콘텐츠 바로가기
본문 바로가기

YES24 카테고리 리스트

YES24 유틸메뉴

Global YES24안내보기

Global YES24는?

K-POP/K-Drama 관련상품(음반,도서,DVD)을
영문/중문 으로 이용하실 수 있습니다.

Korean wave shopping mall, sell the
K-POP/K-Drama (CD,DVD,Blu-ray,Book) We aceept PayPal/UnionPay/Alipay
and support English/Chinese Language service

English

作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

中文

Exclusive ticket sales for domestic and international pop artists

Global yesticket
검색

어깨배너

2월 혜택 모음
슈퍼특가
1/6

빠른분야찾기

YES24 분야별코너

외국도서 카테고리리스트

마케팅/세일즈 주간베스트이동

마케팅/세일즈

주간베스트 | 새로 나온 책 | 회원리뷰
기본순 판매량순 신상품순 등록일순 최저가순 최고가순 상품명순
처음 11 12 13 14 15 16 17 18 19 20 끝
전체선택 카트에 넣기 바로구매 리스트에 넣기

  • Organizations in the Face of Crisis

    수입
    Organizations in the Face of Crisis Managing the Brand and Stakeholders [ Perfect,eng, POD 주문제작도서 ]
    Dennis W. Tafoya | Springer Nature B.V. | 2016년 02월
    65,530원 (5% 할인) 포인트적립 1,970원
    Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as...
    카트에 넣기 바로구매 리스트에 넣기

  • Marketing in Context

    수입
    Marketing in Context Setting the Scene [ Perfect,eng, POD 주문제작도서 ]
    Chris Hackley | Springer Nature B.V. | 2013년 11월
    65,530원 (5% 할인) 포인트적립 1,970원
    The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural contex...
    카트에 넣기 바로구매 리스트에 넣기

  • Global Luxury Trends

    수입
    Global Luxury Trends Innovative Strategies for Emerging Markets [ Perfect,eng, POD 주문제작도서 ]
    J. Hoffmann | Springer Nature B.V. | 2012년 12월
    65,530원 (5% 할인) 포인트적립 1,970원
    The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxur...
    카트에 넣기 바로구매 리스트에 넣기

  • Managing Social Media and Consumerism

    수입
    Managing Social Media and Consumerism The Grapevine Effect in Competitive Markets [ Perfect,eng, POD 주문제작도서 ]
    . Rajagopal | Springer Nature B.V. | 2013년 09월
    65,530원 (5% 할인) 포인트적립 1,970원
    Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
    카트에 넣기 바로구매 리스트에 넣기

  • Brand Breakout

    수입
    Brand Breakout How Emerging Market Brands Will Go Global [ Perfect,eng, POD 주문제작도서 ]
    Nirmalya Kumar | Springer Nature B.V. | 2013년 06월
    65,530원 (5% 할인) 포인트적립 1,970원
    Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
    카트에 넣기 바로구매 리스트에 넣기

  • From Chinese Brand Culture to Global Brands

    수입
    From Chinese Brand Culture to Global Brands Insights from aesthetics, fashion and history [ Perfect,eng, POD 주문제작도서 ]
    W. Zhiyan | Springer Nature B.V. | 2013년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
    카트에 넣기 바로구매 리스트에 넣기

  • Hit Brands

    수입
    Hit Brands How Music Builds Value for the World's Smartest Brands [ Perfect,eng, POD 주문제작도서 ]
    D. Jackson | Springer Nature B.V. | 2013년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand ...
    카트에 넣기 바로구매 리스트에 넣기

  • The Social Media Manifesto

    수입
    The Social Media Manifesto [ Perfect,eng, POD 주문제작도서 ]
    Jed Hallam | Springer Nature B.V. | 2012년 12월
    65,530원 (5% 할인) 포인트적립 1,970원
    The Social Media Manifesto ?is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement th...
    카트에 넣기 바로구매 리스트에 넣기

  • Luxury, Lies and Marketing

    수입
    Luxury, Lies and Marketing Shattering the Illusions of the Luxury Brand [ Perfect,eng, POD 주문제작도서 ]
    M. Sicard | Springer Nature B.V. | 2013년 12월
    65,530원 (5% 할인) 포인트적립 1,970원
    Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques.
    카트에 넣기 바로구매 리스트에 넣기

  • Brand Revolution

    수입
    Brand Revolution Rethinking Brand Identity [ Perfect,eng, POD 주문제작도서 ]
    M. Sicard | Springer Nature B.V. | 2012년 11월
    65,530원 (5% 할인) 포인트적립 1,970원
    Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the i...
    카트에 넣기 바로구매 리스트에 넣기

  • Beyond Mobile

    수입
    Beyond Mobile People, Communications and Marketing in a Mobilized World [ Perfect,eng, POD 주문제작도서 ]
    M. Lindgren | Springer Nature B.V. | 2002년 03월
    65,530원 (5% 할인) 포인트적립 1,970원
    The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in...
    카트에 넣기 바로구매 리스트에 넣기

  • Inclusive Branding

    수입
    Inclusive Branding The Why and How of a Holistic Approach to Brands [ Perfect,eng, POD 주문제작도서 ]
    Klaus Schmidt | Springer Nature B.V. | 2002년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demo...
    카트에 넣기 바로구매 리스트에 넣기

  • Sports Sponsorship and Brand Development

    수입
    Sports Sponsorship and Brand Development The Subaru and Jaguar Stories [ Perfect,eng, POD 주문제작도서 ]
    M. Beck-Burridge | Springer Nature B.V. | 2001년 11월
    65,530원 (5% 할인) 포인트적립 1,970원
    Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells t...
    카트에 넣기 바로구매 리스트에 넣기

  • Postcolonial Theory and Organizational Analysis

    수입
    Postcolonial Theory and Organizational Analysis A Critical Engagement [ Perfect,eng, POD 주문제작도서 ]
    A. Prasad | Springer Nature B.V. | 2016년 04월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?' Employing the frameworks of postcolonial theory, an international group of sch...
    카트에 넣기 바로구매 리스트에 넣기

  • Building Brand Authenticity

    수입
    Building Brand Authenticity 7 Habits of Iconic Brands [ Perfect,eng, POD 주문제작도서 ]
    M. Beverland | Springer Nature B.V. | 2009년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
    카트에 넣기 바로구매 리스트에 넣기

  • Building Brand Value the Playboy Way

    수입
    Building Brand Value the Playboy Way [ Perfect,eng, POD 주문제작도서 ]
    S. Gunelius | Springer Nature B.V. | 2009년 09월
    65,530원 (5% 할인) 포인트적립 1,970원
    Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
    카트에 넣기 바로구매 리스트에 넣기

  • Integrated Brand Marketing and Measuring Returns

    수입
    Integrated Brand Marketing and Measuring Returns [ Perfect,eng, POD 주문제작도서 ]
    P. Kitchen | Springer Nature B.V. | 2010년 07월
    65,530원 (5% 할인) 포인트적립 1,970원
    A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
    카트에 넣기 바로구매 리스트에 넣기

  • Sensory Marketing

    수입
    Sensory Marketing [ Perfect,eng, POD 주문제작도서 ]
    B. Hulten | Springer Nature B.V. | 2009년 05월
    65,530원 (5% 할인) 포인트적립 1,970원
    The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
    카트에 넣기 바로구매 리스트에 넣기

  • Performance Measurement of New Product Development Teams

    수입
    Performance Measurement of New Product Development Teams A Case of the High-Tech Sector [ Perfect,eng, POD 주문제작도서 ]
    Kenneth A. Loparo | Springer Nature B.V. | 2008년 12월
    65,530원 (5% 할인) 포인트적립 1,970원
    Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure. It examines the use of performance measurement results and the resulting impact on team-member beh...
    카트에 넣기 바로구매 리스트에 넣기

  • Brand Engagement

    수입
    Brand Engagement [ Perfect,eng, POD 주문제작도서 ]
    I. Buckingham | Springer Nature B.V. | 2007년 11월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
    카트에 넣기 바로구매 리스트에 넣기
SeachAPI:Y
기본순 판매량순 신상품순 등록일순 최저가순 최고가순 상품명순
처음 11 12 13 14 15 16 17 18 19 20 끝
전체선택 카트에 넣기 바로구매 리스트에 넣기



맨위로
가족회사 소개
예스이십사(주)
대표 : 김석환, 최세라 주소 : 서울시 영등포구 은행로 11, 5층~6층(여의도동,일신빌딩) 사업자등록번호 : 229-81-37000   통신판매업신고 : 제 2005-02682호 사업자 정보확인 이메일 : yes24help@yes24.com   호스팅 서비스사업자 : 예스이십사(주)

Copyright ⓒ YES24 Corp. All Rights Reserved.

YES24 수상내역 정보보호 관리체계 ISMS인증획득 개인정보보호 우수사이트
소비자피해보상보험 서울보증보험
고객님은 안전거래를 위해 현금 등으로 결제 시 저희 쇼핑몰에서 가입한 구매안전서비스를 이용하실 수 있습니다. 서비스가입사실 확인
EQUUS9