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  • ISE Contemporary Advertising, 16/E

    ISE Contemporary Advertising, 16/E [ Paperback, International Student Edition, 16th Edition ]
    William F. Arens, Michael F. Weigold, Christian Arens | McGraw-Hill Education | 2020년 01월
    59,000원 포인트적립 1,180원
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  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

    Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 10 habits to sustain high performance [ Paperback, 5th Edition ]
    Swaminathan, Vanitha | Pearson Education Limited | 2019년 08월
    57,000원 포인트적립 1,140원
    This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management.
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  • Basic Marketing, 17/E

    Basic Marketing, 17/E [ Paperback, 17th International Edition ]
    William D. Perreault Jr., Joseph P Cannon, E. Jerome McCarthy | McGraw-Hill | 2008년 12월
    40,000원 포인트적립 800원
    개정판이 출간되었습니다.
    Basic Marketing 17e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been...

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  • Integrated Marketing Communications in Advertising and Promotion, 8/E

    Integrated Marketing Communications in Advertising and Promotion, 8/E [ Paperback, 8th International Edition ]
    Terence Shimp | South Western College | 2009년 04월
    39,000원 포인트적립 780원
    The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and pract...

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  • Marketing Research, 10/E

    Marketing Research, 10/E [ Paperback, 10th International Edition ]
    Lacobucci, Churchill | South Western College | 2009년 12월
    42,000원 포인트적립 840원
    Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for todays marketing research, MARKETING RESEARCH: METHODOLO...

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  • [Hoyer] Consumer Behavior, 5/E

    [Hoyer] Consumer Behavior, 5/E [ Paperback, 5th International Edition ]
    Wayne D. Hoyer | South Western College | 2009년 04월
    39,000원 포인트적립 780원
    Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of ...

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  • Marketing : WITH OLC AND Premium Content, 14/E

    Marketing : WITH OLC AND Premium Content, 14/E [ Paperback, 14th Edition ]
    Michael J Etzel, Orville C. Walker, William J. Stanton | McGraw-Hill | 2006년 01월
    39,000원 포인트적립 780원
    Marketing, 14/e, by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integra...
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  • International Marketing, 8/E

    International Marketing, 8/E [ Paperback, 8th International Edition ]
    Michael R. Czinkota, Illka A. Ronkainen | South-Western | 2006년 08월
    38,000원 포인트적립 760원
    "International Marketing, 8e" is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations,...

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  • Exploring Marketing Research

    Exploring Marketing Research [ Hardcover, International Edition ]
    William G. Zikmund, Barry Babin | South-Western | 2006년 11월
    38,000원 포인트적립 760원
    "Exploring Marketing Research" deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research.

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  • Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7/E

    Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7/E [ Paperback ]
    Terence A. Shimp | South-Western | 2006년 07월
    38,000원 포인트적립 760원
    The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflec...

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  • Business Marketing Management : B2B, 10/E

    Business Marketing Management : B2B, 10/E [ Paperback, 10th International Edition ]
    Michael Hutt | South-Western | 2009년 05월
    38,000원 포인트적립 760원
    Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful.

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  • Marketing Strategy, 4/E

    Marketing Strategy, 4/E [ Paperback, 4th International Edition ]
    Michael Hartline, O.C. Ferrell | Cengage Learning | 2007년 02월
    38,000원 포인트적립 760원
    Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fourth edition delivers a practical, straightforward ap...
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  • Basic Marketing, 16/E

    Basic Marketing, 16/E [ Paperback, 16th International Edition ]
    William D. Perreault Jr., Joseph P Cannon, E. Jerome McCarthy | McGraw-Hill | 2007년 04월
    38,000원 포인트적립 760원
    "Basic Marketing, 16e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of "Basic Market...

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  • Principles of Contemporary Marketing

    Principles of Contemporary Marketing [ Hardcover, International Edition ]
    David L. Kurtz | Cengage Learning | 2007년 01월
    38,000원 포인트적립 760원

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  • Introduction to Marketing, International Edition

    Introduction to Marketing, International Edition [ Paperback, 9th International Edition ]
    McDaniel, Carl (University of Texas, Arlington) | Cengage Learning, Inc | 2007년 04월
    38,000원 포인트적립 760원
    With a fresh, streamlined design, Introduction to Marketing, 9e "Takes You There"--helping students and instructors achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful teaching and learning tools, captivating examples, and innovative ap...

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  • Basic Marketing Research, 7/E

    Basic Marketing Research, 7/E [ Paperback, 7th International Edition ]
    Tom J. Brown, Gilbert A. Churchill | Delmar Learning | 2009년 01월
    42,000원 포인트적립 840원
    Why is BASIC MARKETING RESEARCH, International Edition the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time...
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  • Essentials of Marketing, 6/E

    Essentials of Marketing, 6/E [ Paperback, 6th International Edition ]
    Charles Lamb | Thomson Learning | 2008년 02월
    37,000원 포인트적립 740원
    ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but...

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  • Basic Marketing Research, 6/E

    Basic Marketing Research, 6/E [ Paperback, 6th International Edition ]
    Gilbert Churchill, Tom Brown | South Western College | 2006년 04월
    36,000원 포인트적립 720원
    This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.
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  • Marketing Management : A Strategic Decision-Making Approach, 7/E

    Marketing Management : A Strategic Decision-Making Approach, 7/E [ Paperback, 7th International Edition ]
    John Mullins, Orville C. Walker, Jr. Harper W Boyd | McGraw-Hill | 2009년 04월
    36,000원 포인트적립 720원
    The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be...

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  • Essentials of Contemporary Advertising

    Essentials of Contemporary Advertising [ Paperback ]
    William F. Arens, David Schaefer | McGraw-Hill | 2006년 04월
    35,000원 포인트적립 700원
    "Essentials of Contemporary Advertising, 2/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible ...
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