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Korean wave shopping mall, sell the
K-POP/K-Drama (CD,DVD,Blu-ray,Book) We aceept PayPal/UnionPay/Alipay
and support English/Chinese Language service

English

作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

中文

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  • Purchasing and Supply Chain Management, 4/E

    Purchasing and Supply Chain Management, 4/E [ Paperback, 4th Edition ]
    Arjan Van Weele | Cengage Learning | 2004년 11월
    28,000원 포인트적립 560원
    Purchasing and supply chain management provides a highly structured and comprehensive approach to the fundamental principles and practice of purchasing and supply chain management. It adopts a rigorous managerial perspective on the process of purchasing and analyses its role, position and importance...
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  • Asia's Star Brands

    Asia's Star Brands [ Paperback ]
    Temporal, Paul | Wiley | 2005년 12월
    20,000원 포인트적립 400원
    Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential ...
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  • International Finance: Contemporary Issues

    International Finance: Contemporary Issues [ Paperback, 4th Edition ]
    Levi, Maurice D. / Das, Dilip | Routledge | 2005년 03월
    45,000원 포인트적립 900원
    This impressive new edition builds and improves upon the popular style and structure of the original. With new data, improved pedagogy, and coverage of all of the main developments in international finance over the last few years. This book is sure to be a hit with students and their lecturers in In...
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  • Advertising, 2/E

    Advertising, 2/E Concept And Copy [ Paperback, 2nd Edition ]
    George Felton | Norton Creek Press | 2005년 11월
    33,000원 포인트적립 660원
    How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing...
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  • Essentials of Marketing, 5/E

    Essentials of Marketing, 5/E [ Paperback, 5th Edition ]
    Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel | Thomson | 2005년 10월
    11,000원 (63% 할인) 포인트적립 0원
    ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated b...

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  • The Brand Gap: Revised Edition

    The Brand Gap: Revised Edition [ Paperback, 2nd Edition ]
    Neumeier, Marty | New Riders Publishing | 2005년 07월
    18,000원 포인트적립 360원
    The second edition features a 220-term brand glossary and a premium softcover binding. THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite...

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  • New Products Management, 8/E

    수입 McGraw-Hill/Irwin Series in Marketing
    New Products Management, 8/E [ Hardcover, 8th Edition ]
    C.Merle Crawford,C.Anthony Di Benedetto | McGraw-Hill College | 2005년 01월
    250,600원 (10% 할인) 포인트적립 12,530원
    NEW PRODUCTS MANAGEMENT by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organ...
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  • Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences and Consumer Shows

    Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences and Consumer Shows [ Paperback ]
    Siskind, Barry | Wiley | 2005년 05월
    20,000원 포인트적립 600원
    성공적인 전시회, 박람회 개최를 위한 익스히비션 마케팅의 개론서. 전시회, 박람회, 각종 쇼, 프로덕트 렁칭, 스포츠이벤트 등 다양한 맨투맨 프로모션은 점점 마케팅 전체에서 차지하는 비중을 늘려나가고 있다. 전문 전시회 컨설턴트인 저자는 단계별 해법 제시와 주요 부분에서의 어드바이스를 통해 성공적인 전시 이벤...

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  • Sales Management, 8/E

    Sales Management, 8/E
    Dalrymple | Wiley | 2004년 01월
    35,000원 포인트적립 700원

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  • Quantitative Analysis in Marketing Management

    Quantitative Analysis in Marketing Management [ Paperback ]
    Moutinho, Luiz / Goode, Mark / Davies, Fiona | Wiley | 1998년 01월
    26,000원 포인트적립 520원
    This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.

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  • Marketing Research, 7/E

    Marketing Research, 7/E [ Hardcover ]
    David A. A. Aaker, George S. Day, V. Kumar | Wiley | 2000년 07월
    34,000원 포인트적립 680원
    The authors first show both practicing and future managers and researchers where marketing research fits into the organization and how it fuels decision-making. Then they detail each element of the process in a way that helps to develop sound decision-making skills. Finally, they spotlight how marke...

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  • Getting Started in Options 4/E

    Getting Started in Options 4/E
    Thomsett | Wiley | 2001년 01월
    25,000원 포인트적립 500원
    A new edition demystifies options for individual investorsInvesting in options sounds so risky that many people fail to capitalize on this potentially lucrative opportunity. In non-technical, easy-to-follow terms, this new edition of Getting Started in Options thoroughly demystifies the options mark...
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  • Getting Started in Internet Auctions

    Getting Started in Internet Auctions
    Elliott | Wiley | 2001년 01월
    25,000원 포인트적립 750원
    This book describes winning strategies for both online buyers and sellers, including how to spot inferior merchandise, how to negotiate successfully, pricing information, and more. Original.

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  • The Business of Brands

    The Business of Brands [ Hardcover ]
    Jon Miller, David Muir | Wiley | 2004년 11월
    48,000원 포인트적립 960원
    Brands can create value across the full spectrum of business activities - from human resources to product development and, of course, market share and customer loyalty. Successful business leaders recognise this, and brands are moving up the corporate agenda. 『The Business of Brands』 provides insi...
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  • Strategic Electronic Marketing : Managing E-Business

    Strategic Electronic Marketing : Managing E-Business [ Hardcover ]
    Brad Kleindl | Thomson | 2000년 04월
    30,000원 포인트적립 600원
    Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underline marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Kleindl prepares the rea...
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  • Public Relations Writing : Form and Style, 7/E

    Public Relations Writing : Form and Style, 7/E [ Paperback, 7/E ]
    Doug Newsom, Jim Haynes | Thomson | 2004년 03월
    32,000원 포인트적립 640원
    PUBLIC RELATIONS WRITING: FORM AND STYLE offers the practical approach one would expect to find in a trade book, but uses the principles and theories of public relations to give students what they need to write with understanding and purpose. Part One provides the background for all public relations...
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  • Marketing Theory : A Student Text

    Marketing Theory : A Student Text [ Paperback ]
    Michael J. Baker | Thomson | 2000년 03월
    30,000원 포인트적립 600원
    Marketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It provides a number of concise, authoritative and clear summaries of aspects of marketing theory, which form the foundations on which the discipline and practice of m...
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  • Marketing Strategy, 3/E

    Marketing Strategy, 3/E [ Paperback, 3rd Edition ]
    O. C. Ferrell, Michael Hartline | Thomson | 2004년 04월
    33,000원 포인트적립 660원
    Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps to develop a customer-oriented market strategy and market plan.
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  • Marketing Principles and Best Practice, 3/E

    Marketing Principles and Best Practice, 3/E [ Paperback, 3rd International Edition ]
    K. Hoffman, Michael R. Czinkota | Thomson | 2004년 01월
    40,000원 포인트적립 800원
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  • Effective Marketing, 3/E

    Effective Marketing, 3/E [ Paperback, 3rd Edition ]
    William G. Zikmund, Michael d'Amico | Thomson | 2001년 02월
    35,000원 포인트적립 700원
    With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a conci...
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