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  • Strategic Corporate Social Responsibility, 6/E - International Student Edition

    Strategic Corporate Social Responsibility, 6/E - International Student Edition Sustainable Value Creation [ Paperback, 6th Edition ]
    David Chandler | Sage Publications, Inc | 2023년 01월
    65,000원 포인트적립 1,300원
    Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a cor...
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  • Online Marketing

    Online Marketing A Customer-Led Approach
    Esen, Rita (Dr Rita Esen Cyber Law Consultant and Visiting Lecturer at Durham University.) | Oxford University Press | 2007년 01월
    66,000원 포인트적립 1,320원
    Richard Gay is a lecturer in Direct Marketing at Newcastle Business School, Northumbria University. Alan Charlesworth is a senior lecturer in marketing and e-marketing at the University of Sunderland Dr Rita Esen is a Cyber Law Consultant and Visiting Lecturer at Durham University.

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  • Hospitality Marketing: Principles and Practices, 4/E

    수입
    Hospitality Marketing: Principles and Practices, 4/E [ Paperback, 4th Edition ]
    Dogan Gursoy, Francis Buttle, David Bowie | Routledge | 2022년 08월
    66,670원 (10% 할인) 포인트적립 3,340원
    Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real...
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  • Pricing Strategies: Harvesting Product Value

    Pricing Strategies: Harvesting Product Value Harvesting Product Value [ Paperback, 2nd Edition ]
    Schindler, Robert M. | Sage Publications Ltd | 2023년 02월
    69,000원 포인트적립 1,380원
    Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices. The pricing procedures described are grounded in basic research and are generally applicable over products, situations, and times. The result is that students gain a deeper, ...
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  • Marketing in Travel and Tourism

    수입
    Marketing in Travel and Tourism Participants, Policy and Providers [ Paperback, 4th Edition ]
    Middleton, Victor / Fyall, Alan / Morgan, Mike | Routledge | 2009년 05월
    75,210원 (10% 할인) 포인트적립 3,770원
    Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications cur...
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  • Marketing Logistics

    Marketing Logistics [ Paperback, POD 주문제작도서 ]
    Christopher, Martin / Peck, Helen | Routledge | 2003년 06월
    77,540원 (18% 할인) 포인트적립 3,880원
    This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which compet...
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  • The Strategy and Tactics of Pricing

    The Strategy and Tactics of Pricing A Guide to Profitable Decision Making [ Hardcover, 3rd Edition ]
    Thomas T. Nagle, Reed K. Holden | Prentice Hall | 2002년 01월
    78,000원 포인트적립 3,900원
    개정판이 출간되었습니다.
    "The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden--these guys know their stuff and it works!" -- Guy Kawasaki, CEO, "Garage Technology Ventures" "For more than a decade, this book ha...

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  • Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age

    Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age [ Hardcover, 8th Edition ]
    Stone, Bob / Jacobs, Ron | McGraw-Hill Companies | 2007년 11월
    84,000원 포인트적립 1,680원
    Helps marketers understand and implement complex direct marketing tools and techniques.
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  • The Future of Competition

    수입
    The Future of Competition Co-Creating Unique Value With Customers [ Hardcover ]
    Ramaswamy, Venkat | Harvard Business Review Press | 2004년 02월
    87,890원 포인트적립 0원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    현대인들은 예전보다 더 많은 상품을 선택할 수 있지만, 이에 반대로 만족도는 점점 낮아지고 있다. 기업 역시 끊임없이 변화와 혁신을 거듭하고 있지만 수익율을 높이지 못하고, 고객을 만족시키지 못하고 있다. 이렇게 명백한 패러독스 안에서 경영자들은 가치 창조를 위한 획기적인 대안을 원하고 있다. 기업과 소비자가...

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  • Ahead of the Curve

    수입
    Ahead of the Curve A Commonsense Guide to Forecasting Business And Market Cycle [ Hardcover ]
    Ellis, Joseph H. | Harvard Business School Press | 2005년 09월
    88,000원 포인트적립 0원
    지난 수십 년 동안 경기는 상승과 정체, 하강을 되풀이해왔다. 그리고 주식시장은 경기주기에서 일어나는 다른 사건들과 밀접한 상관관계를 이루며 움직였다. 이러한 경기의 흐름을 미리 제대로 예측한 사업가와 투자자는 비즈니스와 투자에서 성공을 거두었으며, 경기의 흐름을 잘못 예측하거나 뒤늦게 경기를 따라 움직인...
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  • Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability

    수입
    Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability The Path to Campaign, Customer, and Corporate Profitability [ Hardcover ]
    Lenskold, James | McGraw-Hill Companies | 2003년 07월
    90,040원 (10% 할인) 포인트적립 4,510원
    "This book is an indispensable, step-by-step guide to calculating what works and what doesn't in the notoriously difficult to measure areas of marketing and public relations. When a CEO wants to know what he or she got for their investment in mark...
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  • Basic Marketing Research

    Basic Marketing Research Customer Insights and Managerial Action [ Hardcover, 8 HAR/PSC ]
    Brown, Tom J. / Suter, Tracy A. / Churchill, Gilbert A., Jr. | Cengage Learning | 2013년 11월
    99,000원 포인트적립 1,980원
    Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that tim...
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  • Probabilistic Methods for Financial and Marketing Informatics

    Probabilistic Methods for Financial and Marketing Informatics [ Hardcover, POD 주문제작도서 ]
    Neapolitan, Richard E. / Jiang, Xia | Morgan Kaufmann Publishers | 2007년 03월
    99,190원 (18% 할인) 포인트적립 4,960원
    Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans* Unique coverage of probabilistic reasoning topics applied to business pro...
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  • Was macht attraktiv?

    수입
    Was macht attraktiv? [ Paperback, POD 주문제작도서 ]
    Allmaier, Peter | AV Akademikerverlag | 2014년 07월
    106,510원 (5% 할인) 포인트적립 3,200원
    Trotz des scheinbar guten Ansehens der Katholischen Jugend bleibt die Rekrutierung von hauptamtlichen Jugendleiterinnen und -leitern ungewohnlich schwer. Fur eine offene Stelle als Jugendleiterin oder als Jugendleiter gibt es nur wenig geeignete Bewerbungen. Vor allem die entsprechend qualifizierten...
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  • Trading Stategies for Capital Markets

    Trading Stategies for Capital Markets [ Hardcover ]
    Joseph F. Benning | McGraw-Hill | 2007년 08월
    112,000원 포인트적립 2,240원
    Explains how capital markets work in reality, what the drivers are, and how to devise and implement favorable trading strategies. This title offers perspective on various key topics, from risk management to trading psychology to globalization of the bond market.
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  • Doing Business in Emerging Markets

    수입
    Doing Business in Emerging Markets [ Paperback, POD 주문제작도서 ]
    S. Tamer Cavusgil, Pervez N. Ghauri, Ayse A. Akcal | Sage Publications (CA) | 2012년 11월
    122,900원 (5% 할인) 포인트적립 3,690원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from acro...

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  • Excel 2019 for Advertising Statistics: A Guide to Solving Practical Problems

    수입
    Excel 2019 for Advertising Statistics: A Guide to Solving Practical Problems [ Paperback ]
    Quirk, Thomas J. / Rhiney, Eric | Springer | 2020년 03월
    124,180원 (10% 할인) 포인트적립 6,210원
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  • Strategic Brand Management, 4/E (IE)

    수입
    Strategic Brand Management, 4/E (IE) [ Paperback, 4th International Edition ]
    Kevin Keller | Pearson Group | 2012년 10월
    126,690원 (10% 할인) 포인트적립 6,340원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    For students, managers and senior executives studying Brand Management.Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable e...

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  • Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing

    Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing Implications for Business-to-consumer Marketing [ Hardcover ]
    Tesar, George / Bodin, Jan | World Scientific Publishing Company | 2012년 06월
    128,000원 포인트적립 2,560원
    This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing a...

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  • Ghanaian Pineapple Supply Chain Agility

    Ghanaian Pineapple Supply Chain Agility [ Paperback, POD 주문제작도서 ]
    De Aguiar, Lu?'s / Eshun Yawson, David / De Aguiar, Luis | LAP Lambert Academic Publishing | 2011년 05월
    144,210원 (5% 할인) 포인트적립 4,330원
    This book is about an analysis of agility in the Ghanaian pineapple supply chain for export. It deals with issues on how managers in the supply chain might cope with changes which are unpredictable or uncertain against the performance of its main competitors in the UK. Using a scale proposed by van ...
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