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  • Crystallizing Public Opinion

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    Bernays, Edward / Ewen, Stuart | Ig Publishing | 2011³â 08¿ù
    22,550¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,130¿ø
  • City Branding: Theory and Cases

    City Branding: Theory and Cases Theory and Cases [ Hardcover ]
    Dinnie, K. | Palgrave MacMillan | 2011³â 01¿ù
    36,000¿ø Æ÷ÀÎÆ®Àû¸³ 720¿ø
    The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together...
  • The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

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    The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding Strategies, Tools, and Inspiration for Sustainable Branding [ Paperback ]
    Ottman, Jacquelyn A. | Berrett-Koehler Publishers | 2011³â 02¿ù
    37,860¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth"--instead they're promoting the value their pr...
  • Spent: Sex, Evolution, and Consumer Behavior

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    Á¦ÇÁ¸® ¹Ð·¯ Àú | Penguin Publishing Group | 2010³â 05¿ù
    29,320¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
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  • The Irresistible Offer

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    The Irresistible Offer How to Sell Your Product or Service in 3 Seconds or Less [ Hardcover ]
    Joyner, Mark | Wiley | 2005³â 08¿ù
    40,940¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,050¿ø
    Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game ov...
  • The Longer Long Tail: How Endless Choice Is Creating Unlimited Demand ¹Ì¸®º¸±â

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    The Longer Long Tail: How Endless Choice Is Creating Unlimited Demand How Endless Choice is Creating Unlimited Demand [ Paperback ]
    Å©¸®½º ¾Ø´õ½¼ Àú | Random House Business Books | 2009³â 07¿ù
    18,120¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 910¿ø
    ȸ¿ø¸®ºä(2°Ç) ¸®ºä ÃÑÁ¡7.0 Á¤º¸ ´õ º¸±â/°¨Ãß±â
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    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows...
  • Buyology: Truth and Lies about Why We Buy

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    Lindstrom, Martin / Underhill, Paco | Crown Currency | 2010³â 02¿ù
    26,870¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,350¿ø
    How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of th...
  • Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

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    Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond The Science of Shopping--updated and Revised for the Internet, the Global Consumer, and Beyond [ Paperback ]
    Underhill, Paco | Simon & Schuster | 2012³â 12¿ù
    26,850¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,350¿ø
    Why we Buy? °°Àº Ç°¸ñ, °°Àº °¡°ÝÀÇ ¸ÅÀåÀε¥ ¿Ö ¾î¶² °÷¿¡´Â ¼Õ´ÔµéÀÌ ºÏÀû´ë°í ´Ù¸¥ °÷Àº Æĸ®¸¦ ³¯¸®´Â °ÍÀϱî? °í°´À» »ç·ÎÀâ´Â ¸ðµç ¸ÅÀå¿¡´Â '¼îÇÎÀÇ °úÇÐ'ÀÌ ÀÖ´Ù. '°í°´ÀÇ ¸¶À½'À» ²ç¶Õ´Â ¼îÇÎ ½É¸® º¸°í¼­. °í°´ÀÇ ¼ÕÀ» ÀÚÀ¯·Ó°Ô Ç϶ó, °í°´ÀÇ º»¼º¿¡ ¼²ºÒ¸® µµÀüÇÏÁö ¸»¶ó µî ¼îÇÎ ¸ÅÀåÀÇ 9°¡Áö ¼º°ø¹ýÄ¢À¸·Î ¹°...
  • The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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    The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters The Ultimate Guide to Writing Powerful Advertising And Marketing Copy from One of America's Top Copywriters [ Paperback ]
    Sugarman, Joseph | Wiley | 2006³â 11¿ù
    33,870¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,700¿ø
    The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before mov...
  • Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

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    Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words How to Seduce and Persuade Customers with Only Your Words [ Paperback ]
    Á¶ ºñÅ×ÀÏ Àú | Wiley | 2006³â 12¿ù
    28,210¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,420¿ø
    ¡°ºÒ°¡´ÉÇÑ ²ÞÀ» ÀÌ·ç°íÀÚ ÇÏ´Â ¿­¸ÁÀ¸·Î ½á¶ó!¡±1ÀÎ Áö½Ä â¾÷°¡µéÀÌ ³²¸ô·¡ ÀÐ°í ¿­±¤Çß´ø Ã¥Áß°í½ÃÀå¿¡¼­ 10¹è ÀÌ»ó °¡°ÝÀ¸·Î °Å·¡µÇ°í Àִ å¸¶ÄÉÆà ±Û¾²±â ºÐ¾ß Àü¼³ÀûÀÎ º£½ºÆ®¼¿·¯·Î ÀÚ¸®¸Å±èÇÑ Ã¥»ç¾÷°¡ ȤÀº ¸¶ÄÉÅÍ Áß¿¡ ³²µé¸¸Å­, ¾Æ´Ï ³²µéº¸´Ù ´õ ³ë·ÂÇÏ°í ÀÖÀ½¿¡µµ ¸ÅÃâÀÌ ³ªÁö ¾Ê´Â´Ù¸ç Çϼҿ¬ÇÏ´Â À̵éÀÌ ...
  • B2B Brand Management

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    B2B Brand Management [ Hardcover ]
    Kotler, Philip / Michi, I. / Pfoertsch, Waldemar | Springer | 2006³â 10¿ù
    85,360¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,270¿ø
    ±â¾÷ÀÌ ³»³õ´Â »óÇ°µéÀÌ Á¡Â÷ À¯»çÇØÁ® °¡¸é¼­, ±â¾÷µéÀº ÀÚ»ç Á¦Ç°µé¿¡ ´ëÇÑ ¼±È£¸¦ âÃâÇϱâ À§ÇØ ºê·£µù¿¡ °ü½ÉÀ» ±â¿ïÀÌ°í ÀÖ´Ù. ºê·£µùÀº ÄÚÄ«Äݶó, ¸Æµµ³¯µå, ÄÚ´Ú, ¸Þ¸£¼¼µ¥½º¿Í °°ÀÌ ³Î¸® ¾Ë·ÁÁ® ÀÖ´Â ¼ÒºñÀÚ ´ë»ó(B2C) Á¦Ç°µéÀÇ ¼º°ø¿¡ À־ ÇÙ½ÉÀûÀÎ ¿äÀÎÀÌ µÇ¾î¿Ô´Ù. ±×·¯³ª Áö±ÝÀº º¸´Ù ¸¹Àº »ê¾÷Àç ±â¾÷(B2B...
  • Ethics in Public Relations: Responsible Advocacy

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    Ethics in Public Relations: Responsible Advocacy Responsible Advocacy [ Paperback ]
    Fitzpatrick, Kathy R. / Bronstein, Carolyn | Sage Publications, Inc | 2006³â 05¿ù
    200,260¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,020¿ø
    Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advoc...
  • Selling the Invisible: A Field Guide to Modern Marketing

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    Beckwith, Harry | Grand Central Publishing | 2012³â 03¿ù
    27,190¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,360¿ø
    "Selling the Invisible"Àº ¼­ºñ½º »ê¾÷°ú ±× Èñ¸ÁÀÇ µ¶Æ¯ÇÑ ¼º°Ý¿¡ ´ëÇØ ½ÉÇÃÇÏ°í Àç¹ÌÀÖ´Â À̾߱⸦ ÇÑ´Ù. °¡Á¤ »ó´ã¿¡¼­ ´Ù±¹Àû Áß°³¾÷¿¡ À̸£±â±îÁö °í°´µé¿¡°Ô º¸´Ù ¸¹Àº Èñ¸ÁÀ» ½É¾îÁÖ°í À¯ÁöÇϵµ·Ï ÇÏ´Â ¹æ¹ý¿¡ ´ëÇØ ¸»ÇÑ´Ù. "Selling the Invisible"Àº ´«¿¡ º¸ÀÌÁö´Â ¾Ê´Â ¼­ºñ½º¾÷ ¸¶ÄÉÆÃÀÇ ½ÃÀÛ¿¡¼­ ³¡±îÁö¸¦ ´Ù...
  • How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

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    How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients The Rules for Getting and Keeping Customers and Clients [ Audio ]
    Fox, Jeffrey J. | Audio Renaissance | 2001³â 08¿ù
    36,280¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,820¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    A rainmaker is someone who knows how to sell any product. Fox, the quintessential rainmaker, takes the listener along for the ride in the pursuit of the almighty dollar, delivering smart tips in his customary sharp, biting, and witty style.

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  • Consumer Value: A Framework for Analysis and Research

    Consumer Value: A Framework for Analysis and Research A Framework for Analysis and Research [ POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Holbrook, Morris | Routledge | 1999³â 03¿ù
    114,620¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,440¿ø
    Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
  • The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--At Work and in Life ¹Ì¸®º¸±â

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    The One Minute Sales Person: The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--At Work and in Life The Quickest Way to Sell People on Yourself, Your Services, Products, or Ideas--at Work and in Life [ Hardcover ]
    Johnson, Spencer | William Morrow & Company | 2012³â 06¿ù
    29,680¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,490¿ø
    Àü¼¼°è ¼öõ¸¸ µ¶ÀÚµéÀÇ »îÀ» ³î¶ó¿î º¯È­·Î À̲ö ±Û·Î¹ú ¹Ð¸®¾ð¼¿·¯ ÀÛ°¡ ½ºÆæ¼­ Á¸½¼! 2006³â 7¿ù ºñÁî´Ï½ººÏ½º¿¡¼­ Ãâ°£µÈ ±×ÀÇ °¨µ¿ ¿ìÈ­ ¡¶Çູ¡·, ±× µÚ¸¦ À̾î 2007³â 6¿ù ºñÁî´Ï½ººÏ½º¿¡¼­ Ãâ°£µÈ ¡®Çູ¡¯ ½ÇõÆí ¡¶¸àÅä¡·. ±×¸®°í ÀÌÁ¦ 2008³â 5¿ù ¡¶Çູ¡·¡¶¸àÅä¡·¿¡ ÀÌÀº ¡®ÀλýÀÇ ÁöÇý¡¯ 3ºÎÀÛ ¿Ï°áÆí ¡¶¼º°ø...
  • Selling the Wheel: Choosing the Best Way to Sell for You Your Company Your Customers

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    Selling the Wheel: Choosing the Best Way to Sell for You Your Company Your Customers Choosing the Best Way to Sell for You, Your Company, Your Customers [ Paperback ]
    Á¦ÇÁ ÄÛ½º Àú | Touchstone Books | 2012³â 07¿ù
    24,020¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,210¿ø
    ȸ¿ø¸®ºä(2°Ç) ¸®ºä ÃÑÁ¡9.5 Á¤º¸ ´õ º¸±â/°¨Ãß±â
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    ¼¼°èÀûÀÎ º£½ºÆ®¼¿·¯ÀÌÀÚ ½ºÅ׵𼿷¯¡ºThe Goal¡»ÀÇ ÀúÀÚ Jeff CoxÀÇ ¶Ç´Ù¸¥ Ã¥. ¼Ò¼³ Çü½ÄÀ¸·Î ½±°í Àç¹ÌÀÖ°Ô ÀÐÈ÷´Â °æ¿µ¼­·Î À¯¸íÇÑ ÀüÀÛµéó·³, ÀÌ Ã¥ ¿ª½Ã ¹ÙÄû¸¦ óÀ½ ¹ß¸íÇÏ°í À̸¦ »ç¶÷µé¿¡°Ô ÆǸÅÇÏ¿© ¼º°øÀ» °ÅµÎ´Â MaxÀÇ À̾߱⸦ ÅëÇØ ¼¼ÀÏÁî¿Í ¸¶ÄÉÆÃÀÇ Çٽɸ¸À» Àü´ÞÇÑ´Ù. ¸Å´ÏÀú³ª ¼¼ÀÏÁî¸Ç, °æ¿µÀÚ »Ó ¾Æ´Ï...
  • The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

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    The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand How to Build a Product or Service into a World-Class Brand [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    ¾Ë ¸®½º Àú | Harper Business | 2002³â 09¿ù
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  • Positioning: The Battle for Your Mind, 20th Anniversary Edition

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    ¾Ë ¸®½º,Àè Æ®¶ó¿ìÆ® Àú | McGraw-Hill Education | 2000³â 12¿ù
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  • Say It With Charts: The Executive's Guide to Visual Communication

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