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  • Fundamentals of the Options Market

    Michael Williams | McGraw-Hill Companies | 2000³â 12¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Find Out How "Any Investor Can Use Options to Lock in Fast Trading Profits--and Decrease Portfolio RiskOptions are today's most complex, versatile investment tool. Ignored by investors who see them as an aggressive, no-limits trading gambit--wh...

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  • E-Learning: Strategies for Delivering Knowledge in the Digital Age

    Marc J. Rosenberg | McGraw-Hill Companies | 2000³â 10¿ù
    32,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    The first strategy book on developing organization-wide, online learning Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merrill Lynch, Prudential, and U S West and others have accomplished with e-learnin...

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  • Fundamentals of the Bond Market

    Esme Faerber | McGraw-Hill Companies | 2001³â 02¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Find Out How Investors Can Increase Income - and Gain Valuable Diversification - By Adding Bonds to Their Portfolios As stocks continue their roller-coaster ride, more Americans than ever turn to bonds for reliable income and safety of principa...

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  • Fundamentals of the Futures Market

    Fundamentals of the Futures Market [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Kline, Donna | McGraw-Hill Education | 2000³â 12¿ù
    61,660¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,090¿ø
    Find Out How Any Investor Can Hedge Portfolio Risks--and Increase Trading Profits--in Today's Futures Marketplace The commodities futures market--long seen as the province of professional hedge fund managers and frenzied, hand-waving pit trader...
  • Fundamentals of the Stock Market

    Wyss, B. O. / Wyss, O'Neill | McGraw-Hill | 2000³â 12¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Find Out How "Any Investor Can Maximize Trading Profits--and Steer Clear of Risk--in Today's Stock MarketMore Americans than ever are relying on the stock market for both short- and long-term profits--and demanding more and better service from ...

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  • Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications

    Terence A. Shimp | Thomson South-Western | 2002³â 08¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 760¿ø
    The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC...

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  • Customer Behavior

    Customer Behavior [ Hardcover/2ed. ]
    Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman | South-Western Educational Publishing | 2002³â 02¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to grad...

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  • Marketing Research : Methodological Foundations 8/E

    Gilbert A. Churchill, Dawn Iacobucci | South-Western Educational Publishing | 2002³â 05¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,050¿ø
    This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide...

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  • Internet Marketing

    Internet Marketing [ Paperback ]
    Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan | South-Western Educational Publishing | 2001³â 01¿ù
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    11,000¿ø (56% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily ba...
  • Marketing Strategy

    Marketing Strategy [ Paperback/2ed. ]
    O. C. Ferrell | Harcourt College Publishers | 2002³â 04¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strateg...

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  • International Marketing, 8/E

    International Marketing, 8/E [ Hardcover/8ed. ]
    Vern Terpstra, Ravi Sarathy | Harcourt | 1999³â 08¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 600¿ø
    Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today
  • Electonic Marketing: Integrating Electronic Resources Into the Marketing Process

    Joel E. Reedy, Reedy, Kenneth R. Zimmerman | Harcourt | 1999³â 08¿ù
    28,000¿ø Æ÷ÀÎÆ®Àû¸³ 840¿ø
    This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketi...

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  • The Best of Branding

    The Best of Branding Best Practices in Corporate Branding [ Hardcover ]
    James R. Gregory | McGraw-Hill Companies Inc. | 2003³â 10¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    For more than a decade, the leading corporate brand strategy and communications firm CoreBrand has been at the forefront of research into the effectiveness of branding communications--most importantly, the impact of branding on a company's bottom ...
  • The Future of Competition

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    The Future of Competition Co-Creating Unique Value With Customers [ Hardcover ]
    Ramaswamy, Venkat | Harvard Business Review Press | 2004³â 02¿ù
    88,380¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Çö´ëÀεéÀº ¿¹Àüº¸´Ù ´õ ¸¹Àº »óÇ°À» ¼±ÅÃÇÒ ¼ö ÀÖÁö¸¸, ÀÌ¿¡ ¹Ý´ë·Î ¸¸Á·µµ´Â Á¡Á¡ ³·¾ÆÁö°í ÀÖ´Ù. ±â¾÷ ¿ª½Ã ²÷ÀÓ¾øÀÌ º¯È­¿Í Çõ½ÅÀ» °ÅµìÇÏ°í ÀÖÁö¸¸ ¼öÀÍÀ²À» ³ôÀÌÁö ¸øÇÏ°í, °í°´À» ¸¸Á·½ÃÅ°Áö ¸øÇÏ°í ÀÖ´Ù. ÀÌ·¸°Ô ¸í¹éÇÑ Æз¯µ¶½º ¾È¿¡¼­ °æ¿µÀÚµéÀº °¡Ä¡ âÁ¶¸¦ À§ÇÑ È¹±âÀûÀÎ ´ë¾ÈÀ» ¿øÇÏ°í ÀÖ´Ù. ±â¾÷°ú ¼ÒºñÀÚ°¡...

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  • The 360 Degree Brand in Asia

    The 360 Degree Brand in Asia Creating More Effective Marketing Communications [ Hardcover ]
    Mark Blair, Richard Armstrong, Mike Murphy | John Wiley & Sons | 2003³â 02¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    Every point of contact builds the brand. Imagine all communciations reflecting the same deep insight. Imagine all media, from TV to packaging, from web sites to water wells, contributing to the brand. The 360 Degree Brand in Asia decribes Og...
  • Is Anybody Out There?

    Is Anybody Out There? The New Blueprint for Marketing Communications in the 21st Century [ Hardcover ]
    Mark Austin, Jim Aitchison | John Wiley & Sons | 2003³â 05¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm. * Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough...
  • Lateral Marketing: New Techniques for Finding Breakthrough Ideas

    Lateral Marketing: New Techniques for Finding Breakthrough Ideas New Techniques for Finding Breakthrough Ideas [ Hardcover ]
    Çʸ³ ÄÚƲ·¯ Àú | Wiley | 2003³â 08¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 600¿ø
    Today’ s marketers face a difficult challenge: how to innovate in a hypercompetitive, super-segmented marketplace. In a consumer economy saturated with homogeneous products and inhabited by customers who are more and more immune to advertisin...

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  • The Future of Advertising

    The Future of Advertising New Media, New Clients, New Consumers in the Post-Television Age [ Paperback ]
    Joe Cappo | McGraw-Hill Trade | 2003³â 05¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    "Who better to tell us about the future of advertising than Joe Cappo? His years at "Advertising Age and his vast knowledge of the industry make for a deeply insightful book."--Gordon T. Hughes II, president and CEO, American Business Media...
  • A Branded World

    A Branded World Adventures in Public Relations and the Creation of Superbrands [ Hardcover ]
    Michael Levine | John Wiley & Sons | 2003³â 03¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 600¿ø
    simply forgotten. He also looks at the many ways PR impacts some of the most vital aspects of branding, such as e-branding, first impressions, and brand loyalty. Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build br...
  • Marketing Logistics

    Marketing Logistics [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Christopher, Martin / Peck, Helen | Routledge | 2003³â 06¿ù
    77,990¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,900¿ø
    This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which compet...
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