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  • Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

    The Wiley Event Management
    Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions How to Successfully Promote Events, Festivals, Conventions, and Expositions [ Hardcover, 2nd Edition ]
    Preston, C. A. | Wiley | 2012년 03월
    45,000원 포인트적립 900원
    A modern, completely updated guide to effective event marketingAs the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere?in the U.S. alone, there are more than 2,500 music festiva...
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  • Quantitative Methods for Business Decisions, 6/E

    Quantitative Methods for Business Decisions, 6/E [ Paperback, 6th International Edition ]
    Jon Curwin, Roger Slater | Cengage Learning | 2012년 02월
    40,000원 포인트적립 800원
    Now entering its 6th edition Quantitative Methods for Business Decisions is regarded as one of the clearest, most accurate and comprehensive European textbooks in its field. Each chapter focuses on a selection of statistical techniques, illustrated with examples from across business, marketing, econ...

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  • Consumer Behavior

    Consumer Behavior
    Roger D. Blackwell, Paul W. Miniard, James F. Engel, Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood | Cengage Learning | 2012년 02월
    40,000원 포인트적립 800원
    Consumer Behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. The a...
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  • Global Marketing, 3/E (IE)

    Global Marketing, 3/E (IE) [ Paperback, 3rd International Edition ]
    R. J. Hughes, W. M. Pride, J. R. Kappor | Wadsworth | 2012년 02월
    35,000원 포인트적립 700원
    Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING, 3e, International Edition offers balanced coverage of developed an...
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  • Essentials of Marketing Research, 4/E (IE)

    Essentials of Marketing Research, 4/E (IE) [ Paperback, 4th International Edition ]
    William G. Zikmund, Barry J. Babin | Thomson Learning | 2012년 02월
    33,000원 포인트적립 660원
    Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH, 3e, International Edition puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. Thi...

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  • MKTG Asia Pacific 2009-2010

    MKTG Asia Pacific 2009-2010 in to the Marketing
    Cengage Learning Australia | 2012년 02월
    33,000원 포인트적립 660원
    This is the Asia-Pacific edition of a proven, innovative solution to enhance the students' learning experience. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory marketing course. Paving a ne...
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  • Advertising and Promotions

    Advertising and Promotions An Integrated Brand Approach, International Edition [ Paperback, 6th International Edition ]
    Kaufmann, Hans (EuroMed Research Business Institute) | Cengage Learning, Inc | 2012년 02월
    37,000원 포인트적립 740원
    Show your students how good advertising is the result of hard work and careful planning with the exciting new "Advertising and Promotions: An Integrated Brand Approach, 6/e, International Edition" from leading authors Semenik/Allen/O'Guinn. This clearly written text brings a solid understanding of a...

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  • Cognitive Behaviour Therapy Case Studies

    Cognitive Behaviour Therapy Case Studies [ Paperback ]
    Thomas, Mike / Drake, Mandy | Sage Publications Ltd | 2012년 01월
    35,000원 포인트적립 700원
    Cognitive Behaviour Therapy Case Studies uniquely combines CBT with the Department of Health stepped care model to provide the first comprehensive case study-approach textbook. A step-by-step guide to using CBT, the book is structured around case examples of clients who present with the most commonl...
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  • Basic Marketing Research, 4/E (IE)

    Basic Marketing Research, 4/E (IE) Intergration of Social Media [ Paperback, 4th International Edition ]
    Naresh K. Malhotra | Pearson Group | 2012년 01월
    46,000원 포인트적립 920원
    개정판이 출간되었습니다.
    Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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  • Cengage Advantage Books: This is PR

    Cengage Advantage Books: This is PR The Realities of Public Relations [ Paperback ]
    Doug Newsom | Cengage Learning | 2012년 01월
    39,000원 포인트적립 780원
    Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ...
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  • The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More

    수입
    The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More [ Hardcover ]
    Bodnar, Kipp / Cohen, Jeffrey L. | Wiley | 2011년 12월
    35,800원 (18% 할인) 포인트적립 1,790원
    Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the ...
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  • Making of the Economic Society 13/E (IE)

    Making of the Economic Society 13/E (IE) [ paperback, 13th International Edition ]
    Robert L. Heilbroner, William Milberg | Pearson Education | 2011년 07월
    20,000원 포인트적립 400원
    With its roots in history and eyes on the future, this book traces the development of our economic society from the Middle Ages to the present, offering a balanced perspective of why our economy is the way it is and where it may be headed. It explores the catalytic role past economic trends and dyna...

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  • Project Management Accounting, with Website: Budgeting, Tracking, and Reporting Costs and Profitability

    Project Management Accounting, with Website: Budgeting, Tracking, and Reporting Costs and Profitability Budgeting, Tracking, and Reporting Costs and Profitability [ Hardcover, 2nd Edition ]
    Callahan, Kevin R. / Stetz, Gary S. / Brooks, Lynne M. | Wiley | 2011년 06월
    38,000원 포인트적립 760원
    Acquire the accounting knowledge and skills to become a top-performing Project Management professionalProject Management accounting involves much more than just understanding how project income and expense impact the general ledger.

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  • Global Marketing, 5/E

    Global Marketing, 5/E Foreign Entry, Local Marketing, and Global Management [ Paperback, 5th Edition ]
    Johny Johansson | McGraw-Hill | 2011년 05월
    42,000원 포인트적립 840원

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  • Advertising & IMC :Principles and Practice, 9/E (IE)

    Advertising & IMC :Principles and Practice, 9/E (IE) [ Paperback, 9th International Edition ]
    Sandra Moriarty, Nancy Mitchell, William Wells | Pearson Group | 2011년 05월
    43,000원 포인트적립 860원
    For introductory courses in advertising.An accessible, well-written, and student-friendly approach to advertising.Advertising tracks the changes in today’s dynamic world of media and marketing communication?as well as the implications of these changes to traditional practice?and presents them to st...
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  • Ghanaian Pineapple Supply Chain Agility

    Ghanaian Pineapple Supply Chain Agility [ Paperback, POD 주문제작도서 ]
    De Aguiar, Lu?'s / Eshun Yawson, David / De Aguiar, Luis | LAP Lambert Academic Publishing | 2011년 05월
    146,300원 (5% 할인) 포인트적립 4,390원
    This book is about an analysis of agility in the Ghanaian pineapple supply chain for export. It deals with issues on how managers in the supply chain might cope with changes which are unpredictable or uncertain against the performance of its main competitors in the UK. Using a scale proposed by van ...
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  • A Framework for Marketing Management, 5/E (IE)

    A Framework for Marketing Management, 5/E (IE) [ Paperback, 5th International Edition ]
    Philip Kotler, Kevin Lane Keller | Pearson Group | 2011년 04월
    35,000원 포인트적립 700원
    For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
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  • Principles of Marketing, 14/E (IE)

    Principles of Marketing, 14/E (IE) [ Paperback, 14th International Edition ]
    Philip Kotle, Gray Armstrong | Pearson Group | 2011년 04월
    44,000원 포인트적립 880원
    Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presen...

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  • Marketing Plans, 7/E

    Marketing Plans, 7/E How to Prepare Them, How to Use Them [ Paperback, 7th Edition ]
    Malcolm McDonald, Hugh Wilson | John Wiley & Sons | 2011년 03월
    56,000원 포인트적립 1,120원
    Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in ...
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  • Study of Indian Software Market in the changing scenario of WTO

    Study of Indian Software Market in the changing scenario of WTO [ Paperback, POD 주문제작도서 ]
    Aziz, Syed Nasir | LAP Lambert Academic Publishing | 2011년 03월
    156,270원 (5% 할인) 포인트적립 4,690원
    This study will attempt to use a multi disciplinary approach to study the market for software products. The product life cycles for different kinds of software products will be studied and Indian products will be evaluated in this light. Also given the fact that there is considerable apprehension re...
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