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and support English/Chinese Language service

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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Creating Corporate Reputations

    수입
    Creating Corporate Reputations Identity, Image and Performance [ Hardcover, POD 주문제작도서 ]
    Dowling, Grahame (, Australian Graduate School of Management) | Oxford University Press | 2000년 12월
    182,870원 (5% 할인) 포인트적립 5,490원
    Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their...
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  • The Oxford Textbook of Marketing

    수입
    The Oxford Textbook of Marketing [ Paperback ]
    Blois, Keith | Oxford University Press, USA | 2001년 01월
    133,870원 (10% 할인) 포인트적립 6,700원
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  • Critical Studies in Media Commercialism

    수입
    Critical Studies in Media Commercialism [ Paperback, POD 주문제작도서 ]
    Andersen, Robin / Strate, Lance | OUP Oxford | 2000년 01월
    124,680원 (5% 할인) 포인트적립 3,750원
    This book brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on ...
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  • The Expressive Organization - Linking Identity, Reputation and the Corporate Brand

    수입
    The Expressive Organization - Linking Identity, Reputation and the Corporate Brand Linking Identity, Reputation, and the Corporate Brand [ Hardcover, POD 주문제작도서 ]
    Holten Larsen, Mogens / Schultz, Majken / Larsen, Mogens Holten | OUP Oxford | 2000년 01월
    282,620원 (5% 할인) 포인트적립 8,480원
    This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization cr...
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  • The Making of a Name: The Inside Story of the Brands We Buy

    수입
    The Making of a Name: The Inside Story of the Brands We Buy The Inside Story of the Brands We Buy [ Hardcover ]
    Rivkin, Steve / Sutherland, Fraser | Oxford University Press, USA | 2004년 08월
    69,280원 (10% 할인) 포인트적립 3,470원
    In this insightful look at brand names, the authors explain how they differ from other names and how they can spell the difference between bankruptcy and marketplace triumph.
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  • Response: The Complete Guide to Profitable Direct Marketing

    수입
    Response: The Complete Guide to Profitable Direct Marketing The Complete Guide to Profitable Direct Marketing [ Hardcover, POD 주문제작도서 ]
    Geller, Lois K. / Godin, Seth / Godin, Seth | Oxford University Press, USA | 2002년 01월
    42,850원 (18% 할인) 포인트적립 2,150원
    An author with 25 years of experience working on direct marketing campaigns for such companies as Ford, 3M, and IBM explains how to write effective copy, design a winning package, choose a target audience and other important steps in the marketing...
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  • Firms, Markets and Hierarchies: The Transaction Cost Economics Perspective

    수입
    Firms, Markets and Hierarchies: The Transaction Cost Economics Perspective The Transaction Cost Perspective [ Hardcover, POD 주문제작도서 ]
    Carroll, Glenn R. / Teece, David J. | Oxford University Press, USA | 1999년 01월
    291,920원 (18% 할인) 포인트적립 14,600원
    This book examines transaction cost economics, the influential theoretical perspective on organizations and industry that was the subject of Oliver Williamson's seminal book, Markets and Hierarchies (1975). Written by leading economists, sociologi...
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  • The Discourse of Classified Advertising

    수입 Oxford Studies in Sociolinguistics
    The Discourse of Classified Advertising Exploring the Nature of Linguistic Simplicity [ Hardcover, POD 주문제작도서 ]
    Bruthiaux, Paul (Professor of English, Professor of English, American Language Institute, USC) | Oxford University Press Inc | 1996년 01월
    264,540원 (18% 할인) 포인트적립 13,230원
    Linguists who have studied simplified varieties of a given language, such as pidgins or the language of caregivers, have tended to explain similarities in their structure by arguing that they use the same mechanisms of simplification. Bruthiaux te...
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  • Consuming Angels

    수입
    Consuming Angels Advertising and Victorian Women [ Hardcover, POD 주문제작도서 ]
    Loeb, Lori Anne (Assistant Professor, Department of History, Assistant Professor, Department of History, University of S | Oxford University Press Inc | 1994년 01월
    264,540원 (18% 할인) 포인트적립 13,230원
    Timid and retiring, the Victorian housewife was an "angel in the house", or so says the stereotype. But when this angel picked up a popular magazine she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adve...
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  • Dirty Politics: Deception, Distraction, and Democracy

    수입
    Dirty Politics: Deception, Distraction, and Democracy Deception, Distraction, and Democracy [ Paperback ]
    Jamieson, Kathleen Hall | Oxford University Press, USA | 1993년 10월
    51,950원 (10% 할인) 포인트적립 2,600원
    In recent years, Americans have become thoroughly disenchanted with political campaigns, especially with ads and speeches that bombard them with sensational images while avoiding significant issues. Now campaign analyst Kathleen Hall Jamieson prov...
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  • Why People Buy

    수입
    Why People Buy [ Paperback ]
    O'Shaughnessy, John | Oxford University Press, USA | 1987년 12월
    154,350원 (10% 할인) 포인트적립 7,720원
    Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking ...
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  • A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

    수입
    A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century 8 Principles for Achieving Brand Leadership in the 21st Century [ Paperback ]
    Bedbury, Scott / Fenichell, Stephen | Penguin Group | 2003년 03월
    34,440원 (18% 할인) 포인트적립 1,730원
    Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.
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  • Unlimited Selling Power: How to Master Hypnotic Skills

    수입
    Unlimited Selling Power: How to Master Hypnotic Skills How to Master Hynotic Selling Skills [ Paperback ]
    Moine, Donald / Lloyd, Kenneth | Prentice Hall Press | 1990년 04월
    30,920원 (18% 할인) 포인트적립 1,550원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales

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  • Digital Marketing Strategy: Text and Cases

    Digital Marketing Strategy: Text and Cases [ Hardcover ]
    Glen L. Urban | Prentice Hall | 2003년 07월
    27,000원 포인트적립 810원
    "Digital Marketing Strategy" emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore t...

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  • Clued in

    수입
    Clued in [ Hardcover ]
    Lewis Carbone | Financial Times/Prentice Hall | 2004년 05월
    50,200원 (18% 할인) 포인트적립 2,510원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Good, bad, or indifferent, every customer has anexperience with your company and the productsor services you provide. But few businesses reallymanage that customer experience... so they losethe chance to transform customers into lifetimecustomers....

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  • Merchandising Math: A Managerial Approach

    수입
    Merchandising Math: A Managerial Approach A Managerial Approach [ Paperback ]
    Kincade, Doris / Gibson, Fay / Woodard, Ginger | Pearson | 2003년 07월
    220,480원 (10% 할인) 포인트적립 11,030원
    This book introduces readers to the concepts of financial management for the merchandising of fashion goods. Covering basic financial skills needed to succeed when planning, procuring and selling fashion goods, the volume provides an integrated pr...
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  • Quality Service: What Every Hospitality Manager Needs to Know

    수입
    Quality Service: What Every Hospitality Manager Needs to Know What Every Hospitality Manager Needs to Know [ Paperback ]
    Martin, William B. | Prentice Hall | 2001년 10월
    160,650원 (10% 할인) 포인트적립 8,040원
    "Quality Service, What Every Hospitality Manager Needs to Know" is a genuine hospitality manager's guide to successful customer service. In an easy-to-read style, it tells you everything you need to know about transforming everyday humdrum hospit...
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  • Business Agility: Strategies for Gaining Competitive Advantage Through Mobile Business Solutions

    수입
    Business Agility: Strategies for Gaining Competitive Advantage Through Mobile Business Solutions Strategies for Gaining Competitive Advantage Through Mobile Business Solutions [ Paperback ]
    Evans, Nicholas D. | Financial Times/Prentice Hall | 2001년 11월
    41,610원 (18% 할인) 포인트적립 2,090원
    We're all human--especially when we're investing. And that goes for the "big guys," too. Dispassionate economic theories say nothing about the emotional decisions we make--or the financial disasters they can cause.In "Investment Blunders of the...
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  • Ready-To-Wear Apparel Analysis

    Ready-To-Wear Apparel Analysis [ Hardcover/3ed. ]
    Patty Brown, Janett Rice | Prentice Hall | 2000년 07월
    159,000원 포인트적립 7,950원
    So what's in this textbook that you might want to know more about? Making product decisions in the context of the fast-paced, global nature of today's apparel industry. Developing, producing, and evaluating apparel products f...

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  • The New Pr Toolkit

    수입 Financial Times (Prentice Hall)
    The New Pr Toolkit Strategies for Successful Media Relations [ Paperback ]
    Breakenridge, Deirdre / Deloughry, Thomas J. | Financial Times/Prentice Hall | 2003년 02월
    50,150원 (18% 할인) 포인트적립 2,510원
    From opt-in newsletters to Internet-based brand monitoring, from Webcasts to self-serve online pressrooms, professional communicators have an extraordinary range of new tools available to them. In "The New PR Toolkit," you'll learn exactly how to ...
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