products and Services ¡¡SUPPLEMEMT TO CHAPTER 5: Decision Theory 6 Process Selection and F...

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  • Business Analytics, 2/e (GE)

    Business Analytics, 2/e (GE) [ Paperback, 2nd Edition ]
    James R. Evans | Pearson Professional | 2016³â 04¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    For undergraduate or graduate business students.A balanced and holistic approach to business analyticsBusiness Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today¡¯s organiza...
  • Market Design: Auctions and Matching

    Market Design: Auctions and Matching Auctions and Matching [ Hardcover ]
    Haeringer, Guillaume | MIT Press | 2018³â 04¿ù
    57,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,140¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    A broad overview of market mechanisms, with an emphasis on the interplay between theory and real-life applications; examples range from eBay auctions to school choice.This book offers an introduction to market design, providing students with a broad overview of issues related to the design and analy...

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  • Marketing: Real People, Real Choices, 9/E

    Marketing: Real People, Real Choices, 9/E [ Paperback, 9th Edition, Global Edition ]
    Michael R. Solomon,Greg W. Marshall,Elnora W. Stuart | Pearson Higher Education | 2018³â 01¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ

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  • International Business, 16/E

    International Business, 16/E [ Paperback, 16th Edition, Global Edition ]
    John Daniels,Lee Radebaugh,Daniel Sullivan | Pearson Higher Education | 2017³â 11¿ù
    48,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    International business through theory and practiceBalancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors¡¯ descriptions and ideas of international business are enhanced with contempor...

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  • Operations Strategy, 5/E

    Operations Strategy, 5/E [ Paperback, 5th Edition ]
    Nigel Slack,Mike Lewis | Pearson Education | 2017³â 03¿ù
    48,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    Now in its fifth edition, this clear, well-structured and interesting text offers insight into the more advanced topic of Operations Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding of Operations Strateg...
  • Marketing, 2/E

    Marketing, 2/E because everyone is a marketer [ Paperback, 2nd Edition, International Student Edition ]
    Shane Hunt,John E. Mello,George Deitz | McGraw-Hill Education | 2017³â 06¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø
    Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know ¡°Why does this course matter to me?¡± but also because everyone is a marketer.Student engagement and relevance are emphasized throughout the second edition of Hu...
  • Information Technology In Hospitality

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    Lee Yaan su | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Information technology (IT) has had profound impacts on both the capabilities of organizations in the hospitality industry and on how consumers select their hospitality services. By applying appropriate IT solutions, service providers are able to go beyond the practices they pursued in prior years, ...

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  • Hotel Administration

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    Hotel Administration [ Hardcover, POD ]
    Larry Wodak | 3G E-Learning | 2017³â 01¿ù
    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    A hotel is an establishment that provides lodging paid on a short-term basis. Facilities provided may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a fridge and other kitchen facilities, upholstered chairs, a flatscreen television a...

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  • Restaurant Planning And Design

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    Restaurant Planning And Design [ Hardcover, POD ]
    Jack Lawson | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    " A restaurant is a living, breathing space with a distinct personality, concept, and cuisine philosophy. There are countless factors involved in successful design--a great architect, interior designer, and space--the most important is an understanding of the restaurant¡¯s vision. The methodologies ...

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  • Hotel Design, Planning And Development

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    H Baker | 3G E-Learning | 2017³â 01¿ù
    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Hotel design involves the planning, drafting, design and development of hotels. The concept of hotel design is rooted in traditions of hospitality to travelers dating back to ancient times, and the development of many diverse types of hotels has occurred in many cultures. Hotel Design, Planning, an...

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  • Entrepreneurship Management In Hospitality Industry

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    Piter Arnold | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    The hospitality industry has undergone unrestrained changes in the last several years. Competitive pressures, shifting consumer preferences and consumption patterns, technological advances, consolidation, price discounting, and new distribution channels are but a few of the changes in the business l...

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