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  • Hotel Economics & Statistics

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    Hotel Economics & Statistics [ Hardcover, POD ]
    Larry Kerr | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "This book provides an understanding of how to apply the methodology of statistics to real world situations in hotel industry. Economics is the study of the production and consumption of goods and the transfer of wealth to produce and obtain those goods. Economics explains how people interact within...

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  • Financial Management In Hotels

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    Financial Management In Hotels [ Hardcover, POD ]
    M. Scott Millar | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Sound financial management is at the core of any successful business. Of course, having a product or service in high demand, priced attractively for the target market, and delivered in an efficient, customer centric manner doesn't hurt either. But, even with all of the right market demographics, the...

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  • Allied Hospitality Management

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    Allied Hospitality Management [ Hardcover, POD ]
    Henry Ibsan | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Hospitality refers to the relationship between a guest and a host, wherein the host receives the guest with goodwill, including the reception and entertainment of guests, visitors, or strangers. This book develops a critical view of the management theory and the traditional theories, looking at how...

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  • Dynamic Customer Strategy

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    Dynamic Customer Strategy [ Hardcover, POD ]
    Mohammed T. Nuseir, Hilda Madanat | 3G E-Learning | 2017³â 01¿ù
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    192,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "A customer strategy is one that always puts the customer rst, when creating procedures, conducting daily operations and training new employees. At its simplest terms, customer strategy involves a plan to acquire and retain customers. A customer strategy is essential if a business wants to gain a co...

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  • Handbook Of Market Intelligence

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    Handbook Of Market Intelligence [ Hardcover, POD ]
    Gernot Hinterleitner,?Ulrike Leopold-Wildburger | 3G E-Learning | 2017³â 01¿ù
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    Market intelligence is the information relevant to a company¡¯s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining strategy in areas such as market opportunity, market penetration strategy, and market development.

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  • Information Technology In Business

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    Carlos Juiz, Carlos Guerrero et al. | 3G E-Learning | 2017³â 01¿ù
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    Computers and information systems are essential parts of every business today. Information technology is a modern phenomenon that has dramatically changed the daily lives of individuals and businesses throughout the world. The text Information Technology in Business introduces the nature and the imp...

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  • Consumer Behavior

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    Consumer Behavior [ Hardcover, POD ]
    AI Wang | 3G E-Learning | 2017³â 01¿ù
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    Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. The text Consumer Behavior helps...

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  • Strategic Management

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    Strategic Management [ Hardcover, POD ]
    Milly Perry | 3G E-Learning | 2017³â 01¿ù
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    Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company¡¯s top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes. The text S...

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  • Business Environment

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    Business Environment [ Hardcover, POD ]
    Sergio A. David, Clivaldo Oliveira et al. | 3G E-Learning | 2017³â 01¿ù
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    "Business environment is the sum total of all external and internal factors that in uence a business. It introduces and analyses the business environment model, to understand how it can determine business strategy. The text Business Environment presents the concept of business environment, its natur...

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  • Entrepreneurship Education And Training

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    JIE Yang | 3G E-Learning | 2017³â 01¿ù
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    192,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Entrepreneurship refers to an individual¡¯s ability to turn ideas into action. The text Entrepreneurship Education and Training includes creativity, sense of initiative, innovation and risk-taking, as well as the ability to plan and manage projects in order to achieve objectives. The entrepreneurshi...

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  • Consumer Behaviour And Promotion Management

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    Robert Cartland | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Promotion refers to raising cus...

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  • Sales, Channel And Logistics Manager

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    L. Donald | 3G E-Learning | 2017³â 01¿ù
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    "A sale is the exchange of a commodity or money as the price of a good or a service. Sales manager is someone who is responsible for leading and guiding a team of sales people in an organization. Logistics is generally the detailed organization and implementation of a complex operation. Logistics an...

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  • Financial Administration And Management

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    Sarah Phillips | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Financial administration refers to that set of activities which are related to making available money to the various branches of an office, or an organization to enable it to carrying out its objectives. It is a vital part of business because it is concerned with an organization¡¯s resources.

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  • Hotel Management And Operations

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    Hotel Management And Operations [ Hardcover, POD ]
    Jennifer Raga | 3G E-Learning | 2017³â 01¿ù
    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Hotel operations managers oversee the entire operations of a lodging establishment. Operations include human resources, housekeeping, security, public relations, food service, sales and finances. It is the hotel operations manager¡¯s job to deal effectively with customers, bosses and staff workers w...

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  • Key Concepts In Hospitality Management

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    Jennifer Raga | 3G E-Learning | 2017³â 01¿ù
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    Hospitality management includes many different businesses, including hotels, restaurants, casinos, resorts, tour agencies and airlines. Hospitality management means ¡®managing¡¯ an event, or when referring to managing a hotel, it would mean managing all the different departments and members of staff...

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  • Sustainable  Tourism Development

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    Sustainable Tourism Development [ Hardcover, POD ]
    Jennifer Raga | 3G E-Learning | 2017³â 01¿ù
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    Sustainable tourism development guidelines and management practices are applicable to all forms of tourism in all types of destinations, including mass tourism and the various niche tourism segments. Sustainability principles refer to the environmental, economic, and socio- cultural aspects of touri...

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  • Contemporary Approaches Of International Tourism

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    Jennifer Raga | 3G E-Learning | 2017³â 01¿ù
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    174,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Tourism and Hospitality are diverse, exciting and dynamic industries. Tourism is one of the largest and fastest-growing industries in the world. Mass flows of tourists and rapid expansion means the industry is facing many challenges, notably in how global tourism activity can sustain such growth in ...

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  • Travel Services : Intermediate (Book with DVD)  (Workbook Included)

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    3G E-Learning | 2017³â 01¿ù
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    120,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    -Learn to manage the travelers request for pre to post trips, issues necessary travel documents and arranges reservations for travel related services. -Deals with emergency situations and maintaining safe personal presentation standards. -Enhance the knowledge, skills and attitudes of an individual ...

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  • Trainers Methodology: Intermediate (Book with DVD)  (Workbook Included)

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    3G E-Learning | 2017³â 01¿ù
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    120,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    - Enhance the knowledge, skills, positive attitude and work values in the technical -vocational education and training (TVET) sector. - Develop training program designs, curricula, learning materials for both traditional and E-learning programs, and more. - Understand to apply math and science princ...

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  • Trainers Methodology: Beginner (Book with DVD)  (Workbook Included)

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    3G E-Learning | 2017³â 01¿ù
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    - Highlights basic to core units of competency required for trainers methodology. - Encompasses knowledge required for a technical- vocational trainer to perform the tasks in the areas of instructional delivery, facilitation, etc. - Enhance the knowledge, skills, positive attitude and work values of...

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