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  • Marketing the Green School: Form, Function, and the Future

    Marketing the Green School: Form, Function, and the Future Form, Function, and the Future [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Chan, Tak C. / Mense, Evan G. / Lane, Kenneth E. | Information Science Reference | 2014³â 07¿ù
    363,510¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,180¿ø
    As environmental concerns become more prevalent, it is important for today's youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green practice...
  • Marketing Channel Strategy, 8/E

    Marketing Channel Strategy, 8/E International Edition [ Paperback, 8th Edition ]
    Anne Coughlan | Pearson Higher Education | 2014³â 08¿ù
    50,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,000¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competiti...

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  • Handbook of Research on Effective Marketing in Contemporary Globalism

    Handbook of Research on Effective Marketing in Contemporary Globalism [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Christiansen, Bryan / Y©¥ld©¥z, Salih / Y©¥ld©¥z, Emel | Business Science Reference | 2014³â 06¿ù
    576,300¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 28,820¿ø
    The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.
  • Marketing for Hospitality and Tourism, 6/E

    Marketing for Hospitality and Tourism, 6/E [ Paperback, 6th Edition ]
    Philip R Kotler,John T. Bowen,James Makens | Pearson Education | 2013³â 01¿ù
    44,000¿ø Æ÷ÀÎÆ®Àû¸³ 880¿ø
    °³Á¤ÆÇÀÌ Ãâ°£µÇ¾ú½À´Ï´Ù.
    Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mecha...

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  • Principles of Marketing 15/E

    Principles of Marketing 15/E [ Paperback, 15/E ]
    Philip Kotler,Gary Armstrong | Pearson Higher Education | 2013³â 03¿ù
    44,000¿ø Æ÷ÀÎÆ®Àû¸³ 880¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    For Principles of Marketing courses using a comprehensive text.Learn how to create value and gain loyal customers.Today¡¯s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to creat...

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  • Marketing Management

    Marketing Management [ Paperback, 2nd Edition ]
    Greg W. Marshall, Mark W. Johnston | McGraw-Hill College | 2014³â 04¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    ȸ¿ø¸®ºä(4°Ç) ¸®ºä ÃÑÁ¡10.0 Á¤º¸ ´õ º¸±â/°¨Ãß±â
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    •  eBook ¸®ºä (0°Ç)
    •  Á¾ÀÌÃ¥ ÇÑÁÙÆò (2°Ç)
    •  eBook ÇÑÁÙÆò (0°Ç)
    Markshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. Giving the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions...
  • Strategic Integrated Marketing Communications

    Larry Percy | Routledge | 2014³â 06¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 780¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companiesThis new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspectiveCorporate image, iden...

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  • Marketing Management , 11/E

    Marketing Management , 11/E [ Paperback, 11th Edition ]
    Peter | McGraw-Hill Higher Education | 2012³â 11¿ù
    42,000¿ø Æ÷ÀÎÆ®Àû¸³ 840¿ø
    Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing succes...

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  • Marketing Management Strategies

    Marketing Management Strategies [ Paperback, International Edition, 5/E ]
    FERRELL, HARTLINE | South Western College | 2010³â 07¿ù
    42,000¿ø Æ÷ÀÎÆ®Àû¸³ 840¿ø
    Thoroughly revised and updated, MARKETING MANAGMENT STRATEGIES, 5e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, andfor the first timephotographs, the fifth edition delivers a...

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  • Green Marketing Management

    Green Marketing Management [ Paperback, International ed ]
    Robert Dahlstrom | South-Western College Publishing | 2010³â 08¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø
    "Green Marketing Management, International Edition" helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relat...
  • Strategic Marketing

    Strategic Marketing [ Paperback ]
    Subhash C. Jain | South Western College | 2009³â 01¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø
    Strategic Marketing by Jain and Haley focuses on marketing strategy from the viewpoint of the business unit. It takes an analytic approach to concentrate on areas of strategic importance, which have significant implications for the making of policy decisions in competitive situations. The book conta...
  • Creative Strategy in Advertising, International Edition

    Creative Strategy in Advertising, International Edition [ Paperback, 10th Revised edition ]
    DREWNIANY / JEWLER | Wadworth | 2010³â 04¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    CREATIVE STRATEGY IN ADVERTISING, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, t...
  • Study of Indian Software Market in the changing scenario of WTO

    Study of Indian Software Market in the changing scenario of WTO [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Aziz, Syed Nasir | LAP Lambert Academic Publishing | 2011³â 03¿ù
    154,040¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,630¿ø
    This study will attempt to use a multi disciplinary approach to study the market for software products. The product life cycles for different kinds of software products will be studied and Indian products will be evaluated in this light. Also given the fact that there is considerable apprehension re...
  • Spatial Price Equilibrium and Fish Market Integration in Nigeria

    Spatial Price Equilibrium and Fish Market Integration in Nigeria [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Mafimisebi, Taiwo | LAP Lambert Academic Publishing | 2011³â 02¿ù
    154,040¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,630¿ø
    This study examined the extent and type of spatial market integration in fish marketing in Nigeria. It used private traders' monthly retail prices in spatially separated markets. The empirical analysis revealed the markets that recorded the highest mean monthly prices. Variability index showed that ...
  • Ghanaian Pineapple Supply Chain Agility

    Ghanaian Pineapple Supply Chain Agility [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    De Aguiar, Lu?'s / Eshun Yawson, David / De Aguiar, Luis | LAP Lambert Academic Publishing | 2011³â 05¿ù
    144,210¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,330¿ø
    This book is about an analysis of agility in the Ghanaian pineapple supply chain for export. It deals with issues on how managers in the supply chain might cope with changes which are unpredictable or uncertain against the performance of its main competitors in the UK. Using a scale proposed by van ...
  • Marketing Research : Methodological Foundations, 9/E

    Churchill | Cengage Learning | 0001³â 01¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 780¿ø

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  • Transcultural Marketing for Incremental and Radical Innovation

    Transcultural Marketing for Incremental and Radical Innovation [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Christiansen, Bryan / Y©¥ld©¥z, Salih / Y©¥ld©¥z, Emel | Business Science Reference | 2013³â 11¿ù
    303,160¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,100¿ø
    As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition.Transcultural Marketing for Incremental & Radical Innovation pro...
  • Cengage Advantage Books: This is PR

    Cengage Advantage Books: This is PR The Realities of Public Relations [ Paperback ]
    Doug Newsom | Cengage Learning | 2012³â 01¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 780¿ø
    Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ...
  • Basic Marketing Research

    Basic Marketing Research Customer Insights and Managerial Action [ Hardcover, 8 HAR/PSC ]
    Brown, Tom J. / Suter, Tracy A. / Churchill, Gilbert A., Jr. | Cengage Learning | 2013³â 11¿ù
    99,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,980¿ø
    Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that tim...
  • Marketing Strategy, 7/E (IE)

    Marketing Strategy, 7/E (IE) [ Paperback, 7th International Edition ]
    Orville C. Walker, John W. Mullins | McGraw-Hill | 2012³â 07¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 760¿ø
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