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  • Global Marketing, 5/E

    Global Marketing, 5/E A decision-oriented approach [ Paperback, 5th Edition ]
    Svend Hollensen | Prentice Hall | 2010³â 08¿ù
    48,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadt...

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  • Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World

    Brinckerhoff, Peter C. | Wiley | 2010³â 10¿ù
    36,000¿ø Æ÷ÀÎÆ®Àû¸³ 720¿ø
    A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketingNow in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world.
  • Marketing : Defind, Explained, Applied (IE)

    Michael Levens | Pearson Education | 2009³â 01¿ù
    36,000¿ø Æ÷ÀÎÆ®Àû¸³ 720¿ø
    Undergraduate Principles of Marketing textbookA unique marketing text based on student feedback. Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic...
  • Essentials of Marketing Management

    Greg W. Marshall, Mark W. Johnston | McGraw-Hill Higher Education | 2010³â 09¿ù
    37,000¿ø Æ÷ÀÎÆ®Àû¸³ 740¿ø
    This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, i...
  • Project Management Accounting, with Website: Budgeting, Tracking, and Reporting Costs and Profitability

    Project Management Accounting, with Website: Budgeting, Tracking, and Reporting Costs and Profitability Budgeting, Tracking, and Reporting Costs and Profitability [ Hardcover, 2nd Edition ]
    Callahan, Kevin R. / Stetz, Gary S. / Brooks, Lynne M. | Wiley | 2011³â 06¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 760¿ø
    Acquire the accounting knowledge and skills to become a top-performing Project Management professionalProject Management accounting involves much more than just understanding how project income and expense impact the general ledger.

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  • Outsourcing the Sales Function : The Real Costs of Field Sales

    Erin Anderson, Bob Trinkle | South-Western Educational Publishing | 2005³â 02¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 780¿ø
    This book sheds new light on the personal selling function in business-to-business markets. Well versed in the area of manufacturers' reps, the authors equip managers with the tools to determine the true costs and benefits of both in-house and outsourced forces. They explain in detail the difference...
  • Marketing Plans, 7/E

    Marketing Plans, 7/E How to Prepare Them, How to Use Them [ Paperback, 7th Edition ]
    Malcolm McDonald, Hugh Wilson | John Wiley & Sons | 2011³â 03¿ù
    56,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,120¿ø
    Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in ...
  • Marketing Research: An Applied Orientation, 6/E

    Marketing Research: An Applied Orientation, 6/E [ Paperback, 6th Global Edition ]
    Naresh K Malhotra | Pearson Education | 2009³â 10¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.For undergraduate and graduate marketing research courses.Marketing Research: An Applied Orientation allows stu...

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  • Consumer Behavior, 9/E

    Consumer Behavior, 9/E [ Paperback, 9th Edition ]
    Michael R. Solomon | Prentice Hall | 2011³â 01¿ù
    43,000¿ø Æ÷ÀÎÆ®Àû¸³ 860¿ø

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  • Marketing Research, 10/E

    Marketing Research, 10/E [ Paperback, 10th International Edition ]
    David A. Aaker | John Wiley & Sons | 2010³â 03¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø
    Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro?micro?macro" in design, and fitting for students in the intermediate or advanced courses, this highly?regarded text focuses on market intelligence, ...
  • Internet Marketing : Strategy, Implementation and Practice, 4/E

    Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston | Prentice Hall | 2009³â 04¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø
    The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engagin...

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  • Services Marketing, 7/E

    Services Marketing, 7/E [ Paperback, 7th Global Edition ]
    Christopher H Lovelock, Jochen Wirtz | Pearson Education | 2010³â 01¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 760¿ø
    For undergraduate courses in Service MarketingThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.The fundamentals of services marketing present...

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  • Retail Marketing

    Retail Marketing [ Paperback ]
    Peter McGoldrick | McGraw-Hill | 2002³â 02¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativit...
  • International Marketing Strategy : Analysis, Development and Implementation, 5/E

    Isobel Doole, Robin Lowe | South-Western Educational Publishing | 2008³â 01¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much ne...

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  • Marketing Management, 9/E

    Marketing Management, 9/E [ Paperback, 9th International Edition ]
    J.Paul Peter, Jr. James H. Donnelly | McGraw-Hill | 2008³â 11¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø
    Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students¡¯ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain ...
  • Marketing Management

    Marketing Management [ Paperback, International Edition ]
    Greg W. Marshall, Mark W Johnston | McGraw-Hill Higher Education | 2009³â 02¿ù
    44,000¿ø Æ÷ÀÎÆ®Àû¸³ 880¿ø
    Marketing Management 1/e effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business.

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  • Basic Marketing, 17/E

    Basic Marketing, 17/E [ Paperback, 17th International Edition ]
    William D. Perreault Jr., Joseph P Cannon, E. Jerome McCarthy | McGraw-Hill | 2008³â 12¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø
    °³Á¤ÆÇÀÌ Ãâ°£µÇ¾ú½À´Ï´Ù.
    Basic Marketing 17e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been...

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  • Integrated Marketing Communications in Advertising and Promotion, 8/E

    Terence Shimp | South Western College | 2009³â 04¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 780¿ø
    The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and pract...

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  • Marketing Research, 10/E

    Marketing Research, 10/E [ Paperback, 10th International Edition ]
    Lacobucci, Churchill | South Western College | 2009³â 12¿ù
    42,000¿ø Æ÷ÀÎÆ®Àû¸³ 840¿ø
    Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for todays marketing research, MARKETING RESEARCH: METHODOLO...

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  • [Hoyer] Consumer Behavior, 5/E

    [Hoyer] Consumer Behavior, 5/E [ Paperback, 5th International Edition ]
    Wayne D. Hoyer | South Western College | 2009³â 04¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 780¿ø
    Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of ...

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