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  • Service Marketing, 7/E

    Service Marketing, 7/E Integrating Customer Focus Across the Firm [ Paperback, 7th Edition, International Student Edition ]
    Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremier | McGraw-Hill Education | 2017년 04월
    10,000원 포인트적립 200원
    Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
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  • Essentials of Services Marketing, 1/E

    Essentials of Services Marketing, 1/E [ Paperback, 1st International Edition ]
    Christopher H. Lovelock, Jochen Wirtz, Patricia Chew | Pearson Education | 2008년 10월
    구매혜택
    교재 균일가 도서
    10,000원 (74% 할인) 포인트적립 500원
    Essentials of Services Marketing(ESM1), 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text’s presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that ...

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  • Principles of Marketing, 1/E

    Principles of Marketing, 1/E A Global Perspective [ Paperback, 1st International Edition ]
    Philip Kotler, Gary Armstrong, Chin Tiong Tan | Pearson Education | 2008년 10월
    구매혜택
    교재 균일가 도서
    10,000원 (74% 할인) 포인트적립 500원
    개정판이 출간되었습니다.
    Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts?whether international or from within Asia?that are pre...

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  • DigiMarketing

    DigiMarketing The Essential Guide to New Media and Digital Marketing
    Ian Fenwick, Kent Wertime | John Wiley & Sons | 2007년 12월
    10,000원 포인트적립 200원
    “We are all DigiMarketers now" - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. ?Miles Young, Chairman, Ogilvy &...
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  • Fundamentals of Futures and Option Markets, 6/E (IE)

    Fundamentals of Futures and Option Markets, 6/E (IE) [ 6th Edition ]
    John C. Hull | Prentice Hall | 2007년 08월
    구매혜택
    교재 균일가 도서
    10,000원 (60% 할인) 포인트적립 500원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    For students of Business, Economics or Math From an author with a large amount of "real-world" experience, this is a reader-friendly book with lots of numerical examples and accounts of real-life situations....

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  • Markets, Games, & Strategic Behavior (IE)

    Markets, Games, & Strategic Behavior (IE)
    Charles A. Holt | Addison Press | 2007년 07월
    구매혜택
    교재 균일가 도서
    10,000원 (71% 할인) 포인트적립 500원
    Students become fluent in economics when they can apply the concepts in a real, decision-making and strategic environment. For this reason, an increasing number of professors are incorporating experiments into their undergraduate courses. In his new text, Charles Holt begins each chapter with a lead...

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  • Strategic Marketing Problems : Cases and Comments, 11/E (IE)

    Strategic Marketing Problems : Cases and Comments, 11/E (IE) [ Paperback, 11th Edition ]
    Roger A. Kerin, Robert A. Peterson | Pearson Education | 2007년 07월
    구매혜택
    교재 균일가 도서
    10,000원 (74% 할인) 포인트적립 500원
    For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. The premier marketing strategy and management casebook in the world.

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  • Marketing Plans : How to Prepare Them, How to Use Them, 6/E

    Marketing Plans : How to Prepare Them, How to Use Them, 6/E [ Paperback, 6th Edition ]
    Malcolm McDonald | Butterworth-Heinemann | 2007년 03월
    구매혜택
    교재 균일가 도서
    10,000원 (74% 할인) 포인트적립 500원
    In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial ass...

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  • The 86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years

    The 86 Percent Solution : How to Succeed in the Biggest Market Opportunity of the Next 50 Years [ Hardcover ]
    Vijay Mahajan, Kamini Banga, Robert Gunther | Wharton School Publishing | 2005년 09월
    구매혜택
    교재 균일가 도서
    10,000원 (60% 할인) 포인트적립 500원
    Most global businesses focus on selling to the wealthiest fourteen percent of the world's population: the developed world. But these markets are oversaturated, overcompetitive, and aging. The 86 Percent Solution shows how to unleash new growth and profitability by serving everyone else.Drawing on do...

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  • Bringing New Technology to Market

    Bringing New Technology to Market [ Hardcover ]
    Kathleen R. Allen | Prentice Hall | 2002년 07월
    구매혜택
    교재 균일가 도서
    10,000원 (69% 할인) 포인트적립 500원
    "Bringing New Technology to Market" presents a comprehensive look at the issues related to the transfer and commercialization of new technology. High-tech businesses with patentable technology, whether engineering technology, biotechnology, or in...

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  • Sales Management : Teamwork, Leadership, and Technology, 6/E

    Sales Management : Teamwork, Leadership, and Technology, 6/E [ Hardcover, 6th Edition ]
    Charles Futrell | Thomson/South-Western College Pub. | 2000년 05월
    구매혜택
    교재 특가 할인도서
    11,000원 (66% 할인) 포인트적립 0원
    Completely revised and updated for 21st century selling, this popular text has been updated to reflect issues affecting salespeople today and beyond. The most current text on the market, Sales Management focuses on topics most important to today's organizations, including team building, leadership, ...
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  • Promotion and Integrated Marketing Communications

    Promotion and Integrated Marketing Communications [ Hardcover ]
    Richard J. Semenik | Thomson/South-Western College Pub. | 2001년 03월
    구매혜택
    교재 특가 할인도서
    11,000원 (69% 할인) 포인트적립 0원
    Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text te...

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  • Marketing Management, 2/E

    Marketing Management, 2/E [ Paperback, 2nd Edition ]
    Michael R. Czinkota, Masaaki Kotabe | Thomson/South-Western College Pub. | 2000년 05월
    구매혜택
    교재 특가 할인도서
    11,000원 (63% 할인) 포인트적립 0원
    A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry e...
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  • International Marketing, 7/E

    International Marketing, 7/E [ Hardcover, 7th Edition ]
    Michael R. Czinkota | Thomson/South-Western College Pub. | 2004년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (69% 할인) 포인트적립 0원
    Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.

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  • IMC : An Integrated Marketing Communications Exercise, 2/E

    IMC : An Integrated Marketing Communications Exercise, 2/E [ Paperback, 2nd Edition ]
    Bernard Jakacki | Thomson/South-Western College Pub. | 2001년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (56% 할인) 포인트적립 0원
    Learn the steps of putting together a fully integrated marketing communications program as you develop a mock IMC campaign with this easy-to-follow project workbook. This comprehensive supplementary package puts the reader in the role of a client services manager at a major full-service integrated m...
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  • Consumer Behavior, 9/E

    Consumer Behavior, 9/E [ Hardcover, 9th Edition ]
    Roger D. Blackwell, Paul W. Miniard, James F. Engel | Thomson/South-Western College Pub. | 2000년 08월
    구매혜택
    특별할인도서
    11,000원 (56% 할인) 포인트적립 0원
    A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer ...

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  • Best Practices in International Marketing

    Best Practices in International Marketing [ Paperback ]
    Ilkka A. Ronkainen, Michael R. Czinkota | Harcourt College Publishers | 2002년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (63% 할인) 포인트적립 0원
    Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation.
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  • Essentials of Marketing, 5/E

    Essentials of Marketing, 5/E [ Paperback, 5th Edition ]
    Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel | Thomson | 2005년 10월
    11,000원 (63% 할인) 포인트적립 0원
    ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated b...

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  • Essentials of Marketing Research, 2/E

    Essentials of Marketing Research, 2/E [ Paperback, 2nd Edition ]
    William G. Zikmund | Thomson/South-Western College Pub. | 2003년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (66% 할인) 포인트적립 0원
    This textbook places market research in its social and business context and describes the process of study design, measurement, analysis, and reporting, with coverage of basic sampling and statistical theory. While focusing on traditional marketing research methods, the book also discusses recent in...

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  • Advertising Campaign Strategy, 3/E

    Advertising Campaign Strategy, 3/E [ 3rd Edition ]
    Donald E. Parente | Thomson/South-Western College Pub. | 2003년 07월
    구매혜택
    교재 특가 할인도서
    11,000원 (63% 할인) 포인트적립 0원
    This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising ...
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