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  • Marketer's Toolkit: The 10 Strategies You Need to Succeed

    수입
    Marketer's Toolkit: The 10 Strategies You Need to Succeed [ Paperback ]
    Review, Harvard Business | Harvard Business Review Press | 2006년 02월
    35,280원 (18% 할인) 포인트적립 1,770원
    Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this guide for marketers, aims to help them to turn opportunities into profits.
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  • Conquering Consumerspace

    수입
    Conquering Consumerspace Marketing Strategies for a Branded World [ Hardcover ]
    Michael R. Solomon | AMACOM | 2003년 05월
    35,350원 (18% 할인) 포인트적립 1,770원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    "Conquering Consumerspace" reveals the accelerating blurring of traditional boundaries between branded commodities and everyday life.

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  • Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World

    Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World Positioning Your Not-for-Profit [ Hardcover, 3rd Edition ]
    Brinckerhoff, Peter C. | Wiley | 2010년 10월
    36,000원 포인트적립 720원
    A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketingNow in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world.
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  • Marketing : Defind, Explained, Applied (IE)

    Marketing : Defind, Explained, Applied (IE) [ Paperback ]
    Michael Levens | Pearson Education | 2009년 01월
    36,000원 포인트적립 720원
    Undergraduate Principles of Marketing textbookA unique marketing text based on student feedback. Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic...
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  • Basic Marketing Research, 6/E

    Basic Marketing Research, 6/E [ Paperback, 6th International Edition ]
    Gilbert Churchill, Tom Brown | South Western College | 2006년 04월
    36,000원 포인트적립 720원
    This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.
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  • Marketing Management : A Strategic Decision-Making Approach, 7/E

    Marketing Management : A Strategic Decision-Making Approach, 7/E [ Paperback, 7th International Edition ]
    John Mullins, Orville C. Walker, Jr. Harper W Boyd | McGraw-Hill | 2009년 04월
    36,000원 포인트적립 720원
    The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be...

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  • The Law of Marketing, 2/E

    The Law of Marketing, 2/E [ Paperback, 2th International Edition ]
    Lynda J. Oswald | South Western College | 2010년 02월
    36,000원 포인트적립 720원
    Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING, 2e, International Edition traces a product's life cycle from development to distribution to promotion to sale and addresses the particular marketing principles and...
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  • Consumer Behavior and Marketing Strategy, 8/E

    Consumer Behavior and Marketing Strategy, 8/E [ Paperback, 8th International Edition ]
    J.Paul Peter, Jerry Olson | McGraw-Hill Higher Education | 2007년 04월
    36,000원 포인트적립 720원
    This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.

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  • Advertising and Promotion 7/E

    Advertising and Promotion 7/E An Integrated Marketing Communications Perspective
    Belch | McGraw-Hill | 2006년 05월
    36,000원 포인트적립 720원

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  • Services Marketing Management: A Strategic Perspective

    Services Marketing Management: A Strategic Perspective A Strategic Perspective [ Paperback ]
    Kasper, Hans / Van Helsdingen, Piet / Gabbott, Mark | Wiley | 2006년 03월
    36,000원 포인트적립 720원
    In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this...
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  • Retail Management : A Strategic Approach 9/E

    Retail Management : A Strategic Approach 9/E
    Berman | Prentice Hall | 2004년 01월
    36,000원 포인트적립 1,080원

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  • Marketing Research : SPSS 10.0 Student Edition 4/E

    Marketing Research : SPSS 10.0 Student Edition 4/E
    Malhotra | Prentice Hall | 2004년 01월
    36,000원 포인트적립 1,080원

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  • Marketing : Real People,Real Choices 3/E

    Marketing : Real People,Real Choices 3/E
    Solomon | Prentice Hall | 2005년 05월
    36,000원 포인트적립 1,080원

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  • Marketing Management in the 21st Century

    Marketing Management in the 21st Century [ Paperback ]
    Noel Capon, James M. Hulbert | Prentice Hall | 2000년 10월
    36,000원 포인트적립 1,080원
    MARKETING ACTIVITY is at the core of managing a business; it provides the focus for interfacing with customers and is the primary source of intelligence about customers, competitors, and the business environment in general. Marketing must be conce...

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  • Advertising and Promotions

    Advertising and Promotions An Integrated Brand Approach, International Edition [ Paperback, 6th International Edition ]
    Kaufmann, Hans (EuroMed Research Business Institute) | Cengage Learning, Inc | 2012년 02월
    37,000원 포인트적립 740원
    Show your students how good advertising is the result of hard work and careful planning with the exciting new "Advertising and Promotions: An Integrated Brand Approach, 6/e, International Edition" from leading authors Semenik/Allen/O'Guinn. This clearly written text brings a solid understanding of a...

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  • Marketing

    Marketing Library Edition [ Hardcover ]
    William M. Pride, O.C. Ferrell | South-Western College | 2006년 01월
    37,000원 포인트적립 740원
    Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors.
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  • Essentials of Marketing Management

    Essentials of Marketing Management [ Paperback ]
    Greg W. Marshall, Mark W. Johnston | McGraw-Hill Higher Education | 2010년 09월
    37,000원 포인트적립 740원
    This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, i...
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  • Essentials of Marketing, 6/E

    Essentials of Marketing, 6/E [ Paperback, 6th International Edition ]
    Charles Lamb | Thomson Learning | 2008년 02월
    37,000원 포인트적립 740원
    ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but...

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  • Marketing of High-Technology Products and Innovations, 2/E

    Marketing of High-Technology Products and Innovations, 2/E [ Paperback, 2nd Edition, International Edition ]
    Mohr | Prentice Hall | 2005년 01월
    37,000원 포인트적립 740원
    개정판이 출간되었습니다.
    For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation. This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate...

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  • Strategic Marketing Management

    Strategic Marketing Management A Process Based Approach [ Paperback ]
    Southern, Geoff (University of Glasgow) | Cengage Learning EMEA | 2009년 11월
    37,000원 포인트적립 740원
    Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and lo...
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