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  • The Theory and Application of Multinational Corporate Governance

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  • The Great Free Trade Myth: British Foreign Policy and East Asia Since 1980

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    Reilly, Michael | Palgrave MacMillan | 2021³â 11¿ù
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  • Nation Branding: Concepts, Issues, Practice

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  • Nation Branding

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    Dinnie, Keith | Taylor & Francis Ltd | 2022³â 04¿ù
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    Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.
  • The Consumer Behaviour

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  • How Brands Grow 2 Revised Edition

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    Romaniuk, Jenni / Sharp, Bryon | Oxford University Press, USA | 2021³â 11¿ù
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    How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down t...
  • Tangled Goods: The Practical Life of Pro Bono Advertising

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    137,100¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,860¿ø
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    95,580¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,780¿ø
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    ¬³¬Ñ¬Û¬ß¬Ú,  | Sciencia Scripts | 2021³â 10¿ù
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    ¬¬¬ß¬Ú¬Ô¬Ñ ¬á¬â¬Ú¬Ù¬Ó¬Ñ¬ß¬Ñ ¬á¬à¬á¬à¬Ý¬ß¬Ú¬ä¬î ¬Ù¬ß¬Ñ¬ß¬Ú¬ñ ¬à¬Ò ¬à¬ß¬Ý¬Ñ¬Û¬ß-¬â¬Ú¬ä¬Ö¬Û¬Ý¬Ö. ¬£ ¬Ü¬ß¬Ú¬Ô¬Ö ¬â¬Ñ¬ã¬ã¬Þ¬Ñ¬ä¬â¬Ú¬Ó¬Ñ¬ð¬ä¬ã¬ñ ¬â¬Ñ¬Ù¬Ý¬Ú¬é¬ß¬í¬Ö ¬Ó¬à¬á¬â¬à¬ã¬í ¬Ú ¬á¬â¬à¬Ò¬Ý¬Ö¬Þ¬í, ¬ã¬Ó¬ñ¬Ù¬Ñ¬ß¬ß¬í¬Ö ¬ã ¬à¬ß¬Ý¬Ñ¬Û¬ß-¬â¬Ú¬ä¬Ö¬Û¬Ý¬à¬Þ, ¬Ú ¬Ü¬Ñ¬Ü ¬à¬ß ¬Ó¬Ý¬Ú¬ñ¬Ö¬ä ¬ß¬Ñ ¬á¬à¬Ó¬Ö¬Õ¬Ö¬ß¬Ú¬Ö ...
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  • Problemi e sfide coinvolti nell'e -tailing

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  • Questions et defis lies a l'e-tailing

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    L'implementazione di risorse didattiche e l'uso di piattaforme per l'apprendimento di una lingua ancestrale non sono stati necessari per i Kichwa perche i bambini sono nati nella comunita di lingua Kichwa, all'interno della loro cultura. Ma l'avvento della globalizzazione ha portato con se la mescol...
  • Chaski Shimi

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    Chaski Shimi [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Cahuasqui Anrango, Jose A. | Our Knowledge Publishing | 2021³â 10¿ù
    103,230¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,100¿ø
    The implementation of didactic resources and the use of platforms for learning an ancestral language were not necessary for the Kichwa people because the children were born in the Kichwa-speaking community, within their own culture. But the advent of globalization brought with it the mixing of cultu...
  • Chaski Shimi

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    103,230¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,100¿ø
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  • Big data, ascendance controversee du marketing hyperpersonnalise

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    Big data, ascendance controversee du marketing hyperpersonnalise [ Perfect,fre, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Muanza Lubukayi, Ass David | Editions Universitaires Europeennes | 2021³â 09¿ù
    75,380¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,270¿ø
    Pendant cette periode de la pandemie du COVID-19 la plupart d'entreprises petites, moyenne ou grandes ont ete destabilisees economiquement. Ce qui a provoque une reorientation de strategies de marketing vers les moyens les plus performants et les moins couteux. Les responsables marketing se sont tou...
  • Big Data Analytics for Creative Marketers: Money Spinner

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    Kang, Jieun | Tellwell Talent | 2021³â 10¿ù
    39,310¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,180¿ø
    This book is mainly for marketers who want to drive business growth using big data. Many people talk about big data analysis and many want to get strategic insight from data analysis, but it's not easy and not many best practices are introduced. In this situation, I dare say that I am the one who ha...
  • Big Data Analytics for Creative Marketers: Money Spinner

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    Big Data Analytics for Creative Marketers: Money Spinner Money Spinner [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Kang, Jieun | Tellwell Talent | 2021³â 10¿ù
    26,200¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 790¿ø
    This book is mainly for marketers who want to drive business growth using big data. Many people talk about big data analysis and many want to get strategic insight from data analysis, but it's not easy and not many best practices are introduced. In this situation, I dare say that I am the one who ha...
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