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  • Selling, 5/E

    Weitz | McGraw-Hill | 2004³â 01¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
  • Service Management and Marketi

    Service Management and Marketi [ Paperback, 4th Edition ]
    Gronroos, Christian | Wiley | 2016³â 01¿ù
    58,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,160¿ø
    Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as w...
  • Service Marketing : A Strategic Approach

    Goncaves | Prentice Hall | 1998³â 01¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
  • Service Marketing, 7/E

    Service Marketing, 7/E Integrating Customer Focus Across the Firm [ Paperback, 7th Edition, International Student Edition ]
    Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremier | McGraw-Hill Education | 2017³â 04¿ù
    10,000¿ø Æ÷ÀÎÆ®Àû¸³ 200¿ø
    Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
  • Services Marketing Management: A Strategic Perspective

    Services Marketing Management: A Strategic Perspective A Strategic Perspective [ Paperback ]
    Kasper, Hans / Van Helsdingen, Piet / Gabbott, Mark | Wiley | 2006³â 03¿ù
    36,000¿ø Æ÷ÀÎÆ®Àû¸³ 720¿ø
    In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this...
  • Services Marketing, 5/E

    Services Marketing, 5/E [ Paperback, 5th Edition ]
    Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler | McGraw-Hill | 2008³â 01¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 760¿ø
    Services Marketing, 5/E, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement servic...

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  • Services Marketing, 6/E

    Services Marketing, 6/E [ Paperback, 6th Edition ]
    Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler | McGraw-Hill Higher Education | 2012³â 05¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 760¿ø
    Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book¡¯s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service str...

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  • Services Marketing, 6/E

    Lovelock | Prentice Hall | 2007³â 01¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø

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  • Services Marketing, 7/E

    Services Marketing, 7/E [ Paperback, 7th Global Edition ]
    Christopher H Lovelock, Jochen Wirtz | Pearson Education | 2010³â 01¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 760¿ø
    For undergraduate courses in Service MarketingThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.The fundamentals of services marketing present...

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  • Services Marketing: Integrating Customer Focus Across the Firm ISE

    Gremler, Dwayne | McGraw-Hill Education | 2023³â 01¿ù
    57,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,140¿ø
    Zeithaml/Bitner/Gremler/Mende, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. - Managerial focused app...
  • Social Marketing: Behavior Change for Good

    Social Marketing: Behavior Change for Good Behavior Change for Good [ Paperback, 7th Edition ]
    Lee, Nancy R. / Kotler, Philip / Colehour, Julie | Sage Publications, Inc | 2023³â 05¿ù
    65,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,300¿ø
    Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strat...
  • Social Media Marketing

    Social Media Marketing 80 cheerful tipples to warm up winter [ Paperback, 4th Edition, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Tuten, Tracy L. | Sage Publications Ltd | 2020³â 11¿ù
    59,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,180¿ø
    **Winner of the TAA 2017 Textbook Excellence Award**¡°Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its us...
  • Spatial Price Equilibrium and Fish Market Integration in Nigeria

    Spatial Price Equilibrium and Fish Market Integration in Nigeria [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Mafimisebi, Taiwo | LAP Lambert Academic Publishing | 2011³â 02¿ù
    154,040¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,630¿ø
    This study examined the extent and type of spatial market integration in fish marketing in Nigeria. It used private traders' monthly retail prices in spatially separated markets. The empirical analysis revealed the markets that recorded the highest mean monthly prices. Variability index showed that ...
  • Sports Marketing

    Sports Marketing [ Paperback ]
    Sam Fullerton | McGraw-Hill | 2006³â 08¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    Divided into two parts, this work helps readers gain understanding of how to apply marketing strategies and tactics within the sports marketing environment. It deals with the idea of the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-relat...
  • Sports Marketing, 2/E

    Sports Marketing, 2/E [ Paperback, 2nd Edition ]
    Sam Fullerton | McGraw-Hill Higher Education | 2006³â 06¿ù
    34,000¿ø Æ÷ÀÎÆ®Àû¸³ 680¿ø
    Sports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Sam Fullerton crafted this text to present the discipline of sports marketing in two broad perspectives. T...

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  • Sports Marketing, 4/E

    Sports Marketing, 4/E A Strategic Perspective
    Shank | Prentice Hall | 2008³â 01¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø

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  • Asia's Star Brands

    Asia's Star Brands [ Paperback ]
    Temporal, Paul | Wiley | 2005³â 12¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential ...
  • Stocks for the Long Run

    Stocks for the Long Run The Definitive Guide to Financial Market Returns and Long-Term Investment Strategies [ Hardcover, 4th Edition ]
    Jeremy J. Siegel | McGraw-Hill | 2007³â 11¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 980¿ø
    ¿ÍÆ°½ºÄð Á¦·¯¹Ì ½Ã°Ö ±³¼öÀÇ ¿ª»ç»ó °¡Àå ¿Ïº®ÇÑ ÅõÀÚÁöħ¼­¿ÍÆ°½ºÄð¿¡¼­ À繫ÇÐÀ» °¡¸£Ä¡°í ÀÖ´Â Á¦·¯¹Ì ½Ã°Ö ±³¼ö´Â 'Àå±âÅõÀÚÀÇ ´ë»óÀ¸·Î´Â Áֽĸ¸Å­ À§ÇèÀÌ ³·°í ¼öÀÍÀÌ ³ôÀº ÀÚ»êÀº ¾ø´Ù'´Â ¸íÁ¦¸¦ óÀ½ Á¦½ÃÇÏ°í À̸¦ ü°èÀûÀ¸·Î Áõ¸íÇÑ »ç¶÷ÀÌ´Ù. ±×ÀÇ Àú¼­ [ÁֽĿ¡ Àå±âÅõÀÚÇ϶ó]´Â Ãâ°£°ú µ¿½Ã¿¡ ¼¼°èÀûÀÎ º£½ºÆ®...

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  • Strategic Brand Management, 4/E (IE)

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    Strategic Brand Management, 4/E (IE) [ Paperback, 4th International Edition ]
    Kevin Keller | Pearson Group | 2012³â 10¿ù
    127,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,380¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    For students, managers and senior executives studying Brand Management.Keller¡¯s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable e...

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  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

    Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 10 habits to sustain high performance [ Paperback, 5th Edition ]
    Swaminathan, Vanitha | Pearson Education Limited | 2019³â 08¿ù
    57,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,140¿ø
    This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management.
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