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  • Customer Response towards Marketing of Packaged Drinking Water

    수입
    Customer Response towards Marketing of Packaged Drinking Water [ Paperback, POD 주문제작도서 ]
    Nithya, R. | Scholars' Press | 2014년 06월
    176,980원 (5% 할인) 포인트적립 5,310원
    This book highlights the customer perception in marketing of drinking water. The objective behind exploring customer perception was to understand the necessity of customers and their expectations towards the drinking water manufacturing industry. The study was undertaken in Coimbatore district of Ta...
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  • Was macht attraktiv?

    수입
    Was macht attraktiv? [ Paperback, POD 주문제작도서 ]
    Allmaier, Peter | AV Akademikerverlag | 2014년 07월
    106,510원 (5% 할인) 포인트적립 3,200원
    Trotz des scheinbar guten Ansehens der Katholischen Jugend bleibt die Rekrutierung von hauptamtlichen Jugendleiterinnen und -leitern ungewohnlich schwer. Fur eine offene Stelle als Jugendleiterin oder als Jugendleiter gibt es nur wenig geeignete Bewerbungen. Vor allem die entsprechend qualifizierten...
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  • Retailing

    Retailing [ Hardcover, 8th Edition ]
    Dunne, Patrick M. / Lusch, Robert F. / Carver, James R. / Butler, Daniel (FRW) | Cengage Learning | 2013년 01월
    49,000원 포인트적립 980원
    Full-color, completely current, and packed with practical applications, the Eighth Edition of RETAILING puts students on the inside track to success in the fast-moving retail industry. RETAILING is written by a seasoned author team whose expertise informs every page and whose innovative approach has...
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  • Market Research Methodologies: Multi-Method and Qualitative Approaches

    수입
    Market Research Methodologies: Multi-Method and Qualitative Approaches Multi-Method and Qualitative Approaches [ Hardcover, POD 주문제작도서 ]
    Takhar-Lail, Amandeep / Ghorbani, Ali | Business Science Reference | 2014년 08월
    352,320원 (5% 할인) 포인트적립 10,570원
    Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research.Market Research Met...
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  • Emerging Research on Islamic Marketing and Tourism in the Global Economy

    Emerging Research on Islamic Marketing and Tourism in the Global Economy [ Hardcover, POD 주문제작도서 ]
    El-Gohary, Hatem / Eid, Riyad | Business Science Reference | 2014년 07월
    363,510원 (18% 할인) 포인트적립 18,180원
    As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives o...
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  • Customer Relationship Management, 3/E

    Customer Relationship Management, 3/E Concepts and Technologies [ Paperback, 3rd Edition ]
    Buttle, Francis / Maklan, Stan | Routledge | 2015년 02월
    49,000원 포인트적립 980원
    Customer Relationship Management "Third Edition" is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, t...
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  • Marketing the Green School: Form, Function, and the Future

    Marketing the Green School: Form, Function, and the Future Form, Function, and the Future [ Hardcover, POD 주문제작도서 ]
    Chan, Tak C. / Mense, Evan G. / Lane, Kenneth E. | Information Science Reference | 2014년 07월
    363,510원 (18% 할인) 포인트적립 18,180원
    As environmental concerns become more prevalent, it is important for today's youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green practice...
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  • Marketing Channel Strategy, 8/E

    Marketing Channel Strategy, 8/E International Edition [ Paperback, 8th Edition ]
    Anne Coughlan | Pearson Higher Education | 2014년 08월
    50,000원 포인트적립 1,000원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competiti...

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  • Handbook of Research on Effective Marketing in Contemporary Globalism

    Handbook of Research on Effective Marketing in Contemporary Globalism [ Hardcover, POD 주문제작도서 ]
    Christiansen, Bryan / Yıldız, Salih / Yıldız, Emel | Business Science Reference | 2014년 06월
    576,300원 (18% 할인) 포인트적립 28,820원
    The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.
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  • Marketing for Hospitality and Tourism, 6/E

    Marketing for Hospitality and Tourism, 6/E [ Paperback, 6th Edition ]
    Philip R Kotler,John T. Bowen,James Makens | Pearson Education | 2013년 01월
    44,000원 포인트적립 880원
    개정판이 출간되었습니다.
    Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mecha...

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  • Principles of Marketing 15/E

    Principles of Marketing 15/E [ Paperback, 15/E ]
    Philip Kotler,Gary Armstrong | Pearson Higher Education | 2013년 03월
    44,000원 포인트적립 880원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    For Principles of Marketing courses using a comprehensive text.Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to creat...

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  • Marketing Management

    Marketing Management [ Paperback, 2nd Edition ]
    Greg W. Marshall, Mark W. Johnston | McGraw-Hill College | 2014년 04월
    20,000원 포인트적립 400원
    회원리뷰(4건) 리뷰 총점10.0 정보 더 보기/감추기
    •  종이책 리뷰 (2건)
    •  eBook 리뷰 (0건)
    •  종이책 한줄평 (2건)
    •  eBook 한줄평 (0건)
    Markshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Giving the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions...
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  • Strategic Integrated Marketing Communications

    Strategic Integrated Marketing Communications [ Paperback, 2/E ]
    Larry Percy | Routledge | 2014년 06월
    39,000원 포인트적립 780원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companiesThis new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspectiveCorporate image, iden...

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  • Marketing Management , 11/E

    Marketing Management , 11/E [ Paperback, 11th Edition ]
    Peter | McGraw-Hill Higher Education | 2012년 11월
    42,000원 포인트적립 840원
    Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing succes...

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  • Marketing Management Strategies

    Marketing Management Strategies [ Paperback, International Edition, 5/E ]
    FERRELL, HARTLINE | South Western College | 2010년 07월
    42,000원 포인트적립 840원
    Thoroughly revised and updated, MARKETING MANAGMENT STRATEGIES, 5e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, andfor the first timephotographs, the fifth edition delivers a...

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  • Green Marketing Management

    Green Marketing Management [ Paperback, International ed ]
    Robert Dahlstrom | South-Western College Publishing | 2010년 08월
    40,000원 포인트적립 800원
    "Green Marketing Management, International Edition" helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relat...
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  • Strategic Marketing

    Strategic Marketing [ Paperback ]
    Subhash C. Jain | South Western College | 2009년 01월
    40,000원 포인트적립 800원
    Strategic Marketing by Jain and Haley focuses on marketing strategy from the viewpoint of the business unit. It takes an analytic approach to concentrate on areas of strategic importance, which have significant implications for the making of policy decisions in competitive situations. The book conta...
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  • Creative Strategy in Advertising, International Edition

    Creative Strategy in Advertising, International Edition [ Paperback, 10th Revised edition ]
    DREWNIANY / JEWLER | Wadworth | 2010년 04월
    33,000원 포인트적립 660원
    CREATIVE STRATEGY IN ADVERTISING, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, t...
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  • Study of Indian Software Market in the changing scenario of WTO

    Study of Indian Software Market in the changing scenario of WTO [ Paperback, POD 주문제작도서 ]
    Aziz, Syed Nasir | LAP Lambert Academic Publishing | 2011년 03월
    154,040원 (5% 할인) 포인트적립 4,630원
    This study will attempt to use a multi disciplinary approach to study the market for software products. The product life cycles for different kinds of software products will be studied and Indian products will be evaluated in this light. Also given the fact that there is considerable apprehension re...
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  • Spatial Price Equilibrium and Fish Market Integration in Nigeria

    Spatial Price Equilibrium and Fish Market Integration in Nigeria [ Paperback, POD 주문제작도서 ]
    Mafimisebi, Taiwo | LAP Lambert Academic Publishing | 2011년 02월
    154,040원 (5% 할인) 포인트적립 4,630원
    This study examined the extent and type of spatial market integration in fish marketing in Nigeria. It used private traders' monthly retail prices in spatially separated markets. The empirical analysis revealed the markets that recorded the highest mean monthly prices. Variability index showed that ...
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