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  • Marketing Channels : A Management View 7/E

    Marketing Channels : A Management View 7/E [ Hardcover ]
    Bert Rosenbloom | South-Western Educational Publishing | 2003년 04월
    38,000원 포인트적립 760원
    Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that st...

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  • Marketing Classics, 8/E

    Marketing Classics, 8/E
    Enis | Prentice Hall | 1995년 01월
    30,000원 포인트적립 600원
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  • Marketing Foundations, 4/E

    Marketing Foundations, 4/E [ Paperback, 4th International Edition ]
    William M. Pride | South-Western | 2010년 04월
    35,000원 포인트적립 700원
    MARKETING FOUNDATIONS, 4e, International Edition offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses.

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  • Marketing Logistics

    Marketing Logistics [ Paperback, POD 주문제작도서 ]
    Christopher, Martin / Peck, Helen | Routledge | 2003년 06월
    77,540원 (18% 할인) 포인트적립 3,880원
    This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which compet...
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  • Marketing Management

    Marketing Management [ Paperback, 2nd Edition ]
    Greg W. Marshall, Mark W. Johnston | McGraw-Hill College | 2014년 04월
    20,000원 포인트적립 400원
    회원리뷰(4건) 리뷰 총점10.0 정보 더 보기/감추기
    •  종이책 리뷰 (2건)
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    Markshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Giving the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions...
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  • Marketing Management

    Marketing Management [ Paperback, International Edition ]
    Greg W. Marshall, Mark W Johnston | McGraw-Hill Higher Education | 2009년 02월
    44,000원 포인트적립 880원
    Marketing Management 1/e effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business.

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  • Marketing Management , 11/E

    Marketing Management , 11/E [ Paperback, 11th Edition ]
    Peter | McGraw-Hill Higher Education | 2012년 11월
    42,000원 포인트적립 840원
    Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing succes...

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  • Marketing Management 2/E

    Marketing Management 2/E
    Czinkota | South-Western | 2001년 01월
    33,000원 포인트적립 990원

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  • Marketing Management : A Strategic Decision-Making Approach, 7/E

    Marketing Management : A Strategic Decision-Making Approach, 7/E [ Paperback, 7th International Edition ]
    John Mullins, Orville C. Walker, Jr. Harper W Boyd | McGraw-Hill | 2009년 04월
    36,000원 포인트적립 720원
    The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be...

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  • Marketing Management : Text and Cases

    Marketing Management : Text and Cases [ Paperback ]
    Douglas J. Dalrymple, Leonard J. Parsons | John Wiley & Sons | 1990년 01월
    25,000원 포인트적립 500원
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  • Marketing Management Strategies

    Marketing Management Strategies [ Paperback, International Edition, 5/E ]
    FERRELL, HARTLINE | South Western College | 2010년 07월
    42,000원 포인트적립 840원
    Thoroughly revised and updated, MARKETING MANAGMENT STRATEGIES, 5e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, andfor the first timephotographs, the fifth edition delivers a...

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  • Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing

    Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing Implications for Business-to-consumer Marketing [ Hardcover ]
    Tesar, George / Bodin, Jan | World Scientific Publishing Company | 2012년 06월
    128,000원 포인트적립 2,560원
    This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing a...

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  • Marketing Management in the 21st Century

    Marketing Management in the 21st Century [ Paperback ]
    Noel Capon, James M. Hulbert | Prentice Hall | 2000년 10월
    36,000원 포인트적립 1,080원
    MARKETING ACTIVITY is at the core of managing a business; it provides the focus for interfacing with customers and is the primary source of intelligence about customers, competitors, and the business environment in general. Marketing must be conce...

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  • Marketing Management, 13/E

    Marketing Management, 13/E [ Paperback, 13th International Edition ]
    필립 코틀러 저 | Pearson Education | 2008년 03월
    43,000원 포인트적립 860원
    회원리뷰(1건) 리뷰 총점9.0 정보 더 보기/감추기
    •  종이책 리뷰 (1건)
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    •  eBook 한줄평 (0건)
    개정판이 출간되었습니다.
    Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain m...

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  • Marketing Management, 14/E

    강력추천
    Marketing Management, 14/E [ Paperback, 14th Edition ]
    Philip Kotler, Kevin Lane Keller | Prentice Hall | 2011년 01월
    30,000원 포인트적립 600원
    개정판이 출간되었습니다.
    Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presen...

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  • Marketing Management, 2/E

    Marketing Management, 2/E [ Paperback, 2nd Edition ]
    Michael R. Czinkota, Masaaki Kotabe | Thomson/South-Western College Pub. | 2000년 05월
    구매혜택
    교재 특가 할인도서
    11,000원 (63% 할인) 포인트적립 0원
    A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry e...
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  • Marketing Management ISE

    Marketing Management ISE [ Paperback, 4th Edition, International Student Edition ]
    Johnston, Mark | McGraw-Hill Education | 2022년 04월
    45,000원 포인트적립 900원
    Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is practiced in successful organizations today.The content of the4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted a...
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  • Marketing Management, 9/E

    Marketing Management, 9/E [ Paperback, 9th International Edition ]
    J.Paul Peter, Jr. James H. Donnelly | McGraw-Hill | 2008년 11월
    40,000원 포인트적립 800원
    Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain ...
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  • Marketing Management, An Asian Perspective

    Marketing Management, An Asian Perspective [ Paperback, 7th Edition ]
    Leong, Siew-Meng | Pearson Education Limited | 2017년 05월
    39,000원 포인트적립 780원
    For undergraduate and graduate courses in marketing management.The gold standard for today’s marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday-and in order for stude...
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  • Marketing Metrics : 50+ Metrics Every Executive Should Master

    Marketing Metrics : 50+ Metrics Every Executive Should Master [ Hardcover ]
    Paul Farris, Phillip E. Pfeifer, Neil T. Bendle | Wharton School Publishing | 2006년 04월
    44,000원 포인트적립 1,320원
    Today's best marketers recognize the importance of metrics, measurement, and accountability, but few recognize the extraordinary range of metrics available for evaluating their strategies and tactics. This book introduces today's most powerful marketing metrics and shows readers how to use metrics t...

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