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  • Customer Relationship Management

    Customer Relationship Management Linking People, Process, and Technology
    Stanley A. Brown, Price Waterhouse Coopers | John Wiley & Sons | 2000³â 07¿ù
    32,000¿ø Æ÷ÀÎÆ®Àû¸³ 640¿ø
    ¿À´Ã³¯ÀÇ º¯È­ÇÏ´Â ½ÃÀå ¼Ó¿¡¼­ º¸´Ù °æÀï·ÂÀ» °®Ãß±â À§ÇØ, ±â¾÷¿¡°Ô´Â ´õ ÀÌ»ó Á¦Ç° Áß½ÉÀÌ ¾Æ´Ñ °í°´ Áß½ÉÀÇ ¸¶Àεå¿Í Àü·«ÀÌ ¿ä±¸µÇ¾îÁø´Ù. CRM(°í°´°ü°è°ü¸®)Àº ÃÖ±Ù °¡Àå È¿°úÀûÀÎ °í°´ Á᫐ ¸¶ÄÉÆà ÁßÀÇ Çϳª·Î Æò°¡µÇ°í Àִµ¥, ÀÌ Ã¥Àº ±×·¯ÇÑ CRMÀÇ ¸ðµç Ãø¸éÀ» ´Ù·ç°í ÀÖÀ» »Ó ¾Æ´Ï¶ó Á¦Ç°°ú ¼­ºñ½º Çõ½Å, ÆǸŠ...

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  • An Introduction to the Commodities, Energy & Transport Markets(Hard 300PP)

    Reuters | Wiley | 2000³â 01¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    The Reuters Financial Training Series An Introduction to the Commodities, Energy and Transport Markets An Introduction to the Commodities, Energy and Transport Markets takes readers through the basics of these closely related and increasingly popu...
  • Marketing on the Internet : Principles of Online Marketing (1st ed.)

    Judy Strauss, Raymond D. Frost | Prentice Hall | 1999³â 03¿ù
    29,000¿ø Æ÷ÀÎÆ®Àû¸³ 580¿ø
    This book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. It discusses the Net (1) for new products and services, (2) as both direct and indirect distribution channel, and (3) for marketing communications such as advertising, sales promoti...
  • An Introduction to Bond Markets

    Reuters Limited, Reuters | Wiley | 1999³â 01¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,350¿ø
    The Reuters Financial Training Series An Introduction to Bond Markets An Introduction to Bond Markets introduces novices to bonds, notes, derivatives and other instruments used in the world’ s largest markets. Readers will learn how these pro...

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  • Service Marketing, 7/E

    Service Marketing, 7/E Integrating Customer Focus Across the Firm [ Paperback, 7th Edition, International Student Edition ]
    Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremier | McGraw-Hill Education | 2017³â 04¿ù
    10,000¿ø Æ÷ÀÎÆ®Àû¸³ 200¿ø
    Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
  • Brand Admiration: Building a Business People Love

    Brand Admiration: Building a Business People Love Building A Business People Love [ Hardcover ]
    Park, C. Whan / Macinnis, Deborah J. / Eisingerich, Andreas B. | Wiley | 2016³â 10¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descri...
  • Essentials of Services Marketing, Global Edition

    Jochen Wirtz | Pearson Higher Education | 2017³â 05¿ù
    42,000¿ø Æ÷ÀÎÆ®Àû¸³ 840¿ø
    Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting glo...
  • ISE An Introduction to Business Ethics, 6/E

    ISE An Introduction to Business Ethics, 6/E [ Paperback, International Student Edition, 6th Edition ]
    Joseph DesJardins | McGraw-Hill Education | 2019³â 03¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 780¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ

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  • Marketing Analytics

    Marketing Analytics Based on First Principles [ Paperback ]
    Germann, Associate Professor Frank (University of Notre Dame, USA) | Bloomsbury Publishing PLC | 2022³â 03¿ù
    55,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,100¿ø
    All customers differ. All customers change. All competitors react. All resources are limited.Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies...
  • Services Marketing: Integrating Customer Focus Across the Firm ISE

    Gremler, Dwayne | McGraw-Hill Education | 2023³â 01¿ù
    57,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,140¿ø
    Zeithaml/Bitner/Gremler/Mende, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. - Managerial focused app...
  • International Marketing ISE

    International Marketing ISE [ Paperback, 19th Edition, International Student Edition ]
    Graham, John | McGraw-Hill Education | 2023³â 03¿ù
    57,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,140¿ø
    Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cul...
  • Marketing, 7/E

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    Dhruv Grewal / Michael Levy | McGraw-Hill Education | 2019³â 01¿ù
    54,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,080¿ø
    Grewal/Levy Marketing 7e was designed to show today¡¯s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.The seventh edition represents the authors¡¯ most extensive revision today, exploring both fundame...
  • Marketing, 14/E

    Marketing, 14/E [ Paperback, 14th International Edition ]
    Roger Kerin,Steven Hartley | McGraw-Hill | 2018³â 04¿ù
    54,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,080¿ø
  • Consumer Behavior, Global Edition

    Consumer Behavior, Global Edition [ Paperback, 12th International Edition ]
    Wisenblit, Joseph | Pearson Education Limited | 2018³â 10¿ù
    53,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,060¿ø
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