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Korean wave shopping mall, sell the
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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Performance Excellence in Marketing, Sales and Pricing

    수입
    Performance Excellence in Marketing, Sales and Pricing Leveraging Change, Lean and Innovation Management [ Perfect,eng, POD 주문제작도서 ]
    Marc Helmold | Springer Nature B.V. | 2022년 09월
    65,530원 (5% 할인) 포인트적립 1,970원
    The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and servi...
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  • Marketing Effectiveness and Accountability in SMEs

    수입
    Marketing Effectiveness and Accountability in SMEs A Multimethodological Approach [ Perfect,eng, POD 주문제작도서 ]
    Trevor A. Smith | Springer Nature B.V. | 2022년 09월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs).
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  • Business Advancement through Technology Volume I

    수입
    Business Advancement through Technology Volume I Markets and Marketing in Transition [ Perfect,eng, POD 주문제작도서 ]
    Alkis Thrassou | Springer Nature B.V. | 2022년 12월
    65,530원 (5% 할인) 포인트적립 1,970원
    This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers in...
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  • Business Advancement through Technology Volume II

    수입
    Business Advancement through Technology Volume II The Changing Landscape of Industry and Employment [ Perfect,eng, POD 주문제작도서 ]
    Alkis Thrassou | Springer Nature B.V. | 2022년 12월
    65,530원 (5% 할인) 포인트적립 1,970원
    This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. While Volume I off...
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  • Public Sector Marketing Communications Volume I

    수입
    Public Sector Marketing Communications Volume I Public Relations and Brand Communication Perspectives [ Perfect,eng, POD 주문제작도서 ]
    Ogechi Adeola | Springer Nature B.V. | 2022년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book - the first of a two-volume edited work - focuses ...
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  • Fashion Marketing in Emerging Economies Volume II

    수입
    Fashion Marketing in Emerging Economies Volume II South American, Asian and African Perspectives [ Perfect,eng, POD 주문제작도서 ]
    Frederica Brooksworth | Springer Nature B.V. | 2022년 12월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware...
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  • Marketing Luxury Services

    수입
    Marketing Luxury Services Concepts, Strategy, and Practice [ Perfect,eng, POD 주문제작도서 ]
    Miguel Angelo Hemzo | Springer Nature B.V. | 2023년 04월
    65,530원 (5% 할인) 포인트적립 1,970원
    This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services.
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  • Marketing Tourist Destinations in Emerging Economies

    수입
    Marketing Tourist Destinations in Emerging Economies Towards Competitive and Sustainable Emerging Tourist Destinations [ Perfect,eng, POD 주문제작도서 ]
    Ishmael Mensah | Springer Nature B.V. | 2021년 12월
    65,530원 (5% 할인) 포인트적립 1,970원
    While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe?normally?don't have to contend with. The potential for terrorism, political unrest, natural disas...
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  • Marketing Communications in Emerging Economies, Volume II

    수입
    Marketing Communications in Emerging Economies, Volume II Conceptual Issues and Empirical Evidence [ Perfect,eng, POD 주문제작도서 ]
    Thomas Anning-Dorson | Springer Nature B.V. | 2022년 01월
    65,530원 (5% 할인) 포인트적립 1,970원
    Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve ...
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  • Marketing Communications in Emerging Economies, Volume I

    수입
    Marketing Communications in Emerging Economies, Volume I Foundational and Contemporary Issues [ Perfect,eng, POD 주문제작도서 ]
    Thomas Anning-Dorson | Springer Nature B.V. | 2021년 11월
    65,530원 (5% 할인) 포인트적립 1,970원
    The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.
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  • Fashion Communication

    수입
    Fashion Communication Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 [ Perfect,eng, POD 주문제작도서 ]
    Teresa Sadaba | Springer Nature B.V. | 2021년 09월
    65,530원 (5% 할인) 포인트적립 1,970원
    These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdis...
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  • Marketing Brands in Africa

    수입
    Marketing Brands in Africa Perspectives on the Evolution of Branding in an Emerging Market [ Perfect,eng, POD 주문제작도서 ]
    Samuelson Appau | Springer Nature B.V. | 2021년 09월
    65,530원 (5% 할인) 포인트적립 1,970원
    This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the 'last frontier' of global brands,?very little research exists that examines brands and branding in this emerging market.
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  • Green Marketing in Emerging Markets

    수입
    Green Marketing in Emerging Markets Strategic and Operational Perspectives [ Perfect,eng, POD 주문제작도서 ]
    Chipo Mukonza | Springer Nature B.V. | 2021년 08월
    65,530원 (5% 할인) 포인트적립 1,970원
    Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapi...
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  • Green Marketing and Management in Emerging Markets

    수입
    Green Marketing and Management in Emerging Markets The Crucial Role of People Management in Successful Implementation [ Perfect,eng, POD 주문제작도서 ]
    Robert E. Hinson | Springer Nature B.V. | 2021년 10월
    65,530원 (5% 할인) 포인트적립 1,970원
    Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly?on the sustainability agenda.?Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green busines...
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  • Firm Competitive Advantage Through Relationship Management

    수입
    Firm Competitive Advantage Through Relationship Management A Theory for Successful Sustainable Growth [ Perfect,eng, POD 주문제작도서 ]
    Bartosz Deszczy?ski | Springer Nature B.V. | 2021년 04월
    65,530원 (5% 할인) 포인트적립 1,970원
    Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain.
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  • Design Thinking for Food Well-Being

    수입
    Design Thinking for Food Well-Being The Art of Designing Innovative Food Experiences [ Perfect,eng, POD 주문제작도서 ]
    Wided Batat | Springer Nature B.V. | 2021년 01월
    65,530원 (5% 할인) 포인트적립 1,970원
    How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between des...
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  • Advances in Digital Marketing and eCommerce

    수입
    Advances in Digital Marketing and eCommerce First International Conference, 2020 [ Perfect,eng, POD 주문제작도서 ]
    Francisco J. Martinez-Lopez | Springer Nature B.V. | 2020년 05월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in soci...
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  • Digital Peripheries

    수입
    Digital Peripheries The Online Circulation of Audiovisual Content from the Small Market Perspective [ Perfect,eng, POD 주문제작도서 ]
    Petr Szczepanik | Springer Nature B.V. | 2020년 05월
    65,530원 (5% 할인) 포인트적립 1,970원
    This is an open access book.?Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital compet...
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  • Website Quality and Shopping Behavior

    수입
    Website Quality and Shopping Behavior Quantitative and Qualitative Evidence [ Perfect,eng, POD 주문제작도서 ]
    Tereza Semeradova | Springer Nature B.V. | 2020년 04월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour.
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  • Personal Brand Management

    수입
    Personal Brand Management Marketing Human Value [ Perfect,eng, POD 주문제작도서 ]
    Talaya Waller | Springer Nature B.V. | 2020년 04월
    65,530원 (5% 할인) 포인트적립 1,970원
    This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to indiv...
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