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  • Internet Marketing

    Internet Marketing [ Paperback ]
    Paul S. Richardson | McGraw-Hill | 2000년 12월
    27,000원 포인트적립 540원
    This text describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental ...
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  • Doing Business in Emerging Markets

    수입
    Doing Business in Emerging Markets [ Paperback, POD 주문제작도서 ]
    S. Tamer Cavusgil, Pervez N. Ghauri, Ayse A. Akcal | Sage Publications (CA) | 2012년 11월
    122,900원 (5% 할인) 포인트적립 3,690원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from acro...

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  • Services Marketing, 6/E

    Services Marketing, 6/E [ Paperback, 6th Edition ]
    Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler | McGraw-Hill Higher Education | 2012년 05월
    38,000원 포인트적립 760원
    Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service str...

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  • Strategic Brand Management, 4/E (IE)

    수입
    Strategic Brand Management, 4/E (IE) [ Paperback, 4th International Edition ]
    Kevin Keller | Pearson Group | 2012년 10월
    124,530원 (10% 할인) 포인트적립 6,230원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    For students, managers and senior executives studying Brand Management.Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable e...

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  • Global Marketing (IE)

    Global Marketing (IE) [ Paperback, International Edition ]
    Ilan Alon, Eugene Jaffe | Bertrams | 2012년 05월
    38,000원 포인트적립 760원
    Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multi...
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  • Internet Marketing and E-Commerce, 2/E (IE)

    Internet Marketing and E-Commerce, 2/E (IE) [ Paperback, 2nd Revised International Edition ]
    Ward Hanson, Kirthi Kalyanam | South-Western | 2006년 12월
    34,000원 포인트적립 680원
    INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online mark...
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  • The Marketing Plan Handbook, 4/E (IE)

    The Marketing Plan Handbook, 4/E (IE) [ Paperback, 4th International Edition ]
    Marian Burk Wood | Pearson Higher Education | 2010년 03월
    35,000원 포인트적립 700원
    For marketing courses that focus on creating a marketing plan.A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth...

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  • Marketing : Defined, Explained, Applied, 2/E (IE)

    Marketing : Defined, Explained, Applied, 2/E (IE) [ Paperback, 2nd International Edition ]
    Michael Levens | Pearson Group | 2011년 01월
    40,000원 포인트적립 800원
    A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key informa...
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  • Cognitive Behaviour Therapy Case Studies

    Cognitive Behaviour Therapy Case Studies [ Paperback ]
    Thomas, Mike / Drake, Mandy | Sage Publications Ltd | 2012년 01월
    35,000원 포인트적립 700원
    Cognitive Behaviour Therapy Case Studies uniquely combines CBT with the Department of Health stepped care model to provide the first comprehensive case study-approach textbook. A step-by-step guide to using CBT, the book is structured around case examples of clients who present with the most commonl...
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  • Making of the Economic Society 13/E (IE)

    Making of the Economic Society 13/E (IE) [ paperback, 13th International Edition ]
    Robert L. Heilbroner, William Milberg | Pearson Education | 2011년 07월
    20,000원 포인트적립 400원
    With its roots in history and eyes on the future, this book traces the development of our economic society from the Middle Ages to the present, offering a balanced perspective of why our economy is the way it is and where it may be headed. It explores the catalytic role past economic trends and dyna...

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  • Quantitative Methods for Business Decisions, 6/E

    Quantitative Methods for Business Decisions, 6/E [ Paperback, 6th International Edition ]
    Jon Curwin, Roger Slater | Cengage Learning | 2012년 02월
    40,000원 포인트적립 800원
    Now entering its 6th edition Quantitative Methods for Business Decisions is regarded as one of the clearest, most accurate and comprehensive European textbooks in its field. Each chapter focuses on a selection of statistical techniques, illustrated with examples from across business, marketing, econ...

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  • Consumer Behavior

    Consumer Behavior
    Roger D. Blackwell, Paul W. Miniard, James F. Engel, Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood | Cengage Learning | 2012년 02월
    40,000원 포인트적립 800원
    Consumer Behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. The a...
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  • Global Marketing, 3/E (IE)

    Global Marketing, 3/E (IE) [ Paperback, 3rd International Edition ]
    R. J. Hughes, W. M. Pride, J. R. Kappor | Wadsworth | 2012년 02월
    35,000원 포인트적립 700원
    Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING, 3e, International Edition offers balanced coverage of developed an...
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  • Essentials of Marketing Research, 4/E (IE)

    Essentials of Marketing Research, 4/E (IE) [ Paperback, 4th International Edition ]
    William G. Zikmund, Barry J. Babin | Thomson Learning | 2012년 02월
    33,000원 포인트적립 660원
    Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH, 3e, International Edition puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. Thi...

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  • MKTG Asia Pacific 2009-2010

    MKTG Asia Pacific 2009-2010 in to the Marketing
    Cengage Learning Australia | 2012년 02월
    33,000원 포인트적립 660원
    This is the Asia-Pacific edition of a proven, innovative solution to enhance the students' learning experience. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory marketing course. Paving a ne...
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  • Advertising and Promotions

    Advertising and Promotions An Integrated Brand Approach, International Edition [ Paperback, 6th International Edition ]
    Kaufmann, Hans (EuroMed Research Business Institute) | Cengage Learning, Inc | 2012년 02월
    37,000원 포인트적립 740원
    Show your students how good advertising is the result of hard work and careful planning with the exciting new "Advertising and Promotions: An Integrated Brand Approach, 6/e, International Edition" from leading authors Semenik/Allen/O'Guinn. This clearly written text brings a solid understanding of a...

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  • Product Innovation Toolbox

    Product Innovation Toolbox A Field Guide to Consumer Understanding and Research [ Hardcover ]
    Jacqueline H. Beckley MBA,Dulce Paredes,Kannapon Lopetchara | Wiley-Blackwell | 2012년 04월
    223,000원 포인트적립 11,150원
    Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought?leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for...

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  • Consumer Behavior and Marketing Strategy, 9/E (IE)

    Consumer Behavior and Marketing Strategy, 9/E (IE) [ Paperback, 9th International Edition ]
    J. Paul Peter, Jerry C. Olson | McGraw-Hill Higher Education | 2010년 04월
    39,000원 포인트적립 780원
    This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing st...

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  • Marketing Management, 14/E

    강력추천
    Marketing Management, 14/E [ Paperback, 14th Edition ]
    Philip Kotler, Kevin Lane Keller | Prentice Hall | 2011년 01월
    30,000원 포인트적립 600원
    개정판이 출간되었습니다.
    Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presen...

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  • Principles of Marketing, 14/E (IE)

    Principles of Marketing, 14/E (IE) [ Paperback, 14th International Edition ]
    Philip Kotle, Gray Armstrong | Pearson Group | 2011년 04월
    44,000원 포인트적립 880원
    Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presen...

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