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  • Cyberlaw and E-Commerce

    Baumer | McGraw-Hill | 2002³â 01¿ù
    28,000¿ø Æ÷ÀÎÆ®Àû¸³ 560¿ø
  • DigiMarketing

    DigiMarketing The Essential Guide to New Media and Digital Marketing
    Ian Fenwick, Kent Wertime | John Wiley & Sons | 2007³â 12¿ù
    10,000¿ø Æ÷ÀÎÆ®Àû¸³ 200¿ø
    ¡°We are all DigiMarketers now" - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. ?Miles Young, Chairman, Ogilvy &...
  • Digital Capital

    Digital Capital Harnessing the Power of Business Webs [ Hardcover ]
    Don Tapscott, David Ticoll, Alex Lowy | Harvard Business School Press | 2000³â 05¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Punctuating their analysis with a rich set of case studies from Webvan, Schwab, AT&T Solutions and other companies, the authors provide the definitive guide to business-model innovation in the digital economy.

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  • Digital Marketing: Global Strategies from the World's Leading Experts

    Digital Marketing: Global Strategies from the World's Leading Experts Global Strategies from the World's Leading Experts
    Wind / Mahajan, Vijay | Wiley | 2000³â 12¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,050¿ø
    THE WORD IS OUT ABOUT DIGITAL MARKETING "This is the first comprehensive treatment of an increasingly important subject." — Peter Drucker, Honorary Chairman, Peter F. Drucker Foundation for Nonprofit Management and Clarke Professor of Soc...

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  • Digital Marketing Strategy: Text and Cases

    Glen L. Urban | Prentice Hall | 2003³â 07¿ù
    27,000¿ø Æ÷ÀÎÆ®Àû¸³ 810¿ø
    "Digital Marketing Strategy" emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore t...

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  • Digital Marketing, 6/E

    Digital Marketing, 6/E [ Paperback, 6th Edition ]
    Dave Chaffey,Fiona Ellis-Chadwick | Pearson Education | 2016³â 03¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 980¿ø
    'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use i...
  • Doing Business in Emerging Markets

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    Doing Business in Emerging Markets [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    S. Tamer Cavusgil, Pervez N. Ghauri, Ayse A. Akcal | Sage Publications (CA) | 2012³â 11¿ù
    122,900¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,690¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from acro...

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  • Doing E-Business: Strategies for Thriving in an Electronic Marketplace

    David Taylor, Alyse Terhune, Dave Taylor | John Wiley & Sons | 2000³â 12¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 700¿ø
    Acclaim for Doing E-Business " Doing e-Business will both stimulate and irritate executives seeking to get inside e-business, for it will surely make them uncomfortable with their firm’ s e-business vision. Whether you’ re a memb...
  • E-Business Marketing

    E-Business Marketing [ Paperback ]
    William B. Sanders, Terri C. Albert | Prentice Hall | 2002³â 08¿ù
    24,000¿ø Æ÷ÀÎÆ®Àû¸³ 720¿ø
    "From the Preface..." "The Internet's commercialization generated considerable debate about whether the marketing discipline needed new conceptual frameworks to study this new phenomenon. The rapidly changing, new environment was a challenge t...

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  • E-Commerce : Real Issues and Cases

    Michael C. Knapp | Cengage Learning | 2002³â 04¿ù
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    11,000¿ø (58% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger an...
  • E-Commerce Logistics & Fulfillment

    E-Commerce Logistics & Fulfillment Delivering the Goods [ Paperback ]
    Deborah L. Bayles | Prentice Hall PTR | 2000³â 12¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    The first e-commerce book that tells you how to get product orders from the Buy button to the doorstep-quickly, cost effectively, and hassle free! The first complete e-commerce guide to e-logistics and fulfillment! Almost 40% of the cost ...

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  • E-Learning: Strategies for Delivering Knowledge in the Digital Age

    Marc J. Rosenberg | McGraw-Hill Companies | 2000³â 10¿ù
    32,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    The first strategy book on developing organization-wide, online learning Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merrill Lynch, Prudential, and U S West and others have accomplished with e-learnin...

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  • E-Marketing

    E-Marketing [ Paperback/3ed. ]
    Johann Strauss ÀÛ°î | Prentice Hall | 2002³â 11¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found ...

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  • E-Marketing, 5/E

    E-Marketing, 5/E [ Paperback, 5th International Edition ]
    Judy Strauss, Raymond Frost | Pearson Education | 2009³â 01¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 700¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profit...

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  • E-commerce 2014, Global Edition

    E-commerce 2014, Global Edition [ Paperback, 10/E ]
    Ken Laudon,Carol Traver | Pearson Education | 2014³â 02¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 700¿ø
    For the undergraduate and graduate e-commerce course in any business discipline.The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce¡ªtechnology change, business development, and social issues¡ªto provide a cohere...
  • Effective Marketing, 3/E

    Effective Marketing, 3/E [ Paperback, 3rd Edition ]
    William G. Zikmund, Michael d'Amico | Thomson | 2001³â 02¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 700¿ø
    With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a conci...
  • Electonic Marketing: Integrating Electronic Resources Into the Marketing Process

    Joel E. Reedy, Reedy, Kenneth R. Zimmerman | Harcourt | 1999³â 08¿ù
    28,000¿ø Æ÷ÀÎÆ®Àû¸³ 840¿ø
    This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketi...

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  • Emerging Research on Islamic Marketing and Tourism in the Global Economy

    El-Gohary, Hatem / Eid, Riyad | Business Science Reference | 2014³â 07¿ù
    363,510¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,180¿ø
    As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives o...
  • Essential Marketing, 14/E

    Essential Marketing, 14/E A Marketing Strategy Planning Approach [ Paperback , 14th Edition ]
    William D. Perreault, Joseph P. Cannon, E. Jerome Mccarthy | McGraw-Hill Education | 2014³â 04¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    °³Á¤ÆÇÀÌ Ãâ°£µÇ¾ú½À´Ï´Ù.
    Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in ...

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  • Essential of Marketing Research, 3/E

    Essential of Marketing Research, 3/E [ Paperback, 3th International Edition ]
    William G. Zikmund, Barry Babin | South-Western | 2006³â 11¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    In response to market feedback, "Essentials of Marketing Research, 3rd", was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling "Exploring Marketing Research" text. "Essentials of Marketing Research" focuses on students as managers, not practitioners, of m...

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