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  • MKTG Asia Pacific 2009-2010

    MKTG Asia Pacific 2009-2010 in to the Marketing
    Cengage Learning Australia | 2012년 02월
    33,000원 포인트적립 660원
    This is the Asia-Pacific edition of a proven, innovative solution to enhance the students' learning experience. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory marketing course. Paving a ne...
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  • Advertising and Promotions

    Advertising and Promotions An Integrated Brand Approach, International Edition [ Paperback, 6th International Edition ]
    Kaufmann, Hans (EuroMed Research Business Institute) | Cengage Learning, Inc | 2012년 02월
    37,000원 포인트적립 740원
    Show your students how good advertising is the result of hard work and careful planning with the exciting new "Advertising and Promotions: An Integrated Brand Approach, 6/e, International Edition" from leading authors Semenik/Allen/O'Guinn. This clearly written text brings a solid understanding of a...

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  • Product Innovation Toolbox

    Product Innovation Toolbox A Field Guide to Consumer Understanding and Research [ Hardcover ]
    Jacqueline H. Beckley MBA,Dulce Paredes,Kannapon Lopetchara | Wiley-Blackwell | 2012년 04월
    223,000원 포인트적립 11,150원
    Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought?leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for...

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  • Consumer Behavior and Marketing Strategy, 9/E (IE)

    Consumer Behavior and Marketing Strategy, 9/E (IE) [ Paperback, 9th International Edition ]
    J. Paul Peter, Jerry C. Olson | McGraw-Hill Higher Education | 2010년 04월
    39,000원 포인트적립 780원
    This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing st...

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  • Marketing Management, 14/E

    강력추천
    Marketing Management, 14/E [ Paperback, 14th Edition ]
    Philip Kotler, Kevin Lane Keller | Prentice Hall | 2011년 01월
    30,000원 포인트적립 600원
    개정판이 출간되었습니다.
    Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presen...

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  • Principles of Marketing, 14/E (IE)

    Principles of Marketing, 14/E (IE) [ Paperback, 14th International Edition ]
    Philip Kotle, Gray Armstrong | Pearson Group | 2011년 04월
    44,000원 포인트적립 880원
    Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presen...

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  • Advertising & IMC :Principles and Practice, 9/E (IE)

    Advertising & IMC :Principles and Practice, 9/E (IE) [ Paperback, 9th International Edition ]
    Sandra Moriarty, Nancy Mitchell, William Wells | Pearson Group | 2011년 05월
    43,000원 포인트적립 860원
    For introductory courses in advertising.An accessible, well-written, and student-friendly approach to advertising.Advertising tracks the changes in today’s dynamic world of media and marketing communication?as well as the implications of these changes to traditional practice?and presents them to st...
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  • Basic Marketing Research, 4/E (IE)

    Basic Marketing Research, 4/E (IE) Intergration of Social Media [ Paperback, 4th International Edition ]
    Naresh K. Malhotra | Pearson Group | 2012년 01월
    46,000원 포인트적립 920원
    개정판이 출간되었습니다.
    Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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  • A Framework for Marketing Management, 5/E (IE)

    A Framework for Marketing Management, 5/E (IE) [ Paperback, 5th International Edition ]
    Philip Kotler, Kevin Lane Keller | Pearson Group | 2011년 04월
    35,000원 포인트적립 700원
    For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
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  • Business to Business Marketing (IE)

    Business to Business Marketing (IE) [ Paperback, International Edition ]
    Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano | Pearson Group | 2010년 07월
    33,000원 포인트적립 660원
    For undergraduate courses in Business Marketing.A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts ...
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  • Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing

    Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing Implications for Business-to-consumer Marketing [ Hardcover ]
    Tesar, George / Bodin, Jan | World Scientific Publishing Company | 2012년 06월
    128,000원 포인트적립 2,560원
    This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing a...

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  • Marketing : Real People, Real Choices, 7/E (IE)

    Marketing : Real People, Real Choices, 7/E (IE) [ Paperback, 7th International Edition ]
    Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart | Pearson Education | 2011년 03월
    39,000원 포인트적립 780원
    For undergraduate Principles of Marketing courses.Real people, real choices?give students a real feel for marketing.Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This r...

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  • Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

    The Wiley Event Management
    Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions How to Successfully Promote Events, Festivals, Conventions, and Expositions [ Hardcover, 2nd Edition ]
    Preston, C. A. | Wiley | 2012년 03월
    45,000원 포인트적립 900원
    A modern, completely updated guide to effective event marketingAs the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere?in the U.S. alone, there are more than 2,500 music festiva...
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  • Marketing Research with SPSS, 8/E (IE)

    Marketing Research with SPSS, 8/E (IE) [ Paperback, 8th International Edition ]
    Carl McDaniel Jr., Roger Gates | Wiley | 2009년 06월
    43,000원 포인트적립 860원
    In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real?life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authors’ practical approach and emphasis on being “real” has made this...

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  • Marketing, 14/E

    Marketing, 14/E 2008 Edition [ Hardcover, 14th Edition ]
    William M. Pride, O. C. Ferrell | South-Western College | 2007년 01월
    39,000원 포인트적립 780원
    Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-...

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  • Global Marketing Strategies, 6/E

    Global Marketing Strategies, 6/E [ Hardcover, 6th Edition ]
    Jean-Pierre Jeannet | Houghton Mifflin | 2004년 01월
    39,000원 포인트적립 780원
    Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the "global mindset," with current examples from wel...
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  • Marketing

    Marketing Library Edition [ Hardcover ]
    William M. Pride, O.C. Ferrell | South-Western College | 2006년 01월
    37,000원 포인트적립 740원
    Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors.
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  • The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More

    수입
    The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More [ Hardcover ]
    Bodnar, Kipp / Cohen, Jeffrey L. | Wiley | 2011년 12월
    35,280원 (18% 할인) 포인트적립 1,770원
    Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the ...
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  • Essentials of Marketing, 12/E (IE)

    Essentials of Marketing, 12/E (IE) [ Paperback, 12th International Edition ]
    William Perreault | McGraw-Hill Higher Education | 2009년 11월
    40,000원 포인트적립 800원
    This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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  • Sports Marketing, 2/E

    Sports Marketing, 2/E [ Paperback, 2nd Edition ]
    Sam Fullerton | McGraw-Hill Higher Education | 2006년 06월
    34,000원 포인트적립 680원
    Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Sam Fullerton crafted this text to present the discipline of sports marketing in two broad perspectives. T...

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