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  • Marketing Strategy, 7/E (IE)

    Marketing Strategy, 7/E (IE) [ Paperback, 7th International Edition ]
    Orville C. Walker, John W. Mullins | McGraw-Hill | 2012년 07월
    38,000원 포인트적립 760원
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  • Services Marketing, 6/E

    Services Marketing, 6/E [ Paperback, 6th Edition ]
    Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler | McGraw-Hill Higher Education | 2012년 05월
    38,000원 포인트적립 760원
    Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service str...

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  • Global Marketing (IE)

    Global Marketing (IE) [ Paperback, International Edition ]
    Ilan Alon, Eugene Jaffe | Bertrams | 2012년 05월
    38,000원 포인트적립 760원
    Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multi...
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  • Project Management Accounting, with Website: Budgeting, Tracking, and Reporting Costs and Profitability

    Project Management Accounting, with Website: Budgeting, Tracking, and Reporting Costs and Profitability Budgeting, Tracking, and Reporting Costs and Profitability [ Hardcover, 2nd Edition ]
    Callahan, Kevin R. / Stetz, Gary S. / Brooks, Lynne M. | Wiley | 2011년 06월
    38,000원 포인트적립 760원
    Acquire the accounting knowledge and skills to become a top-performing Project Management professionalProject Management accounting involves much more than just understanding how project income and expense impact the general ledger.

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  • Services Marketing, 7/E

    Services Marketing, 7/E [ Paperback, 7th Global Edition ]
    Christopher H Lovelock, Jochen Wirtz | Pearson Education | 2010년 01월
    38,000원 포인트적립 760원
    For undergraduate courses in Service MarketingThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.The fundamentals of services marketing present...

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  • International Marketing, 8/E

    International Marketing, 8/E [ Paperback, 8th International Edition ]
    Michael R. Czinkota, Illka A. Ronkainen | South-Western | 2006년 08월
    38,000원 포인트적립 760원
    "International Marketing, 8e" is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations,...

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  • Exploring Marketing Research

    Exploring Marketing Research [ Hardcover, International Edition ]
    William G. Zikmund, Barry Babin | South-Western | 2006년 11월
    38,000원 포인트적립 760원
    "Exploring Marketing Research" deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research.

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  • Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7/E

    Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7/E [ Paperback ]
    Terence A. Shimp | South-Western | 2006년 07월
    38,000원 포인트적립 760원
    The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflec...

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  • Business Marketing Management : B2B, 10/E

    Business Marketing Management : B2B, 10/E [ Paperback, 10th International Edition ]
    Michael Hutt | South-Western | 2009년 05월
    38,000원 포인트적립 760원
    Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful.

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  • Marketing Strategy, 4/E

    Marketing Strategy, 4/E [ Paperback, 4th International Edition ]
    Michael Hartline, O.C. Ferrell | Cengage Learning | 2007년 02월
    38,000원 포인트적립 760원
    Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fourth edition delivers a practical, straightforward ap...
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  • Basic Marketing, 16/E

    Basic Marketing, 16/E [ Paperback, 16th International Edition ]
    William D. Perreault Jr., Joseph P Cannon, E. Jerome McCarthy | McGraw-Hill | 2007년 04월
    38,000원 포인트적립 760원
    "Basic Marketing, 16e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of "Basic Market...

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  • Principles of Contemporary Marketing

    Principles of Contemporary Marketing [ Hardcover, International Edition ]
    David L. Kurtz | Cengage Learning | 2007년 01월
    38,000원 포인트적립 760원

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  • Introduction to Marketing, International Edition

    Introduction to Marketing, International Edition [ Paperback, 9th International Edition ]
    McDaniel, Carl (University of Texas, Arlington) | Cengage Learning, Inc | 2007년 04월
    38,000원 포인트적립 760원
    With a fresh, streamlined design, Introduction to Marketing, 9e "Takes You There"--helping students and instructors achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful teaching and learning tools, captivating examples, and innovative ap...

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  • Sales Management

    Sales Management Building Customer Relationships and Partnerships [ Paperback, International Edition ]
    Joseph F. Hair | South Western College | 2009년 09월
    38,000원 포인트적립 760원
    "Sales Management: Building Customer Relationships and Partnerships, International Edition" is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function.

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  • Marketing Strategy

    Marketing Strategy A Decision Focused Approach [ Paperback, 7th Edition ]
    Orville Walker, John Mullins, Harper W Boyd Jr. | McGraw-Hill Higher Education | 2010년 02월
    38,000원 포인트적립 760원
    Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationshi...

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  • Cutlip and Center's Effective Public Relations, 10/E

    Cutlip and Center's Effective Public Relations, 10/E [ Paperback, 10th International Edition ]
    Glen Broom | Prentice Hall | 2008년 11월
    38,000원 포인트적립 760원
    For courses in Introductory Public RelationsCutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.

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  • Research Methods for the Behavioral Sciences, 3/E

    Research Methods for the Behavioral Sciences, 3/E [ Paperback, 3rd International Edition ]
    Frederick Gravetter | Cengage Learning | 2008년 01월
    38,000원 포인트적립 760원
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  • Advertising and Integrated Brand Promotion, 5/E

    Advertising and Integrated Brand Promotion, 5/E
    O'Guinn | Cengage Learning | 2008년 01월
    38,000원 포인트적립 760원
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  • Services Marketing, 5/E

    Services Marketing, 5/E [ Paperback, 5th Edition ]
    Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler | McGraw-Hill | 2008년 01월
    38,000원 포인트적립 760원
    Services Marketing, 5/E, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement servic...

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  • Principles of Marketing, 12/E

    Principles of Marketing, 12/E [ Paperback, International Edition ]
    필립 코틀러 저 | Pearson Education Korea | 2007년 01월
    38,000원 포인트적립 760원
    개정판이 출간되었습니다.
    Part 1 Defining Marketing and the Marketing Process 1. Marketing: Managing Profitable Customer Relationships 2. Company and Marketing Strategy: Partnering to Build Customer Relationships Part 2 Understanding the Marketplace and Consumers 3. the Marketing Environment 4. Managing Marketing Informati...

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