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  • Cases in Strategic Marketing (Paperback)

    Cases in Strategic Marketing (Paperback)
    Lew G. Brown, David W. Rosenthal | Prentice Hall | 2000년 04월
    33,000원 포인트적립 990원
    This casebook offers a collection of 40 decision-focused real cases that can be analyzed from a functional perspective as well as from a corporate strategy level. The cases provide a variety of strategic marketing situations which cover the spectr...

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  • Cengage Advantage Books: This is PR

    Cengage Advantage Books: This is PR The Realities of Public Relations [ Paperback ]
    Doug Newsom | Cengage Learning | 2012년 01월
    39,000원 포인트적립 780원
    Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ...
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  • Cognitive Behaviour Therapy Case Studies

    Cognitive Behaviour Therapy Case Studies [ Paperback ]
    Thomas, Mike / Drake, Mandy | Sage Publications Ltd | 2012년 01월
    35,000원 포인트적립 700원
    Cognitive Behaviour Therapy Case Studies uniquely combines CBT with the Department of Health stepped care model to provide the first comprehensive case study-approach textbook. A step-by-step guide to using CBT, the book is structured around case examples of clients who present with the most commonl...
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  • Conquering Consumerspace

    수입
    Conquering Consumerspace Marketing Strategies for a Branded World [ Hardcover ]
    Michael R. Solomon | AMACOM | 2003년 05월
    35,350원 (18% 할인) 포인트적립 1,770원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    "Conquering Consumerspace" reveals the accelerating blurring of traditional boundaries between branded commodities and everyday life.

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  • Consumer Behavior

    Consumer Behavior
    Roger D. Blackwell, Paul W. Miniard, James F. Engel, Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood | Cengage Learning | 2012년 02월
    40,000원 포인트적립 800원
    Consumer Behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. The a...
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  • Consumer Behavior : Building Marketing Strategy 9/E

    Consumer Behavior : Building Marketing Strategy 9/E
    Hawkins | McGraw-Hill | 2004년 01월
    33,000원 포인트적립 990원

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  • Consumer Behavior and Managerial Decision Making

    Consumer Behavior and Managerial Decision Making [ Hardcover/2ed. ]
    Frank R. Kardes | Prentice Hall | 2001년 06월
    33,000원 포인트적립 990원
    This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision ma...

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  • Consumer Behavior and Marketing Strategy, 7/E

    Consumer Behavior and Marketing Strategy, 7/E [ Paperback, 7th International Edition ]
    J. Paul Peter, Jerry C. Olson | McGraw-Hill | 2004년 04월
    35,000원 포인트적립 700원
    "Consumer Behaviour", 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis', which is a tool t...

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  • Consumer Behavior and Marketing Strategy, 8/E

    Consumer Behavior and Marketing Strategy, 8/E [ Paperback, 8th International Edition ]
    J.Paul Peter, Jerry Olson | McGraw-Hill Higher Education | 2007년 04월
    36,000원 포인트적립 720원
    This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book.

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  • Consumer Behavior and Marketing Strategy, 9/E (IE)

    Consumer Behavior and Marketing Strategy, 9/E (IE) [ Paperback, 9th International Edition ]
    J. Paul Peter, Jerry C. Olson | McGraw-Hill Higher Education | 2010년 04월
    39,000원 포인트적립 780원
    This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing st...

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  • Consumer Behavior in Fashion, 2/E

    Consumer Behavior in Fashion, 2/E [ Hardcover, 2nd Edition ]
    Nancy Rabolt, Michael Solomon | Prentice Hall | 2008년 04월
    167,000원 포인트적립 8,350원
    For courses in Consumer Behavior in Fashion and Interior Design, as well as similar courses offered in the departments of Sociology, Psychology, and Business. In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activi...

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  • Consumer Behavior, 10/E

    Consumer Behavior, 10/E
    Hawkins | McGraw-Hill College | 2007년 01월
    35,000원 포인트적립 700원

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  • Consumer Behavior, Global Edition

    Consumer Behavior, Global Edition [ Paperback, 12th International Edition ]
    Wisenblit, Joseph | Pearson Education Limited | 2018년 10월
    53,000원 포인트적립 1,060원
    For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketin...
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  • Consumer Behavior, 9/E

    Consumer Behavior, 9/E [ Paperback, 9th Edition ]
    Michael R. Solomon | Prentice Hall | 2011년 01월
    43,000원 포인트적립 860원

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  • Consumer Behavior, 9/E

    Consumer Behavior, 9/E [ Hardcover, 9th Edition ]
    Roger D. Blackwell, Paul W. Miniard, James F. Engel | Thomson/South-Western College Pub. | 2000년 08월
    구매혜택
    특별할인도서
    11,000원 (56% 할인) 포인트적립 0원
    A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer ...

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  • Consumer Behavior, 9/E

    Consumer Behavior, 9/E
    Schiffman | Prentice Hall | 2007년 01월
    35,000원 포인트적립 700원

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  • Consumer Behavior: In Fashion

    Consumer Behavior: In Fashion [ Hardcover ]
    Michael R. Solomon, Nancy J. Rabolt | Prentice Hall | 2003년 01월
    44,000원 포인트적립 1,320원
    개정판이 출간되었습니다.
    Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component ...

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  • Consumer Behaviour

    Consumer Behaviour [ Paperback ]
    Isabelle Szmigin | Oxford University Press | 2014년 11월
    46,000원 포인트적립 920원
    Isabelle Szmigin and Maria PiacentiniPresenting a brand new approach to teaching consumer behaviour, Szmigin and Piacentini move beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture T...
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  • Consumer Gadgets: 50 Ways to Have Fun and Simplify Your Life with Today's Technology...and Tomorrow'

    Consumer Gadgets: 50 Ways to Have Fun and Simplify Your Life with Today's Technology...and Tomorrow' [ Hardcover ]
    Nicholas D. Evans | Financial Times/Prentice Hall | 2003년 03월
    23,000원 포인트적립 690원
    Whether it's the 007 gadgets from "Q" branch in the James Bond movies, the gadgets in movies such as Spy Kids, or even Austin Powers, we have an endless fascination with gadgets and technology.In "Consumer Gadgets: 50 Ways to Have Fun and Simpl...

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  • Consumers, 2/E

    Consumers, 2/E [ Hardcover, 2nd Edition ]
    Eric J. Arnould, George Zinkhan | McGraw-Hill | 2003년 02월
    35,000원 포인트적립 700원
    "Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.
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