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  • Contemporary Advertising, 8/E

    Contemporary Advertising, 8/E [ Paperback, 8th Edition ]
    Courtland L. Bovee, William Arens | McGraw-Hill | 2001³â 09¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 700¿ø
    One of the best selling advertising texts, this book is well-known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts adv...
  • Contemporary Direct Marketing

    Spiller | Prentice Hall | 2004³â 01¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    Why Contemporary Direct Marketing? New technologies are pushing forward the use of direct marketing concepts and strategies at warp speed. Mass marketing has given way to one-on-one individualized marketing that is interactive, accountable, and measurable. To be competitive in today's business world...
  • Contemporary Issues in Marketing and Consumer Behaviour, 2/E

    Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis | Routledge | 2017³â 08¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 980¿ø
    This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.Topics new to this edition include:* the mor...
  • Contemporary Marketing : interactive text

    Louis E. Boone, David L. Kurtz | Thomson | 2005³â 01¿ù
    31,000¿ø Æ÷ÀÎÆ®Àû¸³ 620¿ø
    This textbook (and its interactive companion website) discuss the design of customer-oriented marketing strategies, the management of technology and information, market segmentation, product strategy, pricing strategy, distribution strategy, and promotional strategy. The web site includes videos, se...

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  • Contemporary Marketing, 12/E

    Contemporary Marketing, 12/E [ Paperback, 12th International Edition ]
    Louis Boone | South Western College | 2005³â 04¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 700¿ø
    CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructo...
  • Convergence Marketing

    Convergence Marketing Strategies for Reaching the New Hybrid Consumer [ Hardcover ]
    Jerry Wind, Vijay Mahajan, Robert E. Gunther | Prentice Hall | 2001³â 11¿ù
    31,000¿ø Æ÷ÀÎÆ®Àû¸³ 620¿ø
  • Creative Strategy in Advertising

    Creative Strategy in Advertising [ 7th edition, Hardcover ]
    A. Jerome Jewler | Wadsworth Pub Co | 2000³â 01¿ù
    27,000¿ø Æ÷ÀÎÆ®Àû¸³ 810¿ø

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  • Creative Strategy in Advertising, 8/E

    Creative Strategy in Advertising, 8/E [ Paperback, 8th Edition ]
    A. Jerome Jewler, Bonnie L. Drewniany | Thomson | 2004³â 05¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves throug...
  • Creative Strategy in Advertising, International Edition

    Creative Strategy in Advertising, International Edition [ Paperback, 10th Revised edition ]
    DREWNIANY / JEWLER | Wadworth | 2010³â 04¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    CREATIVE STRATEGY IN ADVERTISING, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, t...
  • Crm at the Speed of Light: Essential Customer Strategies for the 21st Century

    Paul Greenberg, Roger Stewart | McGraw-Hill Osborne | 2004³â 08¿ù
    25,650¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,290¿ø
    Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of "CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage ...

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  • Customer Behavior

    Customer Behavior [ Hardcover/2ed. ]
    Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman | South-Western Educational Publishing | 2002³â 02¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to grad...

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  • Customer Relationship Management

    Customer Relationship Management Linking People, Process, and Technology
    Stanley A. Brown, Price Waterhouse Coopers | John Wiley & Sons | 2000³â 07¿ù
    32,000¿ø Æ÷ÀÎÆ®Àû¸³ 640¿ø
    ¿À´Ã³¯ÀÇ º¯È­ÇÏ´Â ½ÃÀå ¼Ó¿¡¼­ º¸´Ù °æÀï·ÂÀ» °®Ãß±â À§ÇØ, ±â¾÷¿¡°Ô´Â ´õ ÀÌ»ó Á¦Ç° Áß½ÉÀÌ ¾Æ´Ñ °í°´ Áß½ÉÀÇ ¸¶Àεå¿Í Àü·«ÀÌ ¿ä±¸µÇ¾îÁø´Ù. CRM(°í°´°ü°è°ü¸®)Àº ÃÖ±Ù °¡Àå È¿°úÀûÀÎ °í°´ Á᫐ ¸¶ÄÉÆà ÁßÀÇ Çϳª·Î Æò°¡µÇ°í Àִµ¥, ÀÌ Ã¥Àº ±×·¯ÇÑ CRMÀÇ ¸ðµç Ãø¸éÀ» ´Ù·ç°í ÀÖÀ» »Ó ¾Æ´Ï¶ó Á¦Ç°°ú ¼­ºñ½º Çõ½Å, ÆǸŠ...

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  • Customer Relationship Management 2/E (NetEffect Series)

    Customer Relationship Management 2/E (NetEffect Series) The Bottom Line to Optimizing Your ROI [ Paperback ]
    Jon Anton, Natalie L. Petouhoff, Dr Jon Anton | Prentice Hall | 2001³â 12¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 600¿ø
    /*9906J-4, 0-13-099069-8, Anton, Jon, Customer Relationship Management, 2/e*/" Cutting-edge in perspective, this book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by add...

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  • Customer Relationship Management, 3/E

    Customer Relationship Management, 3/E Concepts and Technologies [ Paperback, 3rd Edition ]
    Buttle, Francis / Maklan, Stan | Routledge | 2015³â 02¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 980¿ø
    Customer Relationship Management "Third Edition" is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, t...
  • Customer Response towards Marketing of Packaged Drinking Water

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    Customer Response towards Marketing of Packaged Drinking Water [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Nithya, R. | Scholars' Press | 2014³â 06¿ù
    176,980¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,310¿ø
    This book highlights the customer perception in marketing of drinking water. The objective behind exploring customer perception was to understand the necessity of customers and their expectations towards the drinking water manufacturing industry. The study was undertaken in Coimbatore district of Ta...
  • Customer Service 3/E

    Timm | Prentice Hall | 2005³â 01¿ù
    30,000¿ø Æ÷ÀÎÆ®Àû¸³ 600¿ø
  • Customer Service : A Practical Approach

    Customer Service : A Practical Approach [ Paperback, 4th Edition ]
    Elaine K. Harris | Prentice Hall | 2006³â 02¿ù
    24,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,200¿ø
    Customer Service: A Practical Approach 4eby Elaine K. HarrisToday's customer service providers and managers are more important than ever to a company's bottom line. Customer Service: A Practical Approach 4e was created to meet the growing need for qualified customer service professionals. This pra...

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  • Customer Service, 6/E

    Customer Service, 6/E Skills for Success [ Paperback, 6th Edition ]
    Robert W. Lucas / Ann Lucas | McGraw-Hill Education | 2015³â 01¿ù
    42,000¿ø Æ÷ÀÎÆ®Àû¸³ 840¿ø
    Customer Service Skills for Success by Robert W. Lucas is the top-selling customer service textbook in the United States.Customer Service Skills for Success 6e addresses real-world customer service issues and provides a variety of updated resources, activities, examples and tips from the author and ...
  • Customer-Driven It: How Users Are Shaping Technology Industry Growth

    David C. Moschella | Harvard Business School Press | 2003³â 02¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,140¿ø
    AFTER THE INTERNET bubble burst, the technology industry was left facing a host of unrealized opportunities, from e-commerce to market exchanges. Where will the industry go from here, and who will drive it forward? David Moschella argues that IT i...

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  • Cutlip and Center's Effective Public Relations, 10/E

    Cutlip and Center's Effective Public Relations, 10/E [ Paperback, 10th International Edition ]
    Glen Broom | Prentice Hall | 2008³â 11¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 760¿ø
    For courses in Introductory Public RelationsCutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.

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