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  • The Making of a Name: The Inside Story of the Brands We Buy

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    The Making of a Name: The Inside Story of the Brands We Buy The Inside Story of the Brands We Buy [ Hardcover ]
    Rivkin, Steve / Sutherland, Fraser | Oxford University Press, USA | 2004³â 08¿ù
    69,280¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,470¿ø
    In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.
  • Response: The Complete Guide to Profitable Direct Marketing

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    Response: The Complete Guide to Profitable Direct Marketing The Complete Guide to Profitable Direct Marketing [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Geller, Lois K. / Godin, Seth / Godin, Seth | Oxford University Press, USA | 2002³â 01¿ù
    42,850¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,150¿ø
    An author with 25 years of experience working on direct marketing campaigns for such companies as Ford, 3M, and IBM explains how to write effective copy, design a winning package, choose a target audience and other important steps in the marketing...
  • Firms, Markets and Hierarchies: The Transaction Cost Economics Perspective

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    Firms, Markets and Hierarchies: The Transaction Cost Economics Perspective The Transaction Cost Perspective [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Carroll, Glenn R. / Teece, David J. | Oxford University Press, USA | 1999³â 01¿ù
    291,920¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,600¿ø
    This book examines transaction cost economics, the influential theoretical perspective on organizations and industry that was the subject of Oliver Williamson's seminal book, Markets and Hierarchies (1975). Written by leading economists, sociologi...
  • Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition

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    Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition A History and Criticism of Presidential Campaign Advertising [ Paperback ]
    Jamieson, Kathleen Hall | Oxford University Press, USA | 1996³â 01¿ù
    42,500¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,130¿ø
    In a new third edition, Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign, and focusing, appropri...
  • The Discourse of Classified Advertising

    The Discourse of Classified Advertising Exploring the Nature of Linguistic Simplicity [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bruthiaux, Paul (Professor of English, Professor of English, American Language Institute, USC) | Oxford University Press Inc | 1996³â 01¿ù
    264,540¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,230¿ø
    Linguists who have studied simplified varieties of a given language, such as pidgins or the language of caregivers, have tended to explain similarities in their structure by arguing that they use the same mechanisms of simplification. Bruthiaux te...
  • Consuming Angels

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    Consuming Angels Advertising and Victorian Women [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Loeb, Lori Anne (Assistant Professor, Department of History, Assistant Professor, Department of History, University of S | Oxford University Press Inc | 1994³â 01¿ù
    264,540¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,230¿ø
    Timid and retiring, the Victorian housewife was an "angel in the house", or so says the stereotype. But when this angel picked up a popular magazine she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adve...
  • Dirty Politics: Deception, Distraction, and Democracy

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    Dirty Politics: Deception, Distraction, and Democracy Deception, Distraction, and Democracy [ Paperback ]
    Jamieson, Kathleen Hall | Oxford University Press, USA | 1993³â 10¿ù
    51,950¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,600¿ø
    In recent years, Americans have become thoroughly disenchanted with political campaigns, especially with ads and speeches that bombard them with sensational images while avoiding significant issues. Now campaign analyst Kathleen Hall Jamieson prov...
  • Why People Buy

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    Why People Buy [ Paperback ]
    O'Shaughnessy, John | Oxford University Press, USA | 1987³â 12¿ù
    154,350¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,720¿ø
    Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking ...
  • A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

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    A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century 8 Principles for Achieving Brand Leadership in the 21st Century [ Paperback ]
    Bedbury, Scott / Fenichell, Stephen | Penguin Group | 2003³â 03¿ù
    34,440¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,730¿ø
    Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.
  • Naked Consumer: How Our Private Lives Become Public Commodities

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    Naked Consumer: How Our Private Lives Become Public Commodities How Our Private Lives Become Public Commodities [ Paperback ]
    Larson, Erik | Penguin Adult Hc/Tr | 1994³â 02¿ù
    34,440¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,730¿ø
    Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before w...
  • Unlimited Selling Power: How to Master Hypnotic Skills

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    Unlimited Selling Power: How to Master Hypnotic Skills How to Master Hynotic Selling Skills [ Paperback ]
    Moine, Donald / Lloyd, Kenneth | Prentice Hall Press | 1990³â 04¿ù
    30,920¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,550¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales

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  • Digital Marketing Strategy: Text and Cases

    Glen L. Urban | Prentice Hall | 2003³â 07¿ù
    27,000¿ø Æ÷ÀÎÆ®Àû¸³ 810¿ø
    "Digital Marketing Strategy" emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore t...

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  • Clued in

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    Clued in [ Hardcover ]
    Lewis Carbone | Financial Times/Prentice Hall | 2004³â 05¿ù
    50,200¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,510¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Good, bad, or indifferent, every customer has anexperience with your company and the productsor services you provide. But few businesses reallymanage that customer experience... so they losethe chance to transform customers into lifetimecustomers....

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  • Merchandising Math: A Managerial Approach

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    Merchandising Math: A Managerial Approach A Managerial Approach [ Paperback ]
    Kincade, Doris / Gibson, Fay / Woodard, Ginger | Pearson | 2003³â 07¿ù
    220,480¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,030¿ø
    This book introduces readers to the concepts of financial management for the merchandising of fashion goods. Covering basic financial skills needed to succeed when planning, procuring and selling fashion goods, the volume provides an integrated pr...
  • Quality Service: What Every Hospitality Manager Needs to Know

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    Quality Service: What Every Hospitality Manager Needs to Know What Every Hospitality Manager Needs to Know [ Paperback ]
    Martin, William B. | Prentice Hall | 2001³â 10¿ù
    160,650¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,040¿ø
    "Quality Service, What Every Hospitality Manager Needs to Know" is a genuine hospitality manager's guide to successful customer service. In an easy-to-read style, it tells you everything you need to know about transforming everyday humdrum hospit...
  • Business Agility: Strategies for Gaining Competitive Advantage Through Mobile Business Solutions

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    Business Agility: Strategies for Gaining Competitive Advantage Through Mobile Business Solutions Strategies for Gaining Competitive Advantage Through Mobile Business Solutions [ Paperback ]
    Evans, Nicholas D. | Financial Times/Prentice Hall | 2001³â 11¿ù
    41,610¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,090¿ø
    We're all human--especially when we're investing. And that goes for the "big guys," too. Dispassionate economic theories say nothing about the emotional decisions we make--or the financial disasters they can cause.In "Investment Blunders of the...
  • Ready-To-Wear Apparel Analysis

    Ready-To-Wear Apparel Analysis [ Hardcover/3ed. ]
    Patty Brown, Janett Rice | Prentice Hall | 2000³â 07¿ù
    159,000¿ø Æ÷ÀÎÆ®Àû¸³ 7,950¿ø
    So what's in this textbook that you might want to know more about? Making product decisions in the context of the fast-paced, global nature of today's apparel industry. Developing, producing, and evaluating apparel products f...

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  • The New Pr Toolkit

    The New Pr Toolkit Strategies for Successful Media Relations [ Paperback ]
    Breakenridge, Deirdre / Deloughry, Thomas J. | Financial Times/Prentice Hall | 2003³â 02¿ù
    50,150¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,510¿ø
    From opt-in newsletters to Internet-based brand monitoring, from Webcasts to self-serve online pressrooms, professional communicators have an extraordinary range of new tools available to them. In "The New PR Toolkit," you'll learn exactly how to ...
  • The Customer Service Training Tool Kit

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    Jeff Gee, Val Gee, Valerie Gee | McGraw-Hill Companies | 2000³â 01¿ù
    180,810¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,050¿ø
    Helps design and deliver a customer service training program. This book contains 60 activities that can be used 'as is' in short sessions or combined to create longer programs tailored to specific needs. It contains reproducible participant handouts, worksheets, questionnaires, and overhead masters.
  • Applications in Basic Marketing: Clippings from the Popular Business Press 1999 - 2000

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    William D. Perreault, E. Jerome McCarthy | McGraw-Hill Companies | 1999³â 06¿ù
    33,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,700¿ø
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