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  • Market-Based Management 3/E

    Market-Based Management 3/E [ Paperback/3ed. ]
    Roger J. Best | Prentice Hall | 2002년 12월
    25,000원 포인트적립 750원
    This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, ...

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  • Marketer's Toolkit: The 10 Strategies You Need to Succeed

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    Marketer's Toolkit: The 10 Strategies You Need to Succeed [ Paperback ]
    Review, Harvard Business | Harvard Business Review Press | 2006년 02월
    35,280원 (18% 할인) 포인트적립 1,770원
    Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this guide for marketers, aims to help them to turn opportunities into profits.
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  • Marketing

    Marketing Real People, Real Choices [ Paperback, 8th Global Edition ]
    Michael R. Solomon, Greg W. Marshall, Elnora Stuart | Pearson Education | 2015년 06월
    43,000원 포인트적립 860원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what th...

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  • Marketing

    Marketing Library Edition [ Hardcover ]
    William M. Pride, O.C. Ferrell | South-Western College | 2006년 01월
    37,000원 포인트적립 740원
    Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors.
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  • Marketing & the Internet

    Marketing & the Internet [ Hardcover ]
    Eloise Coupey | Prentice Hall | 2001년 01월
    12,000원 (60% 할인) 포인트적립 120원
    Integrating marketing theory with Internet reality, this book helps readers develop the skills necessary to understand and integrate Internet technology and characteristics into marketing strategy. It helps them recognize and understand the implications of the Internet not only as a marketplace, but...

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  • Marketing 7/E

    Marketing 7/E
    Berkowitz | McGraw-Hill | 2003년 01월
    35,000원 포인트적립 1,050원

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  • Marketing : An Introduction, 12/E (I/E)

    Marketing : An Introduction, 12/E (I/E) [ Paperback, 12th, Global Edition ]
    Gary Armstrong,Philip Kotler | Pearson Higher Education | 2014년 06월
    45,000원 포인트적립 900원
    개정판이 출간되었습니다.
    For undergraduate Principles of Marketing courses.This best-selling, brief text introduces marketing through the lens of creating value for customers.With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives ev...

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  • Marketing : An Introduction, 9/E (IE)

    Marketing : An Introduction, 9/E (IE) [ Paperback, 9th Edition ]
    Kotler | Prentice Hall | 2008년 02월
    38,000원 포인트적립 760원
    The sixth edition of this text/CD-ROM package reflects the latest thinking in areas such as relationship marketing, communication technologies, value-delivery networks, global marketing, marketing ethics, and environmentalism. Sections cover the marketing process, the marketing environment, developi...

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  • Marketing : Creating and Keeping Customersin an E-Commerce World 7/E

    Marketing : Creating and Keeping Customersin an E-Commerce World 7/E
    Zikmund | South-Western | 2001년 01월
    33,000원 포인트적립 990원

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  • Marketing : Defind, Explained, Applied (IE)

    Marketing : Defind, Explained, Applied (IE) [ Paperback ]
    Michael Levens | Pearson Education | 2009년 01월
    36,000원 포인트적립 720원
    Undergraduate Principles of Marketing textbookA unique marketing text based on student feedback. Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic...
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  • Marketing : Defined, Explained, Applied, 2/E (IE)

    Marketing : Defined, Explained, Applied, 2/E (IE) [ Paperback, 2nd International Edition ]
    Michael Levens | Pearson Group | 2011년 01월
    40,000원 포인트적립 800원
    A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key informa...
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  • Marketing : Real People, Real Choices, 7/E (IE)

    Marketing : Real People, Real Choices, 7/E (IE) [ Paperback, 7th International Edition ]
    Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart | Pearson Education | 2011년 03월
    39,000원 포인트적립 780원
    For undergraduate Principles of Marketing courses.Real people, real choices?give students a real feel for marketing.Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This r...

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  • Marketing : Real People,Real Choices 3/E

    Marketing : Real People,Real Choices 3/E
    Solomon | Prentice Hall | 2005년 05월
    36,000원 포인트적립 1,080원

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  • Marketing : The Core

    Marketing : The Core
    Kerin | McGraw-Hill | 2004년 01월
    32,000원 포인트적립 960원

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  • Marketing : WITH OLC AND Premium Content, 14/E

    Marketing : WITH OLC AND Premium Content, 14/E [ Paperback, 14th Edition ]
    Michael J Etzel, Orville C. Walker, William J. Stanton | McGraw-Hill | 2006년 01월
    39,000원 포인트적립 780원
    Marketing, 14/e, by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integra...
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  • Marketing : WITH OLC AND Premium Content: Principles and Perspectives, 5/E

    Marketing : WITH OLC AND Premium Content: Principles and Perspectives, 5/E [ Paperback, 5th Edition ]
    William O. Bearden, Thomas N. Ingram, Raymond W. LaForge | McGraw-Hill | 2005년 12월
    35,000원 포인트적립 700원
    "Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk abou...
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  • Marketing Analytics

    Marketing Analytics Based on First Principles [ Paperback ]
    Germann, Associate Professor Frank (University of Notre Dame, USA) | Bloomsbury Publishing PLC | 2022년 03월
    55,000원 포인트적립 1,100원
    All customers differ. All customers change. All competitors react. All resources are limited.Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies...
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  • Marketing Book

    Marketing Book [ Paperback/5ed. ]
    Michael Baker | Butterworth-Heinemann | 2002년 12월
    40,000원 포인트적립 1,200원
    This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker h...

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  • Marketing Channel Strategy, 8/E

    Marketing Channel Strategy, 8/E International Edition [ Paperback, 8th Edition ]
    Anne Coughlan | Pearson Higher Education | 2014년 08월
    50,000원 포인트적립 1,000원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competiti...

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  • Marketing Channels

    Marketing Channels [ Paperback, 7th Edition, 영국판 ]
    Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary | Prentice Hall | 2008년 05월
    43,000원 포인트적립 860원
    개정판이 출간되었습니다.
    For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advan...

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