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  • Cognitive Neuroscience

    수입
    Cognitive Neuroscience [ Hardcover ]
    Boyle, Gregory J. (EDT) | Sage Pubns | 2018년 08월
    1,855,230원 (10% 할인) 포인트적립 92,770원
    Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
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  • Legends in Marketing: V. Kumar

    수입
    Legends in Marketing: V. Kumar V. Kumar [ Hardcover ]
    Sheth, Jagdish N. (EDT) / Kopalle, Praveen (EDT) / Levy, Michael (EDT) / Bello, Daniel C. (EDT) | Sage Pubns | 2012년 11월
    1,847,470원 (10% 할인) 포인트적립 92,380원
    Captures the essence of the most important contributions made in the field of marketing in the past hundred years. This book reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
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  • Service Marketing

    수입
    Service Marketing [ Hardcover ]
    Baron, Steve(EDT) | SAGE Publications Ltd | 2010년 11월
    1,844,370원 (10% 할인) 포인트적립 92,220원
    Structured around the evolution of service marketing scholarship in the last 40 years, this collection gives a detailed account of the relationship between the theory and practice of service marketing and the changing social, economic and technical environments over time.
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  • Strategic Communication

    수입
    Strategic Communication [ Hardcover ]
    Wills, Frank / Gregory, Anne(EDT) | SAGE Publications Ltd | 2014년 12월
    1,844,370원 (10% 할인) 포인트적립 92,220원
    This Major Work captures the definitions, key developments and future of the field of strategic communication through a carefully selected collection of seminal papers on the topic.
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  • Crisis Communication

    수입
    Crisis Communication [ Hardcover ]
    Coombs, Timothy(EDT) | SAGE Publications Ltd | 2013년 12월
    1,844,370원 (10% 할인) 포인트적립 92,220원
    For the first time, the most influential papers on the multidisciplinary and complex topic of crisis communication have been brought together in this four-volume major work, which also includes an introductory chapter to the work, written by editor Timothy Coombs.
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  • New Directions in Critical Marketing Studies

    수입
    New Directions in Critical Marketing Studies [ Hardcover ]
    Cluley, Robert(EDT) | SAGE Publications Ltd | 2013년 10월
    1,844,370원 (10% 할인) 포인트적립 92,220원
    The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.
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  • Business-to-Business Marketing

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    Business-to-Business Marketing #1-4 [ Hardcover ]
    Pressey, Andrew(EDT) | SAGE Publications Ltd | 2011년 01월
    1,844,370원 (10% 할인) 포인트적립 92,220원
    This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety.
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  • Media Audiences

    수입
    Media Audiences [ Hardcover ]
    Machin, David(EDT) | SAGE Publications Ltd | 2009년 08월
    1,844,370원 (10% 할인) 포인트적립 92,220원
    This major reference collection brings together a range of theoretical, methodological and thematically diverse articles and chapters that map the most important kinds of work and ideas in international audience studies.
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  • Brand Management

    수입
    Brand Management [ Hardcover ]
    Dall'Olmo Riley, Francesca(EDT) | SAGE Publications Ltd | 2009년 12월
    1,844,370원 (10% 할인) 포인트적립 92,220원
    This essential set provides an overview of the status of brand related research published in the last 50 years, and the debates on a number of still unresolved issues and the contemporary challenges faced by brands and by their managers.
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  • Macromarketing

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    Macromarketing Marketing Systems, Societal Development, Equity & Poverty [ Hardcover ]
    Shultz II, Clifford J(EDT) | SAGE Publications Ltd | 2009년 09월
    1,844,370원 (10% 할인) 포인트적립 92,220원
    This essential reference work is contemporary and comprehensive, providing multiple perspectives on controversial topics within macromarketing such as trade versus aid, and ethical distribution of wealth.
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  • Legends in Marketing: Philip Kotler

    수입
    Legends in Marketing: Philip Kotler Philip Kotler [ Hardcover ]
    Sheth, Jagdish N., Ph.D. (EDT) / Achrol, Ravi S., Ph.D. (EDT) / Blattberg, Robert C., Ph.D. (EDT) | Sage Pubns | 2012년 02월
    1,831,950원 (10% 할인) 포인트적립 91,600원
    Providing insight and historical perspective into one of the greatest marketing thinkers of the 20th century, Philip Kotler, this set reproduces seminal works and includes an interview with the legend.
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  • Legends in Marketing: Naresh K. Malhotra

    수입
    Legends in Marketing: Naresh K. Malhotra Naresh K. Malhotra [ Hardcover ]
    Agarwal, James, Ph.D. / DeSarbo, Wayne S., Ph.D. (CON) / Huber, Joel, Ph.D. (CON) | Sage Pubns | 2011년 09월
    1,831,950원 (10% 할인) 포인트적립 91,600원
    This series is a comprehensive historical perspective into some of the greatest marketing legends of our time, reproducing some of their works as well as providing outsider research on the legends' work.
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  • Legends in Marketing: Shelby D. Hunt

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    Legends in Marketing: Shelby D. Hunt [ Hardcover ]
    Sheth, Jagdish N. | Sage Pubns | 2011년 03월
    1,831,950원 (10% 할인) 포인트적립 91,600원
    Providing insight and historical perspective into some of the greatest marketing thinkers of the 20th century, this set in the Legends in Marketing series reproduces the seminal work of Shelby Hunt.
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  • New Directions in Consumer Research

    수입
    New Directions in Consumer Research [ Hardcover ]
    Jafari, Aliakbar(EDT) | SAGE Publications Ltd | 2015년 10월
    1,793,130원 (10% 할인) 포인트적립 89,660원
    This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research.
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  • Social Marketing

    수입
    Social Marketing Developing Literacy Through Music [ Hardcover ]
    Kay, Maria / Lefebvre, R. Craig(EDT) | SAGE Publications Ltd | 2013년 02월
    1,764,370원 (18% 할인) 포인트적립 88,220원
    Bringing together seminal texts from diverse sources, this four-volume set - opening with an illuminating introduction from the editor - seeks to organize the field of social marketing, highlight its global scope and contributions, and present its current growth and dynamism.
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  • Wiley International Encyclopedia of Marketing, 6 Volume Set

    수입
    Wiley International Encyclopedia of Marketing, 6 Volume Set Marketing Strategy / Marketing Research / Consumber Behavior / Advertising and Intergrated Communication / Product Innovation and Management [ Hardcover ]
    Malhotra, Naresh / Sheth, Jagdish N. | Wiley-Blackwell | 2011년 02월
    1,697,400원 (18% 할인) 포인트적립 84,870원
    With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.
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  • Consumer Behaviour Analysis

    수입 Critical Perspectives on Business and Management
    Consumer Behaviour Analysis Critical Perspectives on Business and Management [ Hardcover, POD 주문제작도서 ]
    Routledge, Routledge | Taylor & Francis Ltd | 2001년 12월
    1,684,580원 (18% 할인) 포인트적립 84,230원
    This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. New introductions and a detailed index are included to guide the reader through the material.
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  • Marketing Research

    수입
    Marketing Research [ Hardcover ]
    Macer, Tim(EDT) | Taylor & Francis Ltd | 2008년 12월
    1,640,250원 (18% 할인) 포인트적립 82,020원
    The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline - and industry - of marketing research has flourished. This title provides a collection of classic and c...
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  • Legends in Consumer Behavior: Jacob Jacoby

    수입
    Legends in Consumer Behavior: Jacob Jacoby Jacob Jacoby [ Hardcover ]
    Sheth, Jagdish N., Ph.D. (EDT) / Olson, Jerry C., Ph.D. (EDT) / Zaltzman, Gerald, Ph.D. (CON) | Gardners Books | 2015년 11월
    1,544,730원 (10% 할인) 포인트적립 77,240원
    The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior over the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the ...
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  • Legends in Marketing: Yoram ′jerry′ Wind

    수입
    Legends in Marketing: Yoram ′jerry′ Wind [ Hardcover ]
    Sheth, Jagdish N. (EDT) | Sage Pubns | 2014년 03월
    1,544,730원 (10% 할인) 포인트적립 77,240원
    Captures the essence of the most important contributions made in the field of Marketing in the past hundred years. This book focuses on the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
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