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  • Customer-Supplier Relationships in B2B

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    Customer-Supplier Relationships in B2B An Interaction Perspective on Actors in Business Networks [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Antonella La Rocca | Springer Nature B.V. | 2020³â 03¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research - studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology - the author explores the concepts and rol...
  • User Experience Is Brand Experience

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    User Experience Is Brand Experience The Psychology Behind Successful Digital Products and Services [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Felix van de Sand | Springer Nature B.V. | 2019³â 11¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the...
  • From Art to Marketing

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    From Art to Marketing The Relevance of Authenticity to Contemporary Consumer Culture [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Marta Massi | Springer Nature B.V. | 2023³â 03¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the fi...
  • Contemporary Marketing Strategy

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    Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Rajagopal | Springer Nature B.V. | 2019³â 02¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for man...
  • The Ultimate Solutioneer

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    The Ultimate Solutioneer How to Win Your Unfair Share of Business & Super Charge Your Presales Team [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Brian K Copeland | Optimize Press | 2024³â 06¿ù
    46,630¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,400¿ø
    Are you tired of your presales function underperforming??Are you failing to meet your sales targets, and your proposals don't get the customer into buying action??Many organizations' initial problem is that team members aren't treated like disciplined and skilled professionals.?The processes aren't ...
  • Mastering Customer Acquisition

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    Mastering Customer Acquisition [ Case,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Jason Miller | Strategic Advisor Board | 2024³â 04¿ù
    40,940¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,230¿ø
    Are you tired of hitting roadblocks on your entrepreneurial journey??This book is your roadmap to overcoming the hurdles and skyrocketing your business success.?Tailored for ambitious entrepreneurs, it dives deep into what it takes to grow your business from the ground up.?Whether you're struggling ...
  • Scaling Customer Success

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    Scaling Customer Success Building the Customer Success Center of Excellence [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Chitra Madhwacharyula | Springer Nature B.V. | 2023³â 03¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    ?Customer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus on customer adoption, customer experience and then positive correlation, organic growth and retention is achieved. This book will provide a practical gu...
  • Tech SEO Guide

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    Tech SEO Guide A Reference Guide for Developers and Marketers Involved in Technical SEO [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Matthew Edgar | Springer Nature B.V. | 2023³â 02¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    Tech SEO Guide?provides a reference for everyone who works on the technical side of SEO.?SEO has always had a technical component but over the last several years, the technical challenges are increasing as websites deliver richer and more engaging experiences. Those experiences can make it harder fo...
  • Perspectives on Consumer Choice

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    Perspectives on Consumer Choice From Behavior to Action, from Action to Agency [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Gordon R. Foxall | Springer Nature B.V. | 2016³â 10¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today's consumer.
  • Brandjack

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    Brandjack How your reputation is at risk from brand pirates and what to do about it [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Q. Langley | Springer Nature B.V. | 2017³â 06¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    Containing 90+ case studies including BP, Beyonce, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those wh...
  • Winning Minds

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    Winning Minds Secrets From the Language of Leadership [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Simon Lancaster | Springer Nature B.V. | 2017³â 06¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in...
  • Managing Online Reputation

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    Managing Online Reputation How to Protect Your Company on Social Media [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Charlie Pownall | Springer Nature B.V. | 2017³â 06¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effective...
  • Marketing Metaphors and Metamorphosis

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    Marketing Metaphors and Metamorphosis [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    P. Kitchen | Springer Nature B.V. | 2008³â 08¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, und...
  • The Brand Glossary

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    The Brand Glossary [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Interbrand | Springer Nature B.V. | 2006³â 09¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion ...
  • The Global Corporate Brand Book

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    The Global Corporate Brand Book [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    M. Morley | Springer Nature B.V. | 2009³â 05¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened o...
  • Asian Brand Strategy

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    Asian Brand Strategy How Asia Builds Strong Brands [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    M. Roll | Springer Nature B.V. | 2005³â 10¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.
  • Marketing Identities Through Language

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    Marketing Identities Through Language English and Global Imagery in French Advertising [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    E. Martin | Springer Nature B.V. | 2005³â 11¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing ...
  • Brand Choice

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    Brand Choice Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Randolph J. Trappey | Springer Nature B.V. | 2004³â 11¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and intros...
  • Creative Marketing

    ¼öÀÔ
    Creative Marketing An Extended Metaphor for Marketing in a New Age [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    I. Fillis | Springer Nature B.V. | 2005³â 11¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.
  • Levels of Corporate Globalization

    ¼öÀÔ
    Levels of Corporate Globalization Developing a Measurement Scale for Global Customer Management [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    P. Kuchinka | Springer Nature B.V. | 2004³â 04¿ù
    65,530¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,970¿ø
    This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategi...
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