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  • Luxury Online

    수입
    Luxury Online Styles, Systems, Strategies [ Perfect,eng, POD 주문제작도서 ]
    Uche Okonkwo | Springer Nature B.V. | 2010년 02월
    65,530원 (5% 할인) 포인트적립 1,970원
    This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics requir...
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  • Public Relations for Asia

    수입
    Public Relations for Asia [ Perfect,eng, POD 주문제작도서 ]
    T. Morris | Springer Nature B.V. | 2007년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histo...
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  • Contemporary Thoughts on Corporate Branding and Corporate Identity Management

    수입
    Contemporary Thoughts on Corporate Branding and Corporate Identity Management [ Perfect,eng, POD 주문제작도서 ]
    T. Melewar | Springer Nature B.V. | 2008년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight in...
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  • The New Role of Regional Management

    수입
    The New Role of Regional Management [ Perfect,eng, POD 주문제작도서 ]
    B. Ambos | Springer Nature B.V. | 2009년 12월
    65,530원 (5% 할인) 포인트적립 1,970원
    Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
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  • Marketing Revealed

    수입
    Marketing Revealed Challenging the Myths [ Perfect,eng, POD 주문제작도서 ]
    W. Burgers | Springer Nature B.V. | 2007년 12월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can h...
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  • Luxury Fashion Branding

    수입
    Luxury Fashion Branding Trends, Tactics, Techniques [ Perfect,eng, POD 주문제작도서 ]
    U. Okonkwo | Springer Nature B.V. | 2007년 05월
    65,530원 (5% 할인) 포인트적립 1,970원
    This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products ...
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  • Lived Experiences of Public Consumption

    수입
    Lived Experiences of Public Consumption Encounters with Value in Marketplaces on Five Continents [ Perfect,eng, POD 주문제작도서 ]
    D. Cook | Springer Nature B.V. | 2008년 02월
    65,530원 (5% 할인) 포인트적립 1,970원
    This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. The chapters comprising Live Experiences of Public Consumption give a vivid account of how cultural and economic value intertwine at...
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  • The Changing Nature of Doing Business in Transition Economies

    수입
    The Changing Nature of Doing Business in Transition Economies [ Perfect,eng, POD 주문제작도서 ]
    M. Marinov | Springer Nature B.V. | 2011년 09월
    65,530원 (5% 할인) 포인트적립 1,970원
    Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. This book provides insight into the way in which businesses function with a comprehensive overview ...
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  • Reverse Psychology Marketing

    수입
    Reverse Psychology Marketing The Death of Traditional Marketing and the Rise of the New "Pull" Game [ Perfect,eng, POD 주문제작도서 ]
    I. Sinha | Springer Nature B.V. | 2006년 11월
    65,530원 (5% 할인) 포인트적립 1,970원
    Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of market...
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  • Competitive Identity

    수입
    Competitive Identity The New Brand Management for Nations, Cities and Regions [ Perfect,eng, POD 주문제작도서 ]
    Simon Anholt | Springer Nature B.V. | 2006년 11월
    65,530원 (5% 할인) 포인트적립 1,970원
    Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can bu...
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  • The DNA of Customer Experience

    수입
    The DNA of Customer Experience How Emotions Drive Value [ Perfect,eng, POD 주문제작도서 ]
    C. Shaw | Springer Nature B.V. | 2007년 05월
    65,530원 (5% 할인) 포인트적립 1,970원
    As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emo...
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  • Marketing to the Ageing Consumer

    수입
    Marketing to the Ageing Consumer The Secrets to Building an Age-Friendly Business [ Perfect,eng, POD 주문제작도서 ]
    D. Stroud | Springer Nature B.V. | 2013년 01월
    65,530원 (5% 할인) 포인트적립 1,970원
    Understand the impact of a global ageing population on how products are bought, and the effect this has on how?to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for impro...
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  • Darwinian Fitness in the Global Marketplace

    수입
    Darwinian Fitness in the Global Marketplace Analysing the Competition [ Perfect,eng, POD 주문제작도서 ]
    P. Rajagopal | Springer Nature B.V. | 2012년 11월
    65,530원 (5% 할인) 포인트적립 1,970원
    Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
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  • Luxury Strategy in Action

    수입
    Luxury Strategy in Action [ Perfect,eng, POD 주문제작도서 ]
    J. Hoffmann | Springer Nature B.V. | 2011년 12월
    65,530원 (5% 할인) 포인트적립 1,970원
    Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is ...
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  • Brand Aesthetics

    수입
    Brand Aesthetics [ Perfect,eng, POD 주문제작도서 ]
    G. Mazzalovo | Springer Nature B.V. | 2012년 07월
    65,530원 (5% 할인) 포인트적립 1,970원
    Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
    카트에 넣기 바로구매 리스트에 넣기

  • Simply Seven

    수입
    Simply Seven Seven Ways to Create a Sustainable Internet Business [ Perfect,eng, POD 주문제작도서 ]
    E. Schlie | Springer Nature B.V. | 2011년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet busine...
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  • The Dominant Influence of Marketing in the 21st Century

    수입
    The Dominant Influence of Marketing in the 21st Century The Marketing Leviathan [ Perfect,eng, POD 주문제작도서 ]
    P. Kitchen | Springer Nature B.V. | 2013년 04월
    65,530원 (5% 할인) 포인트적립 1,970원
    Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century.
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  • Meta-Luxury

    수입
    Meta-Luxury Brands and the Culture of Excellence [ Perfect,eng, POD 주문제작도서 ]
    M. Ricca | Springer Nature B.V. | 2012년 04월
    65,530원 (5% 할인) 포인트적립 1,970원
    Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique serie...
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  • Retail Internationalization in China

    수입
    Retail Internationalization in China Expansion of Foreign Retailers [ Perfect,eng, POD 주문제작도서 ]
    L. Qixun Siebers | Springer Nature B.V. | 2011년 07월
    65,530원 (5% 할인) 포인트적립 1,970원
    As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge...
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  • The Superpromoter

    수입
    The Superpromoter The Power of Enthusiasm [ Perfect,eng, POD 주문제작도서 ]
    R. Vogelaar | Springer Nature B.V. | 2010년 11월
    65,530원 (5% 할인) 포인트적립 1,970원
    With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter the...
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