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  • The Rise of Brands

    수입
    The Rise of Brands [ Paperback ]
    Moor, Liz | Berg Publishers | 2007년 12월
    69,770원 (10% 할인) 포인트적립 3,490원
    Brands and logos are all around us - from the clothes we wear and the objects we buy. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, this work analyses exactly how brands de...
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  • The Rise of Brands

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    The Rise of Brands [ Hardcover ]
    Moor, Liz | Berg Publishers | 2007년 12월
    201,820원 (10% 할인) 포인트적립 10,100원
    Brands and logos are all around us - from the clothes we wear and the objects we buy. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, this work analyses exactly how brands de...
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  • Imaging in Advertising: Verbal and Visual Codes of Commerce

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    Imaging in Advertising: Verbal and Visual Codes of Commerce Verbal and Visual Codes of Commerce [ Paperback ]
    Johnson, Fern L. | Routledge | 2008년 01월
    43,270원 (18% 할인) 포인트적립 2,170원
    Explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. This book argues that the verbal images in advertising are as important as the visual images, treating advertisements as a structured whole...
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  • Imaging in Advertising: Verbal and Visual Codes of Commerce

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    Imaging in Advertising: Verbal and Visual Codes of Commerce Verbal and Visual Codes of Commerce [ Hardcover, 1, POD 주문제작도서 ]
    Johnson, Fern L. | Routledge | 2007년 08월
    262,200원 (5% 할인) 포인트적립 7,870원
    Examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.
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  • *S,C,P,F...

    한정판매
    *S,C,P,F... Nine Years One Month and a Few Days in the Life of an Advertising Agency Called [ Hardcover, DVD ]
    Rouger, Philippe (EDT) | Actar | 2006년 12월
    61,600원 (30% 할인) 포인트적립 620원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book contains 2,520 grams of advertising and something more. It depicts more than nine years in the life of the Spanish advertising agency, *S,C,P,F... The book contains hundreds of print campaigns and two DVDs with 356 ads from the agencya??s daily work, and more than 90 contributions by notab...

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  • Advertising Sin and Sickness

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    Advertising Sin and Sickness The Politics of Alcohol And Tobacco Marketing, 1950-1990 [ Hardcover ]
    Pennock, Pamela E. | Northern Illinois University Press | 2007년 01월
    55,890원 (10% 할인) 포인트적립 2,800원
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  • Studyguide for Kleppners Advertising Procedure by Russell, ISBN 9780130328779

    수입 Cram 101 Textbook Outlines
    Studyguide for Kleppners Advertising Procedure by Russell, ISBN 9780130328779 [ Paperback, POD 주문제작도서 ]
    J. Thomas Russell, W. Ronald Lane | Academic Internet Publishers | 2006년 10월
    53,980원 (5% 할인) 포인트적립 1,620원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompani...

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  • Pr

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    Pr What It Is and What It Ain't [ Paperback ]
    Hall, Phil | Pub Group West | 2007년 07월
    26,790원 (18% 할인) 포인트적립 1,340원
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  • Advertising in Modern and Postmodern Times

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    Advertising in Modern and Postmodern Times [ Hardcover, POD 주문제작도서 ]
    Odih, Pamela | Sage Publications Ltd | 2007년 06월
    268,750원 (5% 할인) 포인트적립 8,070원
    How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of adver...
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  • Reconfiguring Public Relations: Ecology, Equity and Enterprise

    수입
    Reconfiguring Public Relations: Ecology, Equity and Enterprise Ecology, Equity and Enterprise [ Hardcover, 1st Edition, POD 주문제작도서 ]
    McKie, David / Munshi, Debashish | Routledge | 2007년 07월
    262,200원 (5% 할인) 포인트적립 7,870원
    Addresses environmental questions within the context of global business. A counterpoint to the US-oriented literature on this topic, this work sets out ways to equip public relations to respond to and re-imagine itself in the light of major forecasts and trends for uncertain business, environment an...
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  • Well-Written and Red: The Story of the Economist Poster Campaign

    수입
    Well-Written and Red: The Story of the Economist Poster Campaign [ Hardcover ]
    Marcantonio, Alfredo | Ingram Pub Services | 2006년 10월
    106,080원 (18% 할인) 포인트적립 5,310원
    It is now years since "The Economist" ran the first of its eye-catching 'White out of Red' posters. As this book points out, their 'vibrancy and visibility' have now established them as 'part of the urban landscape'. This is the story of this influential advertising campaign.
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  • Branding New York: How a City in Crisis Was Sold to the World

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    Branding New York: How a City in Crisis Was Sold to the World How a City in Crisis Was Sold to the World [ Paperback, POD 주문제작도서 ]
    Greenberg, Miriam | Routledge | 2008년 04월
    86,760원 (5% 할인) 포인트적립 2,610원
    Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
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  • Branding New York: How a City in Crisis Was Sold to the World

    수입
    Branding New York: How a City in Crisis Was Sold to the World How a City in Crisis Was Sold to the World [ Hardcover ]
    Greenberg, Miriam | Routledge | 2007년 07월
    189,420원 (18% 할인) 포인트적립 9,480원
    Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
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  • In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism

    수입
    In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism [ Paperback, POD 주문제작도서 ]
    Kirkpatrick, Jerry | Kirkpatrick Books | 2007년 01월
    27,760원 (5% 할인) 포인트적립 840원
    In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of adverti...
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  • The Art of Street Jewellery

    수입
    The Art of Street Jewellery [ Hardcover ]
    Baglee, Christopher / Morley, Andrew | Antique Collectors Club Ltd | 2007년 02월
    91,930원 (18% 할인) 포인트적립 4,600원
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  • Ads, Fads, and Consumer Culture

    수입
    Ads, Fads, and Consumer Culture Advertising's Impact on American Character and Society [ Paperback, 3RD ]
    Berger, Arthur Asa / Goldberg, Fred | Rowman & Littlefield Pub Inc | 2007년 03월
    40,280원 (10% 할인) 포인트적립 2,020원
    A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. It features examples and disc...
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  • Ads, Fads, and Consumer Culture

    수입
    Ads, Fads, and Consumer Culture Advertising's Impact on American Character and Society [ Hardcover, 3RD ]
    Berger, Arthur Asa / Goldberg, Fred | Rowman & Littlefield Pub Inc | 2007년 03월
    125,740원 (10% 할인) 포인트적립 6,290원
    A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. It features examples and disc...
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  • Readings in Advertising, Society, and Consumer Culture

    수입
    Readings in Advertising, Society, and Consumer Culture [ Hardcover ]
    Hovland, Roxanne / Wolburg, Joyce M. / Haley, Eric E. | Routledge | 2007년 06월
    434,700원 (10% 할인) 포인트적립 21,740원
    Provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and historical perspective to provide background for approaching the social and e...
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  • Making News: A Straight-Shooting Guide to Media Relations

    수입
    Making News: A Straight-Shooting Guide to Media Relations A Straight-shooting Guide to Media Relations [ Paperback, POD 주문제작도서 ]
    Henderson, David | iUniverse | 2006년 04월
    27,760원 (5% 할인) 포인트적립 840원
    Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors ...
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  • Public Relations

    수입
    Public Relations [ Hardcover, 1st Edition ]
    Ferguson (COR) | Facts on File | 2007년 07월
    54,330원 (10% 할인) 포인트적립 2,720원
    Explores seventeen careers in public relations in terms of the nature of the work, educational or training requirements, ways to get started, advancement possibilities, salary figures, employment outlook, and sources of more information.
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