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  • Consumer Western Europe 2007/2008

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    Consumer Western Europe 2007/2008 [ Paperback, 23rd Edition ]
    Not Available (NA) | Gale Group | 2007년 07월
    1,544,730원 (10% 할인) 포인트적립 77,240원
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  • Legends in Marketing

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    Legends in Marketing [ Hardcover ]
    Gronroos, Christian / Fisk, Raymond P. (EDT) / Edvardsson, Bo (EDT) / Strandvik, Tore (EDT) | Sage Pubns | 2014년 01월
    1,536,970원 (10% 할인) 포인트적립 76,850원
    Captures the essence of the most important contributions made in the field of marketing in the past hundred years. This book reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
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  • International Marketing

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    International Marketing Modern and Classic Papers [ Hardcover ]
    Paliwooda, Stanley J. (EDT) / Ryans, John K., Jr. (EDT) | Edward Elgar Pub | 2008년 04월
    1,532,310원 (10% 할인) 포인트적립 76,620원
    This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years.
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  • Philosophy of Marketing

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    Philosophy of Marketing [ Hardback ]
    Hyman, Michael(EDT) | SAGE Publications Ltd | 2013년 12월
    1,516,120원 (18% 할인) 포인트적립 75,810원
    The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply.
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  • Legends in Marketing: Jagdish N. Sheth

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    Legends in Marketing: Jagdish N. Sheth [ Hardback ]
    Balaji C Krishnan | Sage Publications Ltd | 2015년 01월
    1,471,790원 (18% 할인) 포인트적립 73,590원
    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars abo...
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  • John P. Kotter

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    John P. Kotter [ Hardcover ]
    Wood, John C. (Edith Cowan University, Australia)(EDT) | Taylor & Francis Ltd | 2011년 01월
    1,469,410원 (10% 할인) 포인트적립 44,090원
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  • Legends in Marketing: Kent B. Monroe

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    Legends in Marketing: Kent B. Monroe Kent B. Monroe [ Hardcover ]
    Sheth, Jagdish N. (EDT) | Sage Pubns | 2011년 07월
    1,428,300원 (10% 할인) 포인트적립 71,420원
    Providing insight and historical perspective into some of the greatest marketing thinkers of the 20th century, this set in the Legends in Marketing series reproduces the seminal work of Kent Monroe, leading consultant on pricing, marketing strategy and market research to corporations, governments an...
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  • Brands and Brand Management

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    Brands and Brand Management [ Hardcover ]
    Elliott, Richard (School of Management, University of Bath)(EDT) | Taylor & Francis Ltd | 2008년 11월
    1,418,600원 (18% 할인) 포인트적립 70,930원
    Covers the management of brands across cultural and international boundaries. This book explores brands evolution from signals of provenance and quality to their status as carriers of symbolic meaning and trust. It is suitable for marketing and business scholars - as well as those working in allied ...
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  • The Advertising Age Encyclopedia of Advertising

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    The Advertising Age Encyclopedia of Advertising [ Hardcover ]
    Egolf, Karen | Taylor & Francis Inc | 2002년 12월
    1,397,250원 (10% 할인) 포인트적립 69,870원
    Entries include: - Absolut Vodka - Brand - Children: Targets of Advertising - Demographics - Ethics - Eastman Kodak Company - Feminism, Impact of - Fuller & Smith & Ross, Inc. - Gallup Research - History: Pre-19th Century - Infomercial - Japan - J...
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  • Advertising

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    Advertising Critical Reading [ Hardcover ]
    Moeran, Brian (EDT) | Palgrave Macmillan | 2010년 03월
    1,389,480원 (10% 할인) 포인트적립 69,480원
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  • Political Marketing

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    Political Marketing #1-3 [ Hardcover ]
    Baines, Paul(EDT) | SAGE Publications Ltd | 2011년 03월
    1,366,200원 (10% 할인) 포인트적립 68,310원
    At the crossroads of political communication and marketing, this set explores literature in key topics from advertising and market research to the marketing of terrorist groups.
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  • Advertising

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    Advertising [ Hardcover ]
    Hackley, Chris(EDT) | SAGE Publications Inc | 2009년 11월
    1,366,200원 (10% 할인) 포인트적립 68,310원
    This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.
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  • Critical Marketing Studies

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    Critical Marketing Studies [ Hardcover ]
    Maclaran, Pauline(EDT) | SAGE Publications Ltd | 2009년 05월
    1,366,200원 (10% 할인) 포인트적립 68,310원
    Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, political and economic arenas.
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  • The History of Marketing Thought

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    The History of Marketing Thought [ Hardcover ]
    Jones, Brian(EDT) | SAGE Publications Ltd | 2008년 03월
    1,366,200원 (10% 할인) 포인트적립 68,310원
    Offers an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought. This work introduces historical figures that have played an important role in developing marketing thought.
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  • Legends in Consumer Behavior: James R. Bettman

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    Legends in Consumer Behavior: James R. Bettman [ Hardcover ]
    Lynch, John G., Jr., Ph.D. (EDT) / Sujan, Mita, Ph.D. (EDT) / Payne, John W., Ph.D. (EDT) | Sage Pubns Pvt Ltd | 2016년 04월
    1,342,900원 (10% 할인) 포인트적립 67,150원
    The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of legends in the field, which are supplemented by interviews of these legends as well as by the opinio...
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  • Marketing in China

    수입
    Marketing in China [ Hardback ]
    Wang, Yonggui(EDT) | SAGE Publications Ltd | 2016년 03월
    1,285,600원 (18% 할인) 포인트적립 64,280원
    Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the boom of the present day.
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  • Legends in Marketing: George S. Day

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    Legends in Marketing: George S. Day [ Hardback ]
    Jagdish Sheth | Sage Publications Ltd | 2015년 12월
    1,276,740원 (18% 할인) 포인트적립 63,840원
    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars abo...
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  • The International Perspectives of Marketing Theory

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    The International Perspectives of Marketing Theory [ Hardback ]
    Julier, Guy / Cluley, Robert(EDT) | SAGE Publications Ltd | 2013년 12월
    1,259,000원 (18% 할인) 포인트적립 62,950원
    This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field. In the past few years, the theoretical and conceptual basis of the discipline has been scrutinised and deepened via exposure to alternative ways of u...
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  • Consumer Research Methods

    수입
    Consumer Research Methods [ Hardcover, POD 주문제작도서 ]
    Davies, Andrea(EDT) | SAGE Publications Ltd | 2013년 05월
    1,259,000원 (18% 할인) 포인트적립 62,950원
    This collection offers a comprehensive and illuminating overview of the main methods used in consumer research and outlines the main theoretical, conceptual and historical debates that are relevant to the area.
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  • Legends in Marketing: Paul E. Green

    수입
    Legends in Marketing: Paul E. Green Paul E. Green [ Hardcover ]
    Sheth, Jagdish N. (EDT) / Desarbo, Wayne S. (EDT) / Wind, Yoram (EDT) / Jain, Arun K. (EDT) | Sage Pubns Pvt Ltd | 2017년 03월
    1,226,470원 (10% 할인) 포인트적립 61,330원
    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years
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