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  • Net Words: Creating High-Impact Online Copy

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    Nick Usborne | McGraw-Hill Companies | 2001³â 11¿ù
    26,870¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,350¿ø
    Bells and whistles may grab a customer's attention, but words make the sale"The ancients rightly distrusted rhetoric that made 'the worse argument appear the better'--an underhanded trick that business has often been guilty of. But rhetoric is ...
  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

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    The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Building Extraordinary Brands Through the Power of Archetypes [ Hardcover ]
    Mark, Margaret / Pearson, Carol | McGraw-Hill Education | 2001³â 01¿ù
    55,160¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,760¿ø
    A System of Meaning Management"The first-ever systematic approach to successful brand meaning"This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes," and shows how they can be em...
  • Advocating Archives: An Introduction to Public Relations for Archivists

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    Advocating Archives: An Introduction to Public Relations for Archivists An Introduction to Public Relations for Archivists [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Finch, Elsie Freeman | Scarecrow Press | 2003³â 03¿ù
    127,820¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,840¿ø
    Readers will benefit from practical advice on how to better serve the client in person, launch a fund-raising campaign, work with the media, market programs, organize programs around historical events, train and successfully use volunteers, and av...
  • The Big Book of Design Ideas

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    Carter, David E. (EDT) | Harper Design | 2003³â 05¿ù
    49,500¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,480¿ø
    This is a book that many have described as a must have for every designer's bookshelf. Finally available in paperback, this invaluable compendium offers more than 900 examples of graphic design projects of all kinds -- promotional materials, lett...
  • The Fall of Advertising and the Rise of PR

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    The Fall of Advertising and the Rise of PR [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    ¾Ë ¸®½º Àú | Harper Business | 2004³â 05¿ù
    24,550¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 740¿ø
    ¿À´Ã³¯ÀÇ ¼º°øÇÑ ÁÖ¿ä ºê·£µå¸¦ º¸¸é, ºê·£µå°¡ ±¤°í(advertising)°¡ ¾Æ´Ï¶ó ¼±Àü(publicity)¿¡ ÀÇÇØ Åº»ýµÇ¾ú´Ù´Â °ÍÀ» ¾Ë ¼ö ÀÖ´Ù. ½ºÅ¸¹÷½º³ª ¿ù¸¶Æ® °°Àº ºê·£µåµµ »ç½Ç ±¤°í ¾øÀÌ ¸¸µé¾îÁø °ÍÀÌ´Ù. Á¦¸ñ¿¡¼­Ã³·³ ÀÌ Ã¥Àº ±¤°íÀÇ Ç϶ô°ú PRÀÇ Á߿伺¿¡ ´ëÇØ ¾ê±âÇÏ°í ÀÖÀ¸¸ç, ¼º°øÇÑ PR campaigns°ú ½ÇÆÐÇÑ advertising...
  • Handbook of Demographics for Marketing and Advertising

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    Handbook of Demographics for Marketing and Advertising [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    William Lazer | Lexington Books | 1994³â 01¿ù
    158,950¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,770¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.

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  • Hey, Whipple, Squeeze This

    Hey, Whipple, Squeeze This A Guide to Creating Great Ads [ Paperback, 2nd Edition ]
    Luke Sullivan | John Wiley & Sons | 2003³â 04¿ù
    25,380¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,270¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Veteran copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part exposé , Hey Whipple, Squeeze This is both an insider’ s guide to writing grea...

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  • Sun Tzu Strategies for Selling: How to Use the Art of War to Build Lifelong Customer Relationships: How to Use the Art of War to Build Lifelong Custom

    Michaelson, Gerald / Michaelson, Steven | McGraw-Hill Companies | 2003³â 11¿ù
    33,940¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,700¿ø
    Winning sales strategies from the greatest strategist of all timeIn "Sun Tzu Strategies for Selling, the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience shows you how the ancient Chinese General's c...
  • Advertising Media A-To-Z

    Advertising Media A-To-Z [ Paperback ]
    Surmanek, Jim | McGraw-Hill Education | 2003³â 10¿ù
    28,000¿ø Æ÷ÀÎÆ®Àû¸³ 560¿ø
    The advertising practitioner's one-stop resource to essential media terms, concepts, strategies, and more!"Advertising Media A-to-Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the res...
  • All-American Ads 50s

    All-American Ads 50s [ Paperback ¿µ¾î, µ¶¾î, ºÒ¾î, ½ºÆäÀξî, ÀϺ»¾î text ]
    Jim Heimann | Taschen | 2002³â 12¿ù
    13,500¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 410¿ø
    TRAVEL BACK TO THE GOLDEN AGE OF MID-CENTURY ADVERTISING IN AMERICA Discover America through this incredible collection of ads from the 1940s and 50s. Packaged foods, cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, toothpaste; products and services the American consumer ...

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  • Secrets of Top-Performing Salespeople

    Secrets of Top-Performing Salespeople 2nd Edition [ Paperback ]
    Delgaizo, Edward / Lunsford, Seleste / Marone, Mark | McGraw-Hill Companies | 2003³â 08¿ù
    33,940¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,700¿ø
    A No-Nonsense Coursebook on the Rules of Effective Selling--From the Top Ten-Percenters Who Profit From Those Rules Every DayIn study after study, top sales professionals demonstrate the ability to step outside of their own skins and view each ...
  • The Future of Advertising

    The Future of Advertising New Media, New Clients, New Consumers in the Post-Television Age [ Paperback ]
    Joe Cappo | McGraw-Hill Trade | 2003³â 05¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    "Who better to tell us about the future of advertising than Joe Cappo? His years at "Advertising Age and his vast knowledge of the industry make for a deeply insightful book."--Gordon T. Hughes II, president and CEO, American Business Media...
  • Free the Beagle

    Free the Beagle A Journey to Destinae [ Paperback ]
    Williams, Roy H. | Bard Press | 2002³â 10¿ù
    17,950¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 900¿ø
    A contemporary fable about a beagle and a lawyer on the classic hero's journey. A richly multifaceted tale overflowing with essential lessons for business and for life. Illustrations.
  • The End of Advertising As We Know It

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    The End of Advertising As We Know It [ Hardcover, English ]
    Zyman, Sergio / Brott, Armin A. | John Wiley & Sons | 2002³â 09¿ù
    63,570¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,180¿ø
    There is only one rule: advertising must sell "This is Zyman the zealot, wielding howitzers, high explosives and earth-moving equipment. He demolishes myths, fancy theories, and reputations. He returns to the foundations of advertising, which h...
  • Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and Waging a Successful Publicity Campaign Online, Offline, an

    Guerrilla PR Wired: Waging a Successful Publicity Campaign Online, Offline, and Waging a Successful Publicity Campaign Online, Offline, an Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between [ Paperback ]
    Levine, Michael | McGraw-Hill | 2003³â 02¿ù
    28,290¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,420¿ø
    "The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline."--Randal Evenson, president, Evenson & Associates, Inc., and www.4-Dmarketing.com...
  • Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale

    Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale The 6 Keys to Winning the Complex Sale [ Paperback ]
    Page, Rick | McGraw-Hill Education | 2003³â 04¿ù
    33,940¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,700¿ø
    Put your team on top with winning B2B sales strategies and techniques"No longer is being 'a closer" the basis of sustainable success. Instead it takes the kind of strategic thinking Rick Page outlines in "Hope Is Not a Strategy."--Geoffrey Moor...
  • The Art of Writing Advertising

    The Art of Writing Advertising Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves [ Paperback ]
    Denis Higgins | McGraw-Hill Trade | 2003³â 01¿ù
    21,130¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,060¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Five pioneer advertising writers reveal the secrets to great advertising and great writingFour decades ago, five of the original giants of advertising copywriting--William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, and Rosser Reeves--...

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  • Creative Leaps

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    Creative Leaps 10 Lessons in Sucessful Advertising Inspired at Saatchi & Saatchi [ Hardcover ]
    Michael Newman, Jack Vaughan | John Wiley & Sons | 2003³â 05¿ù
    49,420¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,480¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Important lessons in advertising from an industry leaderSaatchi & Saatchi is one of the best-known names in the advertising business. It's a cradle of creative ideas and a global industry leader. Filled with universal lessons for advertisers a...

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  • Creative Strategy in Advertising

    Creative Strategy in Advertising [ 7th edition, Hardcover ]
    A. Jerome Jewler | Wadsworth Pub Co | 2000³â 01¿ù
    27,000¿ø Æ÷ÀÎÆ®Àû¸³ 810¿ø

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  • Mastering the Complex Sale

    Mastering the Complex Sale How to Compete and Win When the Stakes are High! [ Hardcover ]
    Jeff Thull, John Sullivan | John Wiley & Sons | 2003³â 05¿ù
    28,000¿ø Æ÷ÀÎÆ®Àû¸³ 560¿ø
    Fluctuating customer requirements and competitive forces are putting more pressure on sales professionals. If you work in complex sales, you know that it’ s the most competitive and lucrative arena in the sales world. But setting yourself apa...
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