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  • E-Marketing

    E-Marketing [ Paperback/3ed. ]
    Johann Strauss 작곡 | Prentice Hall | 2002년 11월
    30,000원 포인트적립 900원
    This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found ...

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  • Leisure Travel: A Marketing Handbook

    Leisure Travel: A Marketing Handbook [ Paperback ]
    Stanley C. Plog | Prentice Hall | 2003년 07월
    25,000원 포인트적립 500원
    A marketing book for travel professionals, "Leisure Travel" focuses primarily on the psychology of travel--why people travel and why they don't, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market...
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  • Strategic Marketing for Nonprofit Organizations

    Strategic Marketing for Nonprofit Organizations [ Hardcover/6ed. ]
    Alan Andreasen, Philip Kotler | Prentice Hall | 2002년 10월
    30,000원 포인트적립 900원
    FROM THE PREFACE... This sixth edition of Strategic Marketing for Nonprofit Organizations marks a major change in the way in which nonprofit marketing is conceived and applied. Much more strongly than in previous editions, this book seeks to p...

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  • Principles of Service Marketing and Management

    Principles of Service Marketing and Management [ Hardcover/2ed. ]
    Christopher H. Lovelock, Lauren Wright | Prentice Hall | 2001년 07월
    30,000원 포인트적립 900원
    "Principles of Service Marketing and Management," Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explici...

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  • E-Business Marketing

    E-Business Marketing [ Paperback ]
    William B. Sanders, Terri C. Albert | Prentice Hall | 2002년 08월
    24,000원 포인트적립 720원
    "From the Preface..." "The Internet's commercialization generated considerable debate about whether the marketing discipline needed new conceptual frameworks to study this new phenomenon. The rapidly changing, new environment was a challenge t...

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  • Internet Marketing (Neteffect Series)

    Internet Marketing (Neteffect Series) [ Paperback ]
    Barbara Cox, William Koelzer, John Anton | Prentice Hall | 2003년 05월
    25,000원 포인트적립 500원
    Be Part of the Conversation! The Internet has extended the reach of people networks through online technology. Participating in that conversation requires changing existing paradigms for companies internally and targeting markets externally. ...
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  • Foodservice Profitability : A Control Approach 2/E

    Foodservice Profitability : A Control Approach 2/E [ Hardcover ]
    Timothy H. Hill, Edward E. Sanders | Prentice Hall | 2000년 10월
    33,000원 포인트적립 990원
    This book is the guide to how to maximize revenues, control expenses, and optimize financial objectives. Its practical “ hands-on” approach facilitates immediate application to all types of foodservice operations. Used for illustrative p...

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  • Gaining and Sustaining Competitive Advantage 2/E

    Gaining and Sustaining Competitive Advantage 2/E
    Jay B. Barney | Prentice Hall | 2001년 05월
    32,000원 포인트적립 960원
    Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edit...

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  • Secure Electronic Commerce: Building the Infrastructure for Digital Signatures and Encryption

    Secure Electronic Commerce: Building the Infrastructure for Digital Signatures and Encryption [ Paperback/2ed. ]
    Warwick Ford, Michael S. Baum | Prentice Hall PTR | 2000년 12월
    32,000원 포인트적립 640원
    "More now than ever, business has a responsibility to understand the trade-offs, costs, benefits and risks involved in choosing any particular type of information security technology. That necessary due diligence begins in Chapter 1 of this book."...

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  • Financial Market Rates and Flows

    Financial Market Rates and Flows [ Paperback/6ed. ]
    James C. Van Horne | Prentice Hall | 2000년 06월
    23,000원 포인트적립 690원
    New Features to the Sixth Edition Include: New section on liquidity presents students with information on the treatment of credit ratings, default losses and migration patterns, quality yield spreads over time, high-yield debt, and yi...

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  • Integrated Advertising, Promotion, and Marketing Communication

    Integrated Advertising, Promotion, and Marketing Communication [ Hardcover ]
    Kenneth E. Clow, Donald Baack | Prentice Hall | 2001년 08월
    30,000원 포인트적립 900원
    Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an ...

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  • Market-Based Management 3/E

    Market-Based Management 3/E [ Paperback/3ed. ]
    Roger J. Best | Prentice Hall | 2002년 12월
    25,000원 포인트적립 750원
    This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, ...

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  • Crm at the Speed of Light: Essential Customer Strategies for the 21st Century

    One-Off
    Crm at the Speed of Light: Essential Customer Strategies for the 21st Century [ Hardcover, 3rd Ed. ]
    Paul Greenberg, Roger Stewart | McGraw-Hill Osborne | 2004년 08월
    25,650원 (5% 할인) 포인트적립 1,290원
    Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of "CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage ...

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  • Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability

    수입
    Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability The Path to Campaign, Customer, and Corporate Profitability [ Hardcover ]
    Lenskold, James | McGraw-Hill Companies | 2003년 07월
    90,040원 (10% 할인) 포인트적립 4,510원
    "This book is an indispensable, step-by-step guide to calculating what works and what doesn't in the notoriously difficult to measure areas of marketing and public relations. When a CEO wants to know what he or she got for their investment in mark...
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  • Fundamentals of the Options Market

    Fundamentals of Investing
    Fundamentals of the Options Market [ Paperback ]
    Michael Williams | McGraw-Hill Companies | 2000년 12월
    30,000원 포인트적립 900원
    Find Out How "Any Investor Can Use Options to Lock in Fast Trading Profits--and Decrease Portfolio RiskOptions are today's most complex, versatile investment tool. Ignored by investors who see them as an aggressive, no-limits trading gambit--wh...

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  • E-Learning: Strategies for Delivering Knowledge in the Digital Age

    E-Learning: Strategies for Delivering Knowledge in the Digital Age [ Hardcover ]
    Marc J. Rosenberg | McGraw-Hill Companies | 2000년 10월
    32,000원 포인트적립 960원
    The first strategy book on developing organization-wide, online learning Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merrill Lynch, Prudential, and U S West and others have accomplished with e-learnin...

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  • Fundamentals of the Bond Market

    Fundamentals of Investing
    Fundamentals of the Bond Market [ Paperback ]
    Esme Faerber | McGraw-Hill Companies | 2001년 02월
    30,000원 포인트적립 900원
    Find Out How Investors Can Increase Income - and Gain Valuable Diversification - By Adding Bonds to Their Portfolios As stocks continue their roller-coaster ride, more Americans than ever turn to bonds for reliable income and safety of principa...

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  • Fundamentals of the Futures Market

    Fundamentals of Investing
    Fundamentals of the Futures Market [ Paperback, POD 주문제작도서 ]
    Kline, Donna | McGraw-Hill Education | 2000년 12월
    61,310원 (18% 할인) 포인트적립 3,070원
    Find Out How Any Investor Can Hedge Portfolio Risks--and Increase Trading Profits--in Today's Futures Marketplace The commodities futures market--long seen as the province of professional hedge fund managers and frenzied, hand-waving pit trader...
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  • Fundamentals of the Stock Market

    Fundamentals of Investing
    Fundamentals of the Stock Market [ Paperback ]
    Wyss, B. O. / Wyss, O'Neill | McGraw-Hill | 2000년 12월
    30,000원 포인트적립 900원
    Find Out How "Any Investor Can Maximize Trading Profits--and Steer Clear of Risk--in Today's Stock MarketMore Americans than ever are relying on the stock market for both short- and long-term profits--and demanding more and better service from ...

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  • Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications

    Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications [ Hardcover/6ed. ]
    Terence A. Shimp | Thomson South-Western | 2002년 08월
    38,000원 포인트적립 760원
    The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC...

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