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- Lexile®
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Bentley, Kassandra | Wiley | 2000년 07월25,000원 포인트적립 750원EXPERT ADVICE FOR EVERYDAY SUCCESS! The coauthor of the bestselling Getting Started in Online Investing now brings her winning expertise to the increasingly popular day trading arena— along with the methods of today’ s most consistent...
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60,000원 포인트적립 1,200원Comprehensive coverage of every aspect of restaurant designSuccessful Restaurant Design, Second Edition approaches the design of restaurants as a process that begins with a solid understanding of interdependent systems. From the main guest entr...
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20,000원 포인트적립 400원coauthor of Fish!: A Remarkable Way to Boost Morale and Improve Results " It’ s ‘ True Trout’ – clear, concise, and actionable. It’ s the best book I’ ve read on stewarding big brands in today’ s competit...
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Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World [ Hardcover/2ed. ]33,000원 포인트적립 660원Competition is a reality for most not-for-profits. Those organizations that become market-driven and develop marketing skills will thrive– and do a better job of providing mission.Peter Brinckerhoff has worked with not-for-profits that are...
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29,000원 포인트적립 580원ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologi...
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James Montier | John Wiley & Sons | 2002년 10월53,000원 포인트적립 1,590원"In his splendid handbook for institutional investors, James Montier combines the insights he has gained as a practitioner, with the insights he has gleaned reading the academic literature in behavioural finance. Most importantly, Montier identifi...
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- 구매혜택
- 교재 특가 할인도서
11,000원 (63% 할인) 포인트적립 0원This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising ... -
Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker | Thomson/South-Western College Pub. | 2004년 01월
- 구매혜택
- 교재 특가 할인도서
11,000원 (56% 할인) 포인트적립 0원This leading text continues to set the standard with up-to-the-minute coverage of the trends and issues in sales management, equipping students with a strong foundation and the innovative skills needed for the 21st Century and offering the text in... -
Secure Electronic Commerce: Building the Infrastructure for Digital Signatures and Encryption [ Paperback/2ed. ]32,000원 포인트적립 640원"More now than ever, business has a responsibility to understand the trade-offs, costs, benefits and risks involved in choosing any particular type of information security technology. That necessary due diligence begins in Chapter 1 of this book."...
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James C. Van Horne | Prentice Hall | 2000년 06월23,000원 포인트적립 690원New Features to the Sixth Edition Include: New section on liquidity presents students with information on the treatment of credit ratings, default losses and migration patterns, quality yield spreads over time, high-yield debt, and yi...
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Kenneth E. Clow, Donald Baack | Prentice Hall | 2001년 08월30,000원 포인트적립 900원Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an ...
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Roger J. Best | Prentice Hall | 2002년 12월25,000원 포인트적립 750원This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, ...
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Crm at the Speed of Light: Essential Customer Strategies for the 21st Century [ Hardcover, 3rd Ed. ]25,650원 (5% 할인) 포인트적립 1,290원Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of "CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage ...
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수입Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability The Path to Campaign, Customer, and Corporate Profitability [ Hardcover ]Lenskold, James | McGraw-Hill Companies | 2003년 07월90,040원 (10% 할인) 포인트적립 4,510원"This book is an indispensable, step-by-step guide to calculating what works and what doesn't in the notoriously difficult to measure areas of marketing and public relations. When a CEO wants to know what he or she got for their investment in mark...
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Michael Williams | McGraw-Hill Companies | 2000년 12월30,000원 포인트적립 900원Find Out How "Any Investor Can Use Options to Lock in Fast Trading Profits--and Decrease Portfolio RiskOptions are today's most complex, versatile investment tool. Ignored by investors who see them as an aggressive, no-limits trading gambit--wh...
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Marc J. Rosenberg | McGraw-Hill Companies | 2000년 10월32,000원 포인트적립 960원The first strategy book on developing organization-wide, online learning Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merrill Lynch, Prudential, and U S West and others have accomplished with e-learnin...
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Esme Faerber | McGraw-Hill Companies | 2001년 02월30,000원 포인트적립 900원Find Out How Investors Can Increase Income - and Gain Valuable Diversification - By Adding Bonds to Their Portfolios As stocks continue their roller-coaster ride, more Americans than ever turn to bonds for reliable income and safety of principa...
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Kline, Donna | McGraw-Hill Education | 2000년 12월60,270원 (18% 할인) 포인트적립 3,020원Find Out How Any Investor Can Hedge Portfolio Risks--and Increase Trading Profits--in Today's Futures Marketplace The commodities futures market--long seen as the province of professional hedge fund managers and frenzied, hand-waving pit trader...
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Wyss, B. O. / Wyss, O'Neill | McGraw-Hill | 2000년 12월30,000원 포인트적립 900원Find Out How "Any Investor Can Maximize Trading Profits--and Steer Clear of Risk--in Today's Stock MarketMore Americans than ever are relying on the stock market for both short- and long-term profits--and demanding more and better service from ...
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Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications [ Hardcover/6ed. ]Terence A. Shimp | Thomson South-Western | 2002년 08월38,000원 포인트적립 760원The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC...
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